E-Insight Digital Marketing Blog: SEO
Google Authorship: 8 Frequently Asked Questions
2 September 2013, Jonathan Saipe
Google’s authorship programme has clear benefits as it highlights content to people searching for content on Google. If you’re confused about its implementation, here are the answers to 8 frequently asked questions.
3 “Hidden” Google Tools For Digital Pros
28 August 2013, Jonathan Saipe
The majority of people using Google on a day to day basis know little about the additional search tools it offers to enhance the findability of content. We’ve highlighted 3 “hidden” Google tools to make your search experience even richer.
The Keyword Planner: 5 New Features To Consider
19 July 2013, Jonathan Saipe
As many of you know, the Google Keyword Tool has been replaced by the Keyword Planner. To ease the transition between the original Keyword Tool and the Keyword Planner, we’ve listed 5 changes Google has made.
How To Use rel=alternate hreflang For International SEO
10 January 2013, Jonathan Saipe
If you’re serving web content or web pages to different countries, it’s critical to get your local SEO right. As the mantra goes – Think Global Act Local.
Aside from local SEO issues, having similar content on multiple pages targeting different users around the world, might be considered duplicate content. So, to avoid any simlar content issues and to address local SEO best practices, it’s important to follow Google’s guidelines.
10 Reasons Your Link Building Isn’t Working
24 October 2012, Jonathan Saipe
In a post Google Penguin era, old school link building has become a thing of the past as SEO’ers realise such techniques offer no short or long term value or ROI.
However, there is still confusion about what is considered good and bad practice when it comes to link building. To help clarify, here are 10 possible reasons why your link building may not be working quite as you expected.
5 Changes To Google’s Algorithm In May
15 June 2012, Jonathan Saipe
As usual, Google has been busy refining and modifying its algorithm, making improvements to the whole search experience and keeping SEO’ers on their toes!
4 Ways Social Media is Already Influencing Search Results
8 June 2012, Kelvin Newman
It’s the worst kept secret in digital marketing that the search engines are planning to migrate towards using social signals was a way to determine who ranks where on search results pages.
3 SEO Tips On Error 404 Pages
12 March 2012, Jonathan Saipe
Following on from my blog post on the best error 404 pages, I’ve put together 3 answers to common questions about error 404 pages and their impact on SEO.
18 Essential SEO Tools And Software
1 March 2012, Jonathan Saipe
There are literally gazillions of SEO tools out there, both free and paid-for. As an attempt to distil these, I’ve put together a list of the most popular essential SEO tools and software to help digital marketers run their SEO campaigns.
Google Analytics and Webmaster Tools Now Report on Social Engagement
30 June 2011, Jonathan Saipe
Google has had a busy few days getting social! We’ve seen the launch of Google+ in addition to seeing +1 buttons appear in search results. Today also sees the addition of social monitoring tools in Google Webmaster Tools and Google Analytics: a welcome and timely addition.
