E-Insight Digital Marketing Blog

Google Uses Social Signals In Ranking

22 February 2011, Jonathan Saipe

From the horse’s mouth…Matt Cutts elaborates on the Google algorithm in relation to Twitter and Facebook and confirms that social media signals are important to SEO.

The reputation of the author or creator is now considered to be a recognised signal, whereas back in May 2010 Matt Cutts admits that this wasn’t the case.

Matt also hints that in the same way PageRank is calculated using quality of links rather than sheer numbers, the same can apply to the authority of social links rather than their abundance.

The State of the Twittersphere in February 2011

18 February 2011, Jonathan Saipe

Read The state of the Twittersphere in February 2011 by Kathryn Corrick – social media consultant and trainer at Emarketeers.

Get Your Touch Strategy Right: Know What To Say, And When To Say It

10 February 2011, Tracey Stern

With the exponential growth of engagement channels, companies tread a fine line between saying too much and saying too little to their customers. This blog touches on some of the do’s and don’ts of Touch Strategies, including some case studies of those who have got it right, and those who haven’t quite got there yet.

The Lost Art of Conversation

3 February 2011, Tracey Stern

One of my mother’s favourite sayings during my younger years was that people were given two ears and one mouth for a reason; that the art of a conversation involved listening, more than talking. In the web heavy world we now live in, it would appear as though the mantra has changed to ‘having two eyes and one mouth’.

Claim Your Lost AdWords Impressions and Generate More Conversions

24 January 2011, Jonathan Saipe

When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?

Who Ranks #1 for the Search Term “Click Here”?

17 January 2011, Jonathan Saipe

Click here!Anyone involved in search engine optimisation knows the value of anchor text links.  However, convincing an audience who are less experienced at SEO or SEO copywriting is another matter.

Facebook Demographic Targeting and Social Synonyms

15 January 2011, Jonathan Saipe

Facebook logoWhen it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.

Social Media Infographic Illustrating The History of Social Media

24 November 2010, Jonathan Saipe

Fabulous Social Media infographic courtesy of Skloog blog illustrating the history of Social Media.

Note this isn’t exhaustive; there are some omissions such as Fourquare and Gowalla among others.

This infographic clearly highlights the fact that humans have been social since time immemorial and the Internet has acted as a catalyst allowing such a rapid evolution.

Social Media Inforgraphic

Debunking The Myths of B2B and Social Media

2 November 2010, Jonathan Saipe

If you’re in the B2B space, or you’re an agency or consultant trying to debunk the myth to your client(s) that B2B and social media are not ideal partners, you need to take a look at this slideshow by Jay Baer.

Happy reading…

Airmiles: A Case Study In Poor Email Marketing

1 November 2010, Jonathan Saipe

Airmiles logoA few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB Airmiles Duo Credit Credit, I opened the email expecting to receive a freebie or an member-only offer of some kind.

I was however surprised to receive an email offering me the chance to receive two free flights if I apply for a Lloyds TSB credit card before the end of the 2010.