Introducing The Google Tag Manager
10 October 2012, Jonathan Saipe
Google has just announced the launch of their Google Tag Manager, a very handy tool for managing multiple ad tracking tags on your website.
Whilst this isn’t relevant for everyone, if you’re an agency or a website owner dealing with multiple media investments on a single website or multiple websites, this tool will simply your activity saving you lots of time.
It’s pretty feature rich and should meet the needs of most ad tracking requirements from affiliate tracking and remarketing to doubleclick and event tracking.
Google has kindly produced a video explaining exactly how it works.