Jonathan Saipe

Free Social Media Breakfast Seminar – Wednesday 26 September

16 August 2012, Jonathan Saipe

Social Media Week Logo

We are hosting a free breakfast event as part of Social Media Week London entitled: Using The Psychology Of The Social Web To Make Better Social Media Decisions

With the plethora of brand choice available, emotional decisions are increasing critical when it comes to purchasing. In this free, one hour Breakfast Seminar, Allister Frost will share his insights into how different parts of the brain influence the choices we make, both offline and online.

By applying the principles of behavioural psychology to the social web, he will explain how marketing effectiveness can be enhanced and improved by activating human behaviours to better engage consumers and driving improved ROI in social media activity.

Event Speaker

Allister Frost,  Chartered Marketer and Emarketeers consultant will be leading the event. Allister was formerly Head of Digital Marketing Strategy for Microsoft where he specialised in emerging online techniques and helped to re-engineer how brands such as Windows, Office and XBox used the social web to achieve their business goals.

Event Details

Malmaison London
18-21 Charterhouse Square
View Google map »

Date:  Wednesday 26  September
Time: 8:30am – 9.30am

How To Reserve Your Place

You can book online for free to reserve your place. Please note we have limited places available.


  • Zena Wigram

    Hoorah – finally managed to book on my PC!
    Couldn’t make it work at all on my iPhone 🙁