E-Insight Digital Marketing Blog: Emarketeers

Online Market Highlights – March 2010

11 May 2010, Jonathan Saipe

Attached are Nielsen’s Online Market Highlights for March 2010.

Most notable online trends reported in this month’s market highlights are as follows:

  • The top 5 websites (Google, Bing, Facebook, Yahoo! and BBC) remain unchanged; their reach is 95.55% of the UK online market!
  • Google Search is still the stickiest search brand with an average reach of 81.5% followed by Google Image Search (28%); Yahoo! Search and Bing share approx 18% of reach
  • Ebay remains number 1 for ecommerce reach; it reaches 45.9% (18.5m) of the active UK audience
  • The highest % increase in reach comes from the Co-Operative (+58%) in the top ecommerce sites of the month
  • The Co-Operative and Nectar replace Gumtree and John Lewis in the top ecommerce sites this month

View the full Online Market Highlights – March 2010

Online Market Highlights – February 2010

29 March 2010, Jonathan Saipe

Attached are Nielsen’s Online Market Highlights for February 2010.

Most notable online trends reported are as follows:

  • The top 15 sites remain virtually unchanged
  • 35-49 audience shows the largest increase month on month
  • The top 5 sites reach 95% of the total online universe with Bing/MSN/Windows Live in second place after Facebook
  • Member communities represent the most time spent online by consumers
  • Google Search is the ‘stickiest’ online brand
  • World of Warcraft is the number one application, in terms of average time spent on applications online
  • Ebay remains number one in the e-commerce category

View the full Online Market Highlights – February 2010

Times and Sunday Times Online Move To Subscription Model

27 March 2010, Jonathan Saipe

Times Online logoNews International announced that The Times Online and Sunday Times Online will be moving to a paywall model for all of its online content as of June 2010.

Emarketeers And Guardian Launch Media Academy

14 October 2009, Jonathan Saipe

Guardian Media AcademyEmarketeers are thrilled to announce the launch of Media Academy, a brand new partnership with The Guardian aimed at helping individuals and businesses reach their “digital potential”.

Get Smart, Get Digital!

14 September 2009, Jonathan Saipe

Jonathan Saipe - founder of EmarketeersAuthor Jonathan Saipe and founder of Emarketeers talks about the importance of getting savvy in digital marketing.

New Usability and IA Training Course Launched

8 July 2009, Jonathan Saipe

Any usability professional will tell you that designing and building websites in isolation of its target users could well be seriously limiting its effectiveness. Read about our latest training course on user experience and information architecture.

New Mobile Marketing Training Course

27 April 2009, Jonathan Saipe

Mobile Marketing Training CourseAlways at the forefront of digital marketing training, Emarketeers has launched a mobile marketing course, the first one to take place on 16 June 2009.

Learning and Skills Council (LSC) Assists SME’s With Training Funding

15 February 2009, Jonathan Saipe

In today’s financial climate, as a small to medium sized business, would you say no if I were to give you £1000 to contribute to a £1500 training course? Highly unlikely. Read our E-Insight report on how the Learning and Skills Council are funding training in order to help businesses grow.

Season’s Greetings From Emarketeers

22 December 2008, Jonathan Saipe

WWF logoWe would like thank all of our delegates, partners, suppliers and friends for their support over 2008. Season’s Greetings and Happy New Year to everyone!