E-Insight Digital Marketing Blog
26 April 2009, Jonathan Saipe
Choosing a good content management system (CMS) that will provide a long term robust platform on which to update your online content is no easy decision. Not only is it a minefield from a technical and functional perspective, but it also needs to meet the needs of your company’s current and future marketing strategy. And if you’re serious about search engine optimisation (SEO), then your CMS needs to be SEO friendly. Read more about the key factors to consider when choosing an SEO friendly CMS.
9 April 2009, Jonathan Saipe
Who should be involved from the start when building or refreshing a website? A web designer? A programmer? An information architect? Mark Owen, multi-talented copywriter at i do words, talks about the “write” way to approach web builds.
20 March 2009, Jonathan Saipe
Whilst writing search optimised copy is crucial in improving search rank, one cannot ignore the conversion efficiency of certain words once the visitor has arrived at our website. Read our E-Insight report on the concept of “care words” versus search words, and how to monitor and increase the engagement of visitors arriving from search engines.
18 March 2009, Jonathan Saipe
Tim Berners-Lee father of the World Wide Web and leader of W3C (the World Wide Web Consortium) speaks about the future of the web through open, linked data.
12 March 2009, Jonathan Saipe
Chris Baillie, founder of admoogle™, an innovative digital media company focusing on the creation of bespoke Google Video Ads, talks to us about Google Video Advertising and its future.
4 March 2009, Jonathan Saipe
To err is human and that includes search engine users entering misspelled search terms. So how does this affect the way our websites perform in SERPs? And should we be factoring this into our writing for the web?
23 February 2009, Jonathan Saipe
Sam Knight of Médecins Sans Frontières tells us about Google Grants – a programme that awards free AdWords advertising to selected charitable organisations – and how MSF has benefited from Google’s philanthropy.
15 February 2009, Jonathan Saipe
In today’s financial climate, as a small to medium sized business, would you say no if I were to give you £1000 to contribute to a £1500 training course? Highly unlikely. Read our E-Insight report on how the Learning and Skills Council are funding training in order to help businesses grow.
8 January 2009, Jonathan Saipe
Whilst this video of Seth Godin – reknowned marketer, visionary and author of Permission Marketin – was broadcast a few years ago in 2007, it is nonetheless inspiring and highly educational. This particular presentation – “All Marketers Are Liars: The Power of telling authentic stories in a low trust world.” – was presented to employees at Google.
5 January 2009, Jonathan Saipe
Web content management now needs to focus on delivering a compelling and contextually relevant customer experience in favour of publishing standard content. Businesses now need to produce website content that engages, persuades and helps visitors achieve their goals if they want to see higher conversions and increased customer satisfaction.