E-Insight Digital Marketing Blog
22 February 2011, Jonathan Saipe
From the horse’s mouth…Matt Cutts elaborates on the Google algorithm in relation to Twitter and Facebook and confirms that social media signals are important to SEO.
The reputation of the author or creator is now considered to be a recognised signal, whereas back in May 2010 Matt Cutts admits that this wasn’t the case.
Matt also hints that in the same way PageRank is calculated using quality of links rather than sheer numbers, the same can apply to the authority of social links rather than their abundance.
24 January 2011, Jonathan Saipe
When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?
17 January 2011, Jonathan Saipe
1 November 2010, Jonathan Saipe
A few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB Airmiles Duo Credit Credit, I opened the email expecting to receive a freebie or an member-only offer of some kind.
I was however surprised to receive an email offering me the chance to receive two free flights if I apply for a Lloyds TSB credit card before the end of the 2010.