E-Insight Digital Marketing Blog

Google SearchWiki: Useful for who exactly?

25 November 2008, Jonathan Saipe

We now see the launch of Google SearchWiki, a set of tools added to Google SERPs enabling Google account holders to edit and comment on Google search results. Is this tool useful for Google users or Google themselves? And will SEO’ers benefit from this in the same way that they did from PageRank before paid links became far more scrutinised?

Improving Search Engine Click-Through Rates

24 November 2008, Jonathan Saipe

While SEO savvy website owners and SEO professionals work tirelessly on optimising their websites for better search engine rankings, often overlooked is the technique of improving search engine click-through rates (CTR) by optmising website metadata.

Writing for the Web: The Importance of Synonyms

20 November 2008, Jonathan Saipe

writing for the webWhen writing for the web, an online copywriter cannot afford to ignore the deployment of synonyms within on-page copy, links and site metadata. Read more about the importance of synonyms as an online copywriting strategy.

20 Essential Training Tips for The Perfect Trainer

17 November 2008, Jonathan Saipe

When running regular training courses, the brave soul – otherwise known as the trainer – standing in front of expectant delegates, is meant to be a bit like Mary Poppins: “practically perfect in every way”. Read Emarketeers’ 20 essential tips on becoming the pefect trainer.

How User Behaviour Type Influences SEO Keyphrase Selection and Website Design

19 October 2008, Jonathan Saipe

When it comes to keyphrase research for search engine optimisation, defining user behaviour types enables SEO experts to select short or long tail keyphrases appropriate to the needs to the needs of potential visitors. It also enables information architects and website designers to create content for each user type.

10 ways to drive traffic to your blog

7 October 2008, Jonathan Saipe

Ever wondered how to generate targeted traffic to your blog? If your blog isn’t achieving the volume of traffic you were expecting, take a look at our top 10 tips for acheiving blogging success.

The User Experience process as part of User Centred Design

30 June 2008, Jonathan Saipe

With over ten years of commercial web design and development experience, Stephen Hellens, user experience architect at LBi, has kindly published his words of wisdom on the user experience process as part of the user centred design process.

Google AdWords Success Checklist

27 May 2008, Jonathan Saipe

Google AdWords logoIn the world of search engine marketing, it is ill advised to rest on your laurels and assume that your PPC campaign is performing optimally. We have therefore compiled the ultimate checklist of considerations for your PPC activity.

Expanded Match: The Big Unknown

26 April 2008, Jonathan Saipe

When running a Google AdWords campaign, where does Google’s rather furtive “expanded match” algorithm fit into keyword matching strategy? And how can it help AdWords users and searchers?

Website Design for Web 2.0

3 March 2008, Jonathan Saipe

Within Emarketeers’ web design best practice course, we include case studies for effective website design within the web 2.0 domain. Within this article, we highlight some design considerations to give food for thought to senior web designers.