E-Insight Digital Marketing Blog: SEO
2 September 2013, Jonathan Saipe
Google’s authorship programme has clear benefits as it highlights content to people searching for content on Google. If you’re confused about its implementation, here are the answers to 8 frequently asked questions.
28 August 2013, Jonathan Saipe
19 July 2013, Jonathan Saipe
8 February 2013, Jonathan Saipe
Yesterday saw the first in a series of digital marketing events planned this year by Emarketeers, entitled “Using Predatory Thinking To Outsmart The Competition”. The slide deck can be viewed here.
10 January 2013, Jonathan Saipe
If you’re serving web content or web pages to different countries, it’s critical to get your local SEO right. As the mantra goes – Think Global Act Local.
Aside from local SEO issues, having similar content on multiple pages targeting different users around the world, might be considered duplicate content. So, to avoid any simlar content issues and to address local SEO best practices, it’s important to follow Google’s guidelines.
24 October 2012, Jonathan Saipe
In a post Google Penguin era, old school link building has become a thing of the past as SEO’ers realise such techniques offer no short or long term value or ROI.
However, there is still confusion about what is considered good and bad practice when it comes to link building. To help clarify, here are 10 possible reasons why your link building may not be working quite as you expected.
15 June 2012, Jonathan Saipe
As usual, Google has been busy refining and modifying its algorithm, making improvements to the whole search experience and keeping SEO’ers on their toes!
12 March 2012, Jonathan Saipe
1 March 2012, Jonathan Saipe
There are literally gazillions of SEO tools out there, both free and paid-for. As an attempt to distil these, I’ve put together a list of the most popular essential SEO tools and software to help digital marketers run their SEO campaigns.