E-Insight Digital Marketing Blog

“Auction Insights” Reveal Your Google AdWords Competitors

28 May 2012, Jonathan Saipe

Last week, Google announced a new feature in AdWords called Auction Insights, enabling advertisers to view additional information when competitor ads appear at the same time as your own ads.

32 Useful Social Media Resources

28 May 2012, Jonathan Saipe

Social Media ResoucesWith the web awash with social media blogs and opinions, it’s sometimes hard to filter out the noise. In order to bring together the latest social media opinions and news, we’ve put together a list of 32 useful social media resources ranging from books and websites to influential people to follow on Twitter.

Why Technology Matters

1 May 2012, Tracey Stern

Last week I was fortunate enough to be invited to a dinner where the guest speaker was Ed Vaizey. Ed delivered some really interesting insights into the role of culture and creativity in the UK today. He also spoke most passionately about the critical importance of technology and digital access for 2012 and beyond.

Learning To Speak To The Digital Natives

30 April 2012, Dave Birss

digital languagesWhat better place to write about the importance of understanding languages than from a cafe in a departure lounge of a foreign airport? I’m currently sitting in Sao Paolo waiting for a connecting flight to London. I don’t speak a word of Portuguese. And I was foolish enough not to bring a phrasebook.

Web Coding Isn’t Just For Programmers

23 April 2012, Jonathan Saipe

HTML codeWhen I passed my driving test and had just started to drive independently (yes that was a long time ago in 1987!), I was always curious to know what was going on under the bonnet.

LinkedIn And The Importance of Sharing

14 March 2012, Matt Alder

LinkedIn sharingMatt Alder explains the importance of sharing information on LinkedIn and across social networks in general, in order to increase brand reach and engagement.

3 SEO Tips On Error 404 Pages

12 March 2012, Jonathan Saipe

Error 404Following on from my blog post on the best error 404 pages, I’ve put together 3 answers to common questions about error 404 pages and their impact on SEO.

Facebook Ad Targeting Explained

6 March 2012, Jonathan Saipe

18 Essential SEO Tools And Software

1 March 2012, Jonathan Saipe

There are literally gazillions of SEO tools out there, both free and paid-for. As an attempt to distil these, I’ve put together a list of the most popular essential SEO tools and software to help digital marketers run their SEO campaigns.

Tune In Any Time! The Future of Branded Online TV Channels

5 February 2012, Steff Aquarone

The past few years have seen massive changes in the way we consume video – not least that Internet users now upload more than an hour of new video to YouTube every second and watch 4 billion videos per day.

Although many are lagging behind, some brands have realised that their viewers aren’t trapped into watching content any more, so in order to work, their content has to be seriously useful, interesting or entertaining.