E-Insight Digital Marketing Blog

User Experience (UX): Online Customer Acquisition

6 July 2009, Rupert Hughes

User engagement part I - Online customer acquisitionUser experience (UX) is most effective when it permeates the entire customer life cycle through all relevant touchpoints that a company or product has with that customer. Over the next four weeks, we will be publishing four articles on how UX affects the success of online marketing at the four key stages of the online customer life cycle: Acquisition, Engagement, Conversion and Retention. We kick off with online customer acquisition…

Most People on Twitter Don’t Tweet

7 June 2009, Jonathan Saipe

Twitter followersIn this world there are few evangelists out there. Most of us conform to the pack mentality and will be happy to follow than to lead. Well, the same findings apply to Twitter. According to Purewire, who operate TweetGrade, 80% of accounts on Twitter have less than 10 followers.

Google Content Network: CPA Performance Trends Report

30 April 2009, Jonathan Saipe

With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….

New Mobile Marketing Training Course

27 April 2009, Jonathan Saipe

Mobile Marketing Training CourseAlways at the forefront of digital marketing training, Emarketeers has launched a mobile marketing course, the first one to take place on 16 June 2009.

An SEO Friendly CMS: 10 Factors To Consider

26 April 2009, Jonathan Saipe

Choosing a good content management system (CMS) that will provide a long term robust platform on which to update your online content is no easy decision. Not only is it a minefield from a technical and functional perspective, but it also needs to meet the needs of your company’s current and future marketing strategy. And if you’re serious about search engine optimisation (SEO), then your CMS needs to be SEO friendly. Read more about the key factors to consider when choosing an SEO friendly CMS.

SEO Copywriting: The Write Way To Build A Website

9 April 2009, Jonathan Saipe

Who should be involved from the start when building or refreshing a website? A web designer? A programmer? An information architect? Mark Owen, multi-talented copywriter at i do words, talks about the “write” way to approach web builds.

Improving Conversion Efficiency When Writing For The Web

20 March 2009, Jonathan Saipe

Whilst writing search optimised copy is crucial in improving search rank, one cannot ignore the conversion efficiency of certain words once the visitor has arrived at our website. Read our E-Insight report on the concept of “care words” versus search words, and how to monitor and increase the engagement of visitors arriving from search engines.

Tim Berners Lee Talks About the Next Web

18 March 2009, Jonathan Saipe

Tim Berners-Lee father of the World Wide Web and leader of W3C (the World Wide Web Consortium) speaks about the future of the web through open, linked data.

Google Video Ads – Is this the Future for TV Advertising?

12 March 2009, Jonathan Saipe

Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.

Spelling Mistakes and SEO Strategy

4 March 2009, Jonathan Saipe

To err is human and that includes search engine users entering misspelled search terms. So how does this affect the way our websites perform in SERPs? And should we be factoring this into our writing for the web?