E-Insight Digital Marketing Blog
Content Is King: 3 Rules To Improve Engagement
21 December 2012, Gwyneth March
I have just spent 15 minutes trying to navigate the website of CrossCountry Rail to add to the hideous experience trying to find a phone number for British Gas to come and service my boiler. Both lost my business due to a failure to engage me with their digital content which suggests content marketing strategies are either not in place or are poor.
Mobile Marketing – The Wrong Way
13 December 2012, Jonathan Saipe
Two days ago, I decided that my trusty iPhone 3GS was beyond its usable life and it was time to upgrade to a 5. Unfortunately, things didn’t quite go to plan.
3 Ways To Break The Rules And “Make Shit Happen”
14 November 2012, Tracey Stern
I wasn’t fortunate enough to attend the recent Guardian Changing Advertising Summit, but the thing I regret most about not attending, was missing the inspiring and potentially business changing speech by Cindy Gallop.
3 Top Tips for Managing Digital Teams
6 November 2012, Gwyneth March
Gwyneth March discusses how to manage your digital teams and keep them motivated and productive.
10 Reasons Your Link Building Isn’t Working
24 October 2012, Jonathan Saipe
In a post Google Penguin era, old school link building has become a thing of the past as SEO’ers realise such techniques offer no short or long term value or ROI.
However, there is still confusion about what is considered good and bad practice when it comes to link building. To help clarify, here are 10 possible reasons why your link building may not be working quite as you expected.
Responsive Design – A Clear Definition
21 October 2012, Tim Fidgeon
Responsive design needs to be clearly defined. For most projects, mobile phones will justify their own version of content (that has more than only layout differences from the desktop-version).
5 Ways To Manage Your Team’s Online Time
10 October 2012, Gwyneth March
Adopt these five digital habits and teach them to your team to get the most effective use of their time!
Introducing The Google Tag Manager
10 October 2012, Jonathan Saipe
Google has just announced the launch of the Google Tag Manager, a very handy tool for managing multiple ad tracking tags on your website.
Time To Rethink Your AdWords Sitelinks Strategy
2 October 2012, Jonathan Saipe
With Google’s latest enforcement of sitelink usage in AdWords, advertisers are having to rethink their sitelink and web content strategies.
14 Must Read Books On Neuromarketing
27 September 2012, Jonathan Saipe
Emarketeers hosted a breakfast briefing yesterday as part of Social Media Week London, discussing the psychology of the social web. Several attendees asked if there are any books we’d recommend on the subject, so here’s a reading list from Amazon.co.uk to get you started!
