
Online Market Highlights – February 2010
29 March 2010, Jonathan Saipe
Attached are Nielsen’s Online Market Highlights for February 2010.
Most notable online trends reported are as follows:
- The top 15 sites remain virtually unchanged
- 35-49 audience shows the largest increase month on month
- The top 5 sites reach 95% of the total online universe with Bing/MSN/Windows Live in second place after Facebook
- Member communities represent the most time spent online by consumers
- Google Search is the ‘stickiest’ online brand
- World of Warcraft is the number one application, in terms of average time spent on applications online
- Ebay remains number one in the e-commerce category
View the full Online Market Highlights – February 2010