E-Insight Digital Marketing Blog: SEO
SEOmoz Google Ranking Factors 2011 Update
3 June 2011, Jonathan Saipe
SEOmoz has updated its Google ranking factors survey 2009 with the following presentation from SMX Elite Sydney with some very interesting findings.
Google Correlate Tool Helps Search Marketers
2 June 2011, Jonathan Saipe
This week Google announced a great new tool called Google Correlate which gives users correlation search data by time and region (although currently it’s only showing data from the US).
The 40 Best Error 404 Pages
1 June 2011, Jonathan Saipe
Error 404 pages – otherwise known as page missing or page not found – are an inevitable part of web design and search engine optimisation.
We’ve looked at lots of error 404’s and here’s our list of the best 40 we could find, scored in no particular order on the basis either good design, good copy, humour, originality, customer engagement or a combination of all of these.
How Accountable Is Your SEO Agency?
23 May 2011, Jonathan Saipe
Anyone involved in digital marketing will know how much performance data is available to assist in tracking campaigns and ROI. The same applies to search engine optimisation where SEO’ers are provided a constant deluge of campaign data. Given this, you’d think that accountability wouldn’t be an issue as the truth is often seen in the numbers.
Google Uses Social Signals In Ranking
22 February 2011, Jonathan Saipe
From the horse’s mouth…Matt Cutts elaborates on the Google algorithm in relation to Twitter and Facebook and confirms that social media signals are important to SEO.
The reputation of the author or creator is now considered to be a recognised signal, whereas back in May 2010 Matt Cutts admits that this wasn’t the case.
Matt also hints that in the same way PageRank is calculated using quality of links rather than sheer numbers, the same can apply to the authority of social links rather than their abundance.
Who Ranks #1 for the Search Term “Click Here”?
17 January 2011, Jonathan Saipe
Anyone involved in search engine optimisation knows the value of anchor text links. However, convincing an audience who are less experienced at SEO or SEO copywriting is another matter.
Google Instant: The Impact on SEO and PPC
19 September 2010, Jonathan Saipe
In the last couple of weeks, Google has tacitly launched Google Instant, an enhancement to the Google SERPS user interface where the SERP updates dynamically to show results as the user types search terms. The question begs, how will it affect SEO and PPC performance in terms of metrics, content strategy and brand…
IAB Search Marketing Barometer Results 2010
13 July 2010, Jonathan Saipe
The IAB has just released their 2010 search marketing barometer which makes for essential reading if you operate in digital marketing or search engine marketing. Take a look at their findings…
Measuring Click Through Rate (CTR) in Google SERPS
20 April 2010, Jonathan Saipe
Google has recently made improvements to how its Webmaster Tools report on impressions and click through rates (CTR) in search engine results pages. This data is crucial in measuring the effectiveness of your website metadata as well as the number of impressions you receive according to each keyword or keyphrase.
18 Common SEO Mistakes
21 March 2010, Jonathan Saipe
Having overseen the production of thousands of websites and their search campaigns since the mid-90’s, I’ve put together a guide covering 18 common SEO mistakes or omissions made by website owners or web designers.
