E-Insight Digital Marketing Blog
Google Uses Social Signals In Ranking
22 February 2011, Jonathan Saipe
From the horse’s mouth…Matt Cutts elaborates on the Google algorithm in relation to Twitter and Facebook and confirms that social media signals are important to SEO.
The reputation of the author or creator is now considered to be a recognised signal, whereas back in May 2010 Matt Cutts admits that this wasn’t the case.
Matt also hints that in the same way PageRank is calculated using quality of links rather than sheer numbers, the same can apply to the authority of social links rather than their abundance.
Claim Your Lost AdWords Impressions and Generate More Conversions
24 January 2011, Jonathan Saipe
When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?
Who Ranks #1 for the Search Term “Click Here”?
17 January 2011, Jonathan Saipe
Anyone involved in search engine optimisation knows the value of anchor text links. However, convincing an audience who are less experienced at SEO or SEO copywriting is another matter.
Facebook Demographic Targeting and Social Synonyms
15 January 2011, Jonathan Saipe
When it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.
Social Media Infographic Illustrating The History of Social Media
24 November 2010, Jonathan Saipe
Fabulous Social Media infographic courtesy of Skloog blog illustrating the history of Social Media.
Note this isn’t exhaustive; there are some omissions such as Fourquare and Gowalla among others.
This infographic clearly highlights the fact that humans have been social since time immemorial and the Internet has acted as a catalyst allowing such a rapid evolution.
Airmiles: A Case Study In Poor Email Marketing
1 November 2010, Jonathan Saipe
A few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB Airmiles Duo Credit Credit, I opened the email expecting to receive a freebie or an member-only offer of some kind.
I was however surprised to receive an email offering me the chance to receive two free flights if I apply for a Lloyds TSB credit card before the end of the 2010.
