E-Insight Digital Marketing Blog
4 November 2011, Jonathan Saipe
A small business environment is challenging at the best of times. Aside from the obvious commercial challenges, there are a myriad of operational challenges that are too often a distraction for senior decision makers. With the advent of cloud computing, small businesses have the opportunity to increase productivity, save time and reduce risk at minimal expense.
28 October 2011, Tracey Stern
How many times have we, as consumers, been lured with promises of discounts, added value, and a life of customer service utopia for ever more.
21 September 2011, Jonathan Saipe
It’s rare that I feel compelled to write a blog about a service or piece of software. However, in the case of Campaign Monitor they are worthy of significant praise for producing a cloud application that makes the lives of marketers significantly easier when it comes to delivering successful email marketing campaigns.
15 July 2011, Jonathan Saipe
This week, Google announced that they had added additional reporting to AdWords allowing users to segment data by top ads versus side ads. This is a great add-on as it allows us to gain further insight into user behaviour in SERPS and contributes to refining our listing position strategy in order to improve campaign ROI.
15 June 2011, Jonathan Saipe
Google has announced an enhancement to its image search facility allowing users to upload a picture or paste a URL to a picture and search for similar images.
3 June 2011, Jonathan Saipe
SEOmoz has updated its Google ranking factors survey 2009 with the following presentation from SMX Elite Sydney with some very interesting findings.
2 June 2011, Jonathan Saipe
This week Google announced a great new tool called Google Correlate which gives users correlation search data by time and region (although currently it’s only showing data from the US).
1 June 2011, Jonathan Saipe
We’ve looked at lots of error 404’s and here’s our list of the best 40 we could find, scored in no particular order on the basis either good design, good copy, humour, originality, customer engagement or a combination of all of these.