E-Insight Digital Marketing Blog
Missing Google Analytics Goals
23 December 2007, Jonathan Saipe
Google Analytics gives website owners the ability to track goals and metrics such as search engine keyword and referrer type against goals amongst many others. Without goal tracking, users lose a significant level of detail in their Google Analytics reports. Why is it that so many website owners or businesses ignore setting up goal tracking in Google Analytics?
Engaging the Non Techie Trainee
20 December 2007, Jonathan Saipe
When enrolling on a one day training couse that includes technical subject matter e.g. search engine optimisation, how can you ensure that delegates – particularly non-technical ones – digest the multifarious elements sufficiently, and equally importantly, apply it to their own projects or campaigns?
