Jonathan Saipe

Online Market Highlights – February 2010

29 March 2010, Jonathan Saipe

Attached are Nielsen’s Online Market Highlights for February 2010.

Most notable online trends reported are as follows:

  • The top 15 sites remain virtually unchanged
  • 35-49 audience shows the largest increase month on month
  • The top 5 sites reach 95% of the total online universe with Bing/MSN/Windows Live in second place after Facebook
  • Member communities represent the most time spent online by consumers
  • Google Search is the ‘stickiest’ online brand
  • World of Warcraft is the number one application, in terms of average time spent on applications online
  • Ebay remains number one in the e-commerce category

View the full Online Market Highlights – February 2010