E-Insight Digital Marketing Blog: Digital Marketing
100 Awesome Marketing Stats, Charts and Graphs
23 May 2011, Jonathan Saipe
Check out the following presentation courtesy of Hubspot.
How Accountable Is Your SEO Agency?
23 May 2011, Jonathan Saipe
Anyone involved in digital marketing will know how much performance data is available to assist in tracking campaigns and ROI. The same applies to search engine optimisation where SEO’ers are provided a constant deluge of campaign data. Given this, you’d think that accountability wouldn’t be an issue as the truth is often seen in the numbers.
Customer Servicing – Missed Opportunities
3 March 2011, Tracey Stern
The wealth of digital opportunities at our fingertips should not negate the need for keeping customers informed, engaged and ultimately, satisfied. As we increasingly rely on interactive routes for customer communication, brands must keep the customer relationship at the heart of everything they do…
Claim Your Lost AdWords Impressions and Generate More Conversions
24 January 2011, Jonathan Saipe
When analysing your Google AdWords campaign performance, have you ever wondered what would happen if you doubled or tripled your daily budget? And would an increase in budget equate to more ad impressions, more potential clicks and more conversions?
Facebook Demographic Targeting and Social Synonyms
15 January 2011, Jonathan Saipe
When it comes to demographic targeting, Facebook is leaving the major search networks in its wake. Whilst advertisers may not want to abandon search network advertising or more traditional forms of display advertising through ad networks, Facebook offers a channel that reaches a large and diverse target audience by way of social synonyms.
Social Media Infographic Illustrating The History of Social Media
24 November 2010, Jonathan Saipe
Fabulous Social Media infographic courtesy of Skloog blog illustrating the history of Social Media.
Note this isn’t exhaustive; there are some omissions such as Fourquare and Gowalla among others.
This infographic clearly highlights the fact that humans have been social since time immemorial and the Internet has acted as a catalyst allowing such a rapid evolution.
Airmiles: A Case Study In Poor Email Marketing
1 November 2010, Jonathan Saipe
A few days ago, I received an HTML email from Airmiles with the subject line: “A little thank you from Airmiles and Lloyds TSB”. Given that I am an Airmiles account holder through my Lloyds TSB Airmiles Duo Credit Credit, I opened the email expecting to receive a freebie or an member-only offer of some kind.
I was however surprised to receive an email offering me the chance to receive two free flights if I apply for a Lloyds TSB credit card before the end of the 2010.
10 Ways To Get Banned by Facebook
1 November 2010, Jonathan Saipe
If you’re investing your energies in using Facebook, the last thing you want is to have your Facebook account disabled. Check out 10 things you should be avoiding in order to stay within the law as dictated by Facebook.
Integrated Marketing – Did Orange and T-Mobile Get It Right?
22 October 2010, Tracey Stern
Whilst on the tube last week, I spotted a very interesting poster ad for the collaboration between Orange and T- Mobile. The question begs whether or not it ticked all the boxes from a best practice Integrated Marketing perspective.
