E-Insight Digital Marketing Blog
1 March 2012, Jonathan Saipe
There are literally gazillions of SEO tools out there, both free and paid-for. As an attempt to distil these, I’ve put together a list of the most popular essential SEO tools and software to help digital marketers run their SEO campaigns.
5 February 2012, Steff Aquarone
The past few years have seen massive changes in the way we consume video – not least that Internet users now upload more than an hour of new video to YouTube every second and watch 4 billion videos per day.
Although many are lagging behind, some brands have realised that their viewers aren’t trapped into watching content any more, so in order to work, their content has to be seriously useful, interesting or entertaining.
24 November 2011, Jonathan Saipe
In the late 90’s and early noughties, we were firmly in the grip of Web 1.0. Websites were often one-dimensional brochures that put less demands on web project managers. Roll-on to 2011 and web projects are more complex and user-orientated requiring a more Agile approach to web project management.
4 November 2011, Jonathan Saipe
A small business environment is challenging at the best of times. Aside from the obvious commercial challenges, there are a myriad of operational challenges that are too often a distraction for senior decision makers. With the advent of cloud computing, small businesses have the opportunity to increase productivity, save time and reduce risk at minimal expense.
28 October 2011, Tracey Stern
How many times have we, as consumers, been lured with promises of discounts, added value, and a life of customer service utopia for ever more.
21 September 2011, Jonathan Saipe
It’s rare that I feel compelled to write a blog about a service or piece of software. However, in the case of Campaign Monitor they are worthy of significant praise for producing a cloud application that makes the lives of marketers significantly easier when it comes to delivering successful email marketing campaigns.