E-Insight Digital Marketing Blog
Blackberry Orphans: Are Children The Only Victims?
10 October 2009, Jonathan Saipe
I recently read a Wall Street Journal article which described the concept of “Blackberry orphans”: children who are ignored by their parents who are too absorbed by their mobile email or social media feeds. But does the Blackberry orphan effect stop at children?
Get Smart, Get Digital!
14 September 2009, Jonathan Saipe
Author Jonathan Saipe and founder of Emarketeers talks about the importance of getting savvy in digital marketing.
Retention: great experience = loyal users
24 July 2009, Rupert Hughes
Your website’s user experience (UX) is working to create loyalty from the moment a user lands on your site, but in the Retention phase, it’s not just your website’s UX that matters…
Conversion: turning users into customers
20 July 2009, Rupert Hughes
Your website’s user experience in the conversion phase is more important than any other, since it’s the experience visitors will remember and is also the final hurdle between your website making a sale or generating a lead hence turning visitors into value.
User Experience (UX) and Improving Engagement
12 July 2009, Rupert Hughes
From the moment a visitor clicks on your perfectly crafted, scent-rich link, the engagement clock (actually more of a stopwatch) is ticking. Rupert Hughes of Firehorse Digital talks about the importance of user engagement as part of improving the user experience process.
New Usability and IA Training Course Launched
8 July 2009, Jonathan Saipe
Any usability professional will tell you that designing and building websites in isolation of its target users could well be seriously limiting its effectiveness. Read about our latest training course on user experience and information architecture.
User Experience (UX): Online Customer Acquisition
6 July 2009, Rupert Hughes
User experience (UX) is most effective when it permeates the entire customer life cycle through all relevant touchpoints that a company or product has with that customer. Over the next four weeks, we will be publishing four articles on how UX affects the success of online marketing at the four key stages of the online customer life cycle: Acquisition, Engagement, Conversion and Retention. We kick off with online customer acquisition…
Most People on Twitter Don’t Tweet
7 June 2009, Jonathan Saipe
In this world there are few evangelists out there. Most of us conform to the pack mentality and will be happy to follow than to lead. Well, the same findings apply to Twitter. According to Purewire, who operate TweetGrade, 80% of accounts on Twitter have less than 10 followers.
Google Content Network: CPA Performance Trends Report
30 April 2009, Jonathan Saipe
With the Google content network reaching more than 80% of Internet users and serving more than 6 billion ad impressions per day, as an advertiser you’d want to know what kind of CPA (cost per acquisition) performance you’re likely to get compared with the search network. Read the results from Google’s CPA performance trends report….
