E-Insight Digital Marketing Blog: Digital Marketing
18 December 2013, Jonathan Saipe
Information overload or ‘data smog’ is a very real and sometime scary problem and things are only getting worse. For the busy marketing or digital professional, there are a number of simple and effective methods to help alleviate overload.
16 October 2013, Tracey Stern
In this economic and competitive climate, digital skills are an absolute necessity. Check out 4 ways to keep your digital skills razor sharp.
7 October 2013, Jonathan Saipe
28 May 2013, Jonathan Saipe
Today I received an email from Chain Reaction – a cycling etailer from whom I have purchased in the past – that instantly grabbed my attention. I haven’t shopped with them for a while, and as a subscriber, I was instantly impressed with their strategy and campaign.
They used 5 re-engagement techniques that I thought I’d share with you as a great case study of subscriber re-engagement.
5 March 2013, Jonathan Saipe
Having run dozens of PPC and AdWords courses, I thought I’d share some of the most common recurring issues I encounter with client campaigns. Such issues have the potential to reduce performance and inhibit ROI. I’ve short-listed the 10 most common AdWords mistakes in order of how frequently they occur.
8 February 2013, Jonathan Saipe
Yesterday saw the first in a series of digital marketing events planned this year by Emarketeers, entitled “Using Predatory Thinking To Outsmart The Competition”. The slide deck can be viewed here.
21 December 2012, Gwyneth March
I have just spent 15 minutes trying to navigate the website of CrossCountry Rail to add to the hideous experience trying to find a phone number for British Gas to come and service my boiler. Both lost my business due to a failure to engage me with their digital content which suggests content marketing strategies are either not in place or are poor.
24 October 2012, Jonathan Saipe
In a post Google Penguin era, old school link building has become a thing of the past as SEO’ers realise such techniques offer no short or long term value or ROI.
However, there is still confusion about what is considered good and bad practice when it comes to link building. To help clarify, here are 10 possible reasons why your link building may not be working quite as you expected.
10 October 2012, Jonathan Saipe
Google has just announced the launch of the Google Tag Manager, a very handy tool for managing multiple ad tracking tags on your website.
28 May 2012, Jonathan Saipe
Last week, Google announced a new feature in AdWords called Auction Insights, enabling advertisers to view additional information when competitor ads appear at the same time as your own ads.