E-Insight Digital Marketing Blog
LinkedIn And The Importance of Sharing
14 March 2012, Matt Alder
Matt Alder explains the importance of sharing information on LinkedIn and across social networks in general, in order to increase brand reach and engagement.
3 SEO Tips On Error 404 Pages
12 March 2012, Jonathan Saipe
Following on from my blog post on the best error 404 pages, I’ve put together 3 answers to common questions about error 404 pages and their impact on SEO.
18 Essential SEO Tools And Software
1 March 2012, Jonathan Saipe
There are literally gazillions of SEO tools out there, both free and paid-for. As an attempt to distil these, I’ve put together a list of the most popular essential SEO tools and software to help digital marketers run their SEO campaigns.
Tune In Any Time! The Future of Branded Online TV Channels
5 February 2012, Steff Aquarone
The past few years have seen massive changes in the way we consume video – not least that Internet users now upload more than an hour of new video to YouTube every second and watch 4 billion videos per day.
Although many are lagging behind, some brands have realised that their viewers aren’t trapped into watching content any more, so in order to work, their content has to be seriously useful, interesting or entertaining.
Why Agile Is Right For Web 2.0 Projects
24 November 2011, Jonathan Saipe
In the late 90’s and early noughties, we were firmly in the grip of Web 1.0. Websites were often one-dimensional brochures that put less demands on web project managers. Roll-on to 2011 and web projects are more complex and user-orientated requiring a more Agile approach to web project management.
Will Google’s Social Extensions Have The Right Impact?
22 November 2011, Jonathan Saipe
Last week Google announced that it was giving AdWords customers the ability to connect their Googe+ Pages and AdWords accounts using “Social Extensions”.
By installing social extensions, all your +1’s from your Google+ Page, your AdWords ads, your website and search results will get added together and thus appear as a single total. It means that consumers will be able to view all of social recommendations outside of Google+.
10 Essential Cloud Tools For Small Businesses
4 November 2011, Jonathan Saipe
A small business environment is challenging at the best of times. Aside from the obvious commercial challenges, there are a myriad of operational challenges that are too often a distraction for senior decision makers. With the advent of cloud computing, small businesses have the opportunity to increase productivity, save time and reduce risk at minimal expense.
