E-Insight Digital Marketing Blog
Unleash The Power of Google Alerts
3 March 2010, Jonathan Saipe
Google Alerts is often recommended by SEO agencies and online PR professionals who spend their lives tracking online activity. However the power of Google Alerts is often underestimated and hence under-used. I have put together 7 ways to unleash the true power of Google Alerts with particular reference to SEO activity.
Good user experience (UX) isn’t just for your website
23 November 2009, Rupert Hughes
When it comes to UX, companies’ internal systems (such as customer service or product management software) are often ignored, but a little investment here can reap big rewards elsewhere.
Using Web Analytics To Improve UX and Revenue
20 November 2009, Jonathan Saipe
Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it.
8 Words For UX Professionals To Live By
2 November 2009, Rupert Hughes
“Don’t Make Me Think” and “First, Do No Harm”. Read Rupert Hughes’ view on the phrases that encapsulate what user experience (UX) is all about…
Samsung Turbo 3000 Multitask. Wow It Rocks!!
1 November 2009, Jonathan Saipe
Yes ok this video clip is 3 years old but it still makes me laugh.
Google Analytics: More Enterprise Level Upgrades
21 October 2009, Jonathan Saipe
Yesterday Google announced the roll-out of more enterprise-level features within Google Analytics. For a free web analytics service which has already surpassed itself and the competition, these new features make Google Analytics all the more compelling.
Ditch Your Principles For Great UX
19 October 2009, Rupert Hughes
The much-referenced Pareto principle states that for many things in life, 80% of their effect is derived from 20% of their cause. This may be a great rule of thumb for running a business, but it’s a dreadful one for designing a user experience…
Parameter Handling Tool Assists With Duplicate Content Issues
19 October 2009, Jonathan Saipe
For a number of years, the issue of duplicate content has been a hot topic for many SEO professionals. This month sees the launch of a parameter handling tool within Google’s webmaster tools; a tool that assists webmasters and developers when constructing URLs that could cause duplicate content issues…
Emarketeers And Guardian Launch Media Academy
14 October 2009, Jonathan Saipe
Emarketeers are thrilled to announce the launch of Media Academy, a brand new partnership with The Guardian aimed at helping individuals and businesses reach their “digital potential”.
