E-Insight Digital Marketing Blog
Claim Your Lost AdWords Impressions and Generate More Conversions
24 January 2011, Jonathan Saipe
When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?
Who Ranks #1 for the Search Term “Click Here”?
17 January 2011, Jonathan Saipe
Airmiles: A Case Study In Poor Email Marketing
1 November 2010, Jonathan Saipe
A few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB Airmiles Duo Credit Credit, I opened the email expecting to receive a freebie or an member-only offer of some kind.
I was however surprised to receive an email offering me the chance to receive two free flights if I apply for a Lloyds TSB credit card before the end of the 2010.