Jonathan Saipe

Microsoft Launches Bing TV Ads in the UK

11 March 2010, Jonathan Saipe

I was “privileged” to watch Bing’s UK ad last night on TV.

The proposition of reducing information overload is clear enough. So 8 out of 10 for clarity there.

It’s the creative execution that I’m just not sure about. The aim of the ad is no doubt to irritate viewers with its schizophrenic and fast paced exchange of dialogue and scenes, mirroring the experience searchers experience when using Google. Whilst the editing works for me, does it persuade me to us Bing? Most likely not.

Judge for yourself…