E-Insight Digital Marketing Blog
28 May 2012, Jonathan Saipe
Last week, Google announced a new feature in AdWords called Auction Insights, enabling advertisers to view additional information when competitor ads appear at the same time as your own ads.
1 May 2012, Tracey Stern
Last week I was fortunate enough to be invited to a dinner where the guest speaker was Ed Vaizey. Ed delivered some really interesting insights into the role of culture and creativity in the UK today. He also spoke most passionately about the critical importance of technology and digital access for 2012 and beyond.
30 April 2012, Dave Birss
What better place to write about the importance of understanding languages than from a cafe in a departure lounge of a foreign airport? I’m currently sitting in Sao Paolo waiting for a connecting flight to London. I don’t speak a word of Portuguese. And I was foolish enough not to bring a phrasebook.
23 April 2012, Jonathan Saipe
When I passed my driving test and had just started to drive independently (yes that was a long time ago in 1987!), I was always curious to know what was going on under the bonnet.
12 March 2012, Jonathan Saipe
1 March 2012, Jonathan Saipe
There are literally gazillions of SEO tools out there, both free and paid-for. As an attempt to distil these, I’ve put together a list of the most popular essential SEO tools and software to help digital marketers run their SEO campaigns.
5 February 2012, Steff Aquarone
The past few years have seen massive changes in the way we consume video – not least that Internet users now upload more than an hour of new video to YouTube every second and watch 4 billion videos per day.
Although many are lagging behind, some brands have realised that their viewers aren’t trapped into watching content any more, so in order to work, their content has to be seriously useful, interesting or entertaining.