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E-Insight Digital Marketing Blog

10 Essential Cloud Tools For Small Businesses

4 November 2011, Jonathan Saipe

A small business environment is challenging at the best of times. Aside from the obvious commercial challenges, there are a myriad of operational challenges that are too often a distraction for senior decision makers. With the advent of cloud computing, small businesses have the opportunity to increase productivity, save time and reduce risk at minimal expense.

5 Ways To Improve Customer Retention

28 October 2011, Tracey Stern

How many times have we, as consumers, been lured with promises of discounts, added value, and a life of customer service utopia for ever more.

5 Reasons To Love Campaign Monitor

21 September 2011, Jonathan Saipe

I love Campaign MonitorIt’s rare that I feel compelled to write a blog about a service or piece of software. However, in the case of Campaign Monitor they are worthy of significant praise for producing a cloud application that makes the lives of marketers significantly easier when it comes to delivering successful email marketing campaigns.

Has Google+ Missed The Boat?

21 September 2011, Jonathan Saipe

Google Plus logoFinally, 3 months after it was launched to an invite-only group, Google has announced that it is officially open to everyone. The burning question is whether or not their 3 month invite-only trial gave their fiercest rival a chance to match its functionality before Google+ opened its service to everyone.

Google AdWords Reports on ‘Top versus Side Ads’ Performance

15 July 2011, Jonathan Saipe

This week, Google announced that they had added additional reporting to AdWords allowing users to segment data by top ads versus side ads. This is a great add-on as it allows us to gain further insight into user behaviour in SERPS and contributes to refining our listing position strategy in order to improve campaign ROI.

Google Analytics and Webmaster Tools Now Report on Social Engagement

30 June 2011, Jonathan Saipe

Google +1 buttonGoogle has had a busy few days getting social! We’ve seen the launch of Google+ in addition to seeing +1 buttons appear in search results. Today also sees the addition of social monitoring tools in Google Webmaster Tools and Google Analytics: a welcome and timely addition.

Search By Image With Google Images

15 June 2011, Jonathan Saipe

Google has announced an enhancement to its image search facility allowing users to upload a picture or paste a URL to a picture and search for similar images.

SEOmoz Google Ranking Factors 2011 Update

3 June 2011, Jonathan Saipe

SEOmoz has updated its Google ranking factors survey 2009 with the following presentation from SMX Elite Sydney with some very interesting findings.

Google Correlate Tool Helps Search Marketers

2 June 2011, Jonathan Saipe

This week Google announced a great new tool called Google Correlate which gives users correlation search data by time and region (although currently it’s only showing data from the US).

The 40 Best Error 404 Pages

1 June 2011, Jonathan Saipe

Error 404 pages – otherwise known as page missing or page not found – are an inevitable part of web design and search engine optimisation.

We’ve looked at lots of error 404’s and here’s our list of the best 40 we could find, scored in no particular order on the basis either good design, good copy, humour, originality, customer engagement or a combination of all of these.