E-Insight Digital Marketing Blog
23 May 2011, Jonathan Saipe
Anyone involved in digital marketing will know how much performance data is available to assist in tracking campaigns and ROI. The same applies to search engine optimisation where SEO’ers are provided a constant deluge of campaign data. Given this, you’d think that accountability wouldn’t be an issue as the truth is often seen in the numbers.
8 May 2011, Tracey Stern
I read the Wired Second Annual Survey on the UK’s Digital Power Brokers last weekend, with much interest. The list is published annually, and to my mind is a far more interesting read than Tatler’s 100 most eligible men and women in the UK, although admittedly, there may be a small amount of cross-over in each list.
1 May 2011, Jonathan Saipe
Last week, I read rather bemused that a 75 year old woman in Georgia, who had never heard of the Internet, managed to sever the Internet connections in Georgia and neighbouring Armenia by cutting fibre optic cables when digging for scrap metal. Whilst outages are not uncommon, this event highlighted how a simple mistake can cause a large amount of disruption for both individuals and businesses who are increasingly reliant on Internet connectivity.
10 March 2011, Tracey Stern
All too often, we feel compelled to share our thoughts about negative brand experiences. With spring just around the corner and the sunshine finally making an appearance, I have decided it’s time to briefly reverse this trend….
3 March 2011, Tracey Stern
The wealth of digital opportunities at our fingertips should not negate the need for keeping customers informed, engaged and ultimately, satisfied. As we increasingly rely on interactive routes for customer communication, brands must keep the customer relationship at the heart of everything they do…
22 February 2011, Jonathan Saipe
From the horse’s mouth…Matt Cutts elaborates on the Google algorithm in relation to Twitter and Facebook and confirms that social media signals are important to SEO.
The reputation of the author or creator is now considered to be a recognised signal, whereas back in May 2010 Matt Cutts admits that this wasn’t the case.
Matt also hints that in the same way PageRank is calculated using quality of links rather than sheer numbers, the same can apply to the authority of social links rather than their abundance.