E-Insight Digital Marketing Blog
6 July 2009, Rupert Hughes
User experience (UX) is most effective when it permeates the entire customer life cycle through all relevant touchpoints that a company or product has with that customer. Over the next four weeks, we will be publishing four articles on how UX affects the success of online marketing at the four key stages of the online customer life cycle: Acquisition, Engagement, Conversion and Retention. We kick off with online customer acquisition…
30 April 2009, Jonathan Saipe
With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….
27 April 2009, Jonathan Saipe
Always at the forefront of digital marketing training, Emarketeers has launched a mobile marketing course, the first one to take place on 16 June 2009.
26 April 2009, Jonathan Saipe
Choosing a good content management system (CMS) that will provide a long term robust platform on which to update your online content is no easy decision. Not only is it a minefield from a technical and functional perspective, but it also needs to meet the needs of your company’s current and future marketing strategy. And if you’re serious about search engine optimisation (SEO), then your CMS needs to be SEO friendly. Read more about the key factors to consider when choosing an SEO friendly CMS.
9 April 2009, Jonathan Saipe
Who should be involved from the start when building or refreshing a website? A web designer? A programmer? An information architect? Mark Owen, multi-talented copywriter at i do words, talks about the “write” way to approach web builds.
20 March 2009, Jonathan Saipe
Whilst writing search optimised copy is crucial in improving search rank, one cannot ignore the conversion efficiency of certain words once the visitor has arrived at our website. Read our E-Insight report on the concept of “care words” versus search words, and how to monitor and increase the engagement of visitors arriving from search engines.
18 March 2009, Jonathan Saipe
Tim Berners-Lee father of the World Wide Web and leader of W3C (the World Wide Web Consortium) speaks about the future of the web through open, linked data.
12 March 2009, Jonathan Saipe
Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.
4 March 2009, Jonathan Saipe
To err is human and that includes search engine users entering misspelled search terms. So how does this affect the way our websites perform in SERPs? And should we be factoring this into our writing for the web?