E-Insight Digital Marketing Blog
24 November 2008, Jonathan Saipe
While SEO savvy website owners and SEO professionals work tirelessly on optimising their websites for better search engine rankings, often overlooked is the technique of improving search engine click-through rates (CTR) by optmising website metadata.
20 November 2008, Jonathan Saipe
When writing for the web, an online copywriter cannot afford to ignore the deployment of synonyms within on-page copy, links and site metadata. Read more about the importance of synonyms as an online copywriting strategy.
17 November 2008, Jonathan Saipe
When running regular training courses, the brave soul – otherwise known as the trainer – standing in front of expectant delegates, is meant to be a bit like Mary Poppins: “practically perfect in every way”. Read Emarketeers’ 20 essential tips on becoming the pefect trainer.
19 October 2008, Jonathan Saipe
When it comes to keyphrase research for search engine optimisation, defining user behaviour types enables SEO experts to select short or long tail keyphrases appropriate to the needs to the needs of potential visitors. It also enables information architects and website designers to create content for each user type.
7 October 2008, Jonathan Saipe
Ever wondered how to generate targeted traffic to your blog? If your blog isn’t achieving the volume of traffic you were expecting, take a look at our top 10 tips for acheiving blogging success.
30 June 2008, Jonathan Saipe
With over ten years of commercial web design and development experience, Stephen Hellens, user experience architect at LBi, has kindly published his words of wisdom on the user experience process as part of the user centred design process.
27 May 2008, Jonathan Saipe
In the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.
26 April 2008, Jonathan Saipe
When running a Google AdWords campaign, where does Google’s rather furtive “expanded match” algorithm fit into keyword matching strategy? And how can it help AdWords users and searchers?
3 March 2008, Jonathan Saipe
Within Emarketeers’ web design best practice course, we include case studies for effective website design within the web 2.0 domain. Within this article, we highlight some design considerations to give food for thought to senior web designers.
3 February 2008, Jonathan Saipe
If you are weighing up whether or not to run your SEO campaign in-house or outsourcing it to a 3rd party SEO agency then read on. We discuss the benefits and possible pitfalls of the “do it yourself” approach to search engine optimisation.