E-Insight Digital Marketing Blog
An SEO Friendly CMS: 10 Factors To Consider
26 April 2009, Jonathan Saipe
Choosing a good content management system (CMS) that will provide a long term robust platform on which to update your online content is no easy decision. Not only is it a minefield from a technical and functional perspective, but it also needs to meet the needs of your company’s current and future marketing strategy. And if you’re serious about search engine optimisation (SEO), then your CMS needs to be SEO friendly. Read more about the key factors to consider when choosing an SEO friendly CMS.
SEO Copywriting: The Write Way To Build A Website
9 April 2009, Jonathan Saipe
Who should be involved from the start when building or refreshing a website? A web designer? A programmer? An information architect? Mark Owen, multi-talented copywriter at i do words, talks about the “write” way to approach web builds.
Improving Conversion Efficiency When Writing For The Web
20 March 2009, Jonathan Saipe
Whilst writing search optimised copy is crucial in improving search rank, one cannot ignore the conversion efficiency of certain words once the visitor has arrived at our website. Read our E-Insight report on the concept of “care words” versus search words, and how to monitor and increase the engagement of visitors arriving from search engines.
Tim Berners Lee Talks About the Next Web
18 March 2009, Jonathan Saipe
Tim Berners-Lee father of the World Wide Web and leader of W3C (the World Wide Web Consortium) speaks about the future of the web through open, linked data.
Google Video Ads – Is this the Future for TV Advertising?
12 March 2009, Jonathan Saipe
Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.
Spelling Mistakes and SEO Strategy
4 March 2009, Jonathan Saipe
To err is human and that includes search engine users entering misspelled search terms. So how does this affect the way our websites perform in SERPs? And should we be factoring this into our writing for the web?
Google Grants – Why we love them at Médecins Sans Frontières
23 February 2009, Jonathan Saipe
Sam Knight of Médecins Sans Frontières tells us about Google Grants – a programme that awards free AdWords advertising to selected charitable organisations – and how MSF has benefited from Google’s philanthropy.
Learning and Skills Council (LSC) Assists SME’s With Training Funding
15 February 2009, Jonathan Saipe
In today’s financial climate, as a small to medium sized business, would you say no if I were to give you £1000 to contribute to a £1500 training course? Highly unlikely. Read our E-Insight report on how the Learning and Skills Council are funding training in order to help businesses grow.
Seth Godin Presents at Google: “All Marketers Are Liars”
8 January 2009, Jonathan Saipe
Whilst this video of Seth Godin – reknowned marketer, visionary and author of Permission Marketin – was broadcast a few years ago in 2007, it is nonetheless inspiring and highly educational. This particular presentation – “All Marketers Are Liars: The Power of telling authentic stories in a low trust world.” – was presented to employees at Google.
Content is NOT King, Customer Experience Is
5 January 2009, Jonathan Saipe
Web content management now needs to focus on delivering a compelling and contextually relevant customer experience in favour of publishing standard content. Businesses now need to produce website content that engages, persuades and helps visitors achieve their goals if they want to see higher conversions and increased customer satisfaction.