E-Insight Digital Marketing Blog
10 Ways To Get Banned by Facebook
1 November 2010, Jonathan Saipe
If you’re investing your energies in using Facebook, the last thing you want is to have your Facebook account disabled. Check out 10 things you should be avoiding in order to stay within the law as dictated by Facebook.
Integrated Marketing – Did Orange and T-Mobile Get It Right?
22 October 2010, Tracey Stern
Whilst on the tube last week, I spotted a very interesting poster ad for the collaboration between Orange and T- Mobile. The question begs whether or not it ticked all the boxes from a best practice Integrated Marketing perspective.
Google Product Extensions and Plusbox Ads
23 September 2010, Jonathan Saipe
I was looking to buy some cycling shoes yesterday and searched for “shimano shoes”. What I saw in Google SERPS was an AdWords “plusbox” ad – a relative newcomer that lives under the banner of Google AdWords Product Extensions.
Google Instant: The Impact on SEO and PPC
19 September 2010, Jonathan Saipe
In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The question begs, how will it affect SEO and PPC performance in terms of metrics, content strategy and brand…
Content versus Channel
12 September 2010, Tracey Stern
In a recently published research report by YouGov, findings showed that television ads have a greater impact and are more memorable than their online equivalent. 4,199 adults in the UK took part (conducted by YouGov for consultancy firm Deloitte) with over 60% of all 18-34 year olds voting for TV advertising as their preferred format for advertising messages.
Drift Marketing – Recapture Abandoned Shopping Carts
1 September 2010, Jonathan Saipe
Some research suggests that shopping cart abandonment rates can be as high as 50-60%. And it’s for this reason that marketers and ecommerce analysts are constantly looking at ways of reducing form or cart abandonment. Welcome to the concept of Drift Marketing.
Why Content Is Still King in 2010
10 August 2010, Tracey Stern
I was reading this morning that Outdoor (Out of Home) revenues increased significantly in Quarter 2, boosted massively by a variety of Outdoor Digital formats. It started me thinking about the way in which Digital media has changed our lives, for the better. Even for oldies such as myself, we now take all things ‘digital’ for granted. It’s just a way of life.
IAB Search Marketing Barometer Results 2010
13 July 2010, Jonathan Saipe
The IAB has just released their 2010 search marketing barometer which makes for essential reading if you operate in digital marketing or search engine marketing. Take a look at their findings…
Poll Results: Are you including Social Media within your 2010 marketing activity?
8 June 2010, Jonathan Saipe
We asked you to let us know about your 2010 social media marketing activity.
Out of a 357 votes, the following results were found:
The clear trend is that most voters (54%) are carrying out their social media activity in-house with only 18.18% outsourcing it.
An equal number of people reported having no plans for it in the short term and only 9.09% were considering it.
Google Offers Increased Visitor Privacy Options
26 May 2010, Jonathan Saipe
Google Analytics is a product that digital marketers and web analysts know and use ubiquitously. Of course, what most Internet users do not realise, is that their every step is normally being recorded by either Google Analytics or another web analytics tool. Today, Google announced some measures to ensure that online visitor privacy is maintained.
