Writing For The Web Training Course

Turbo-boost your online and email writing skills

Course Details

Course Dates
28 Mar 2019	Clerkenwell, London	~~£495.00~~ £460.00 (until 28 Feb)	Book Now
4 Jun 2019	Clerkenwell, London	~~£495.00~~ £460.00 (until 6 May)	Book Now
This course can also be delivered on-site at your office			In-house Enquiry
*Course length:* 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments			* All prices exclude VAT

Any questions about this course? Call us on 020 7433 2535 or drop us an email »

Benefits

Following this training course, you will be able to:

Write online content that communicates, persuades and sells more effectively
Understand how web, email and social channels impact on writing
Ensure that your key messages stand out and are immediately understood by your audience(s)
Develop organisational policies and processes to guarantee consistently excellent online writing (including tone-of-voice)
Sell the value of high quality digital copywriting within your organisation

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Course Overview

High quality online content for your web, mobile and social presence is critical to your organisation's success. Copy has a massive impact on audience perceptions and is the best way to communicate, persuade and sell.

Our practical one day online writing course offers research-based best practice that has been shown to improve web page and email marketing performance by over 100%.

We will use many real-life examples and re-write exercises making this a fun day, that will help you to develop real confidence in your new copywriting skills.

This course will leave you super-energised to start improving your online and digital content!

Course Programme

Understanding Your Audience

How people read online - the impact on online copywriting
Profiling – ways to understand your audience better, so you can write for them more effectively
Scrolling - encouraging people to scroll and how to manage it if they don’t
Offers and promotions – how to get people reading this critical content
Legibility - ensure your text is easy to read on the screen

Choosing The Right Language

What sort of language should you use online?
Grammar - how fussy should we be?
Guidelines and exercises on: vocabulary, sentences and paragraphs
Tone of voice – developing consistency and excellence within an organisation
Concision – how can we be more concise…and when is content too concise?

Communicate, Persuade And Sell

Attract attention - make sure your core messages get looked at
‘Brainstem simple’ - create pages that get your message across to audiences, without them even realising it
Front-loading – using techniques to maximise business benefit in your writing
Guidelines and exercises on: headings, formatting, lists, links and buttons

Writing Across Websites – Guidelines And Examples

Home pages
Product pages (if applicable)
Shopping cart and checkout pages (if applicable)
FAQ’s and help pages
Navigation and calls-to-action

Improving Email Performance

Optimising From and Subject fields
Working with preview panes and images
Optimising writing for landing pages
Writing to improve email strategy and targeting

Writing For…

Mobile – learn how to structure and write content that is suited for mobile devices
Accessibility – make sure your website is W3C-compliant

Organisational Issues

Managing a team – how to support your organisation in creating online content that is consistently excellent
Review and editing of others’ work – practical advice to help make this quick, effective and efficient

Audience

The Writing for the Web course is ideal for anyone involved in writing, curating or editing website or email copy and content. Typical attendees include: copywriters, content editors, marketers or project managers.

Trainer

Tim Fidgeon is one of the UK’s leading trainers in online writing and user experience. He has worked in digital marketing since the 90's and has a background in psychology and usability. He has worked with lots of major brands, including: Coca-Cola, Sony, Vodafone and General Motors.

What people say

Great for anyone responsible for editing or creating online copy who wants to learn some tricks and tips for producing impactful online communications.

Katrina Law, Business Manager
AAR Group

I walked away with practical tips and information that I could put to work first thing on Monday morning. The trainer we had was very knowledgeable. The venue for the course was excellent

Alexis Fox-Mills, Content Editor
Workshare

Very enjoyable course. Clear and enthusiastic trainer.

Helen Macdougal, Marketing Communications
Waters

Solid, evidence-based presentation of writing for the web best practices. Highly recommended!

Ben Gallada, Head of Copy
Aptus Health

Writing for the web is an essential course for anyone involved with marketing their business. The trainer was a fantastic instructor, full of useful knowledge about content writing, and made the entire day a fun learning experience!

Emma Coletti, Assistant Librarian
The Honourable Society of Gray's Inn

I feel like I have learnt more on this course then I did when I was back in school. The trainer was very engaging and very informative. I would highly recommend this course to anybody who has an interest in writing content for the web, or would like to know the psychology behind our behavior towards online content, both on the web and social platforms.

Samuel Godwin, Marketing Executive
Steatite

Great course & great trainer. I learned exactly what I needed from it! Highly recommended.

Steffan Gooch, Managing Director
The Social Sourcery

Recently attended Emarketeers Writing for the Web course. Highly recommend - lots of useful info learnt in a jam-packed day. Left feeling very motivated, informed and inspired!

Maddy Long, Communications Adviser
JNCC

Writing for the Web is an excellent course for beginners and experts alike. The material is delivered in an entertaining and engaging way.

John Howard, Communications Consultant
OlsenMetrix Marketing

Tim was an excellent presenter. His recommendations were backed up with extensive research on best practice rather than opinion. The course will come in good use when formulating engaging and memorable content in future.

Matthew Heywood, Online Marketing Executive
Spreadex

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