E-Insight Digital Marketing Blog

3 Top Tips for Managing Digital Teams

6 November 2012, Gwyneth March

Facebook friendsGwyneth March discusses how to manage your digital teams and keep them motivated and productive.

10 Reasons Your Link Building Isn’t Working

24 October 2012, Jonathan Saipe

Link buildingIn a post Google Penguin era, old school link building has become a thing of the past as SEO’ers realise such techniques offer no short or long term value or ROI.

However, there is still confusion about what is considered good and bad practice when it comes to link building. To help clarify, here are 10 possible reasons why your link building may not be working quite as you expected.

Responsive Design – A Clear Definition

21 October 2012, Tim Fidgeon

Responsive design definedResponsive design needs to be clearly defined. For most projects, mobile phones will justify their own version of content (that has more than only layout differences from the desktop-version).

5 Ways To Manage Your Team’s Online Time

10 October 2012, Gwyneth March

Adopt these five digital habits and teach them to your team to get the most effective use of their time!

Introducing The Google Tag Manager

10 October 2012, Jonathan Saipe

Google has just announced the launch of the Google Tag Manager, a very handy tool for managing multiple ad tracking tags on your website.

Time To Rethink Your AdWords Sitelinks Strategy

2 October 2012, Jonathan Saipe

With Google’s latest enforcement of sitelink usage in AdWords, advertisers are having to rethink their sitelink and web content strategies.

14 Must Read Books On Neuromarketing

27 September 2012, Jonathan Saipe

Psychology of the social webEmarketeers hosted a breakfast briefing yesterday as part of Social Media Week London, discussing the psychology of the social web. Several attendees asked if there are any books we’d recommend on the subject, so here’s a reading list from Amazon.co.uk to get you started!

10 Best Practices For Bloggers

13 September 2012, Jonathan Saipe

10 best practices for bloggersMaintaining a blog can be challenging at the best of times. It’s a time and resource intensive activity that  stretches the most creative writers. Take a look at 10 best practices for bloggers. Take a look at our best practice guides for bloggers including tips on SEO, social media, writing and moderating.

Does Social Media Make Us Happier?

12 September 2012, Gwyneth March

Does Social Media make us happy or does it promote feelings of isolation? Gwyneth March looks at the evidence for and against.

Free Social Media Breakfast Seminar – Wednesday 26 September

16 August 2012, Jonathan Saipe

Social Media Week LogoWe are hosting a free breakfast event as part of Social Media Week London entitled: Using The Psychology Of The Social Web To Make Better Social Media Decisions.

With the plethora of brand choice available, emotional decisions are increasing critical when it comes to purchasing. In this free, one hour Breakfast Seminar, we will share our insights into how different parts of the brain influence the choices we make, both offline and online.