LinkedIn For Business Training Course

Supercharge your LinkedIn marketing strategy and tactics

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 4.30pm) includes digital copies of materials and certification

*Please note: We are currently adhering to UK Government guidelines and delivering all courses online only.*

Benefits

Following this training course, you will understand:

The context and reach of LinkedIn
How to set objectives and optimise your personal and organisation's LinkedIn presence
How to build your network in the most effective way
Key techniques to integrate LinkedIn into your broader Social Media strategy
How advanced LinkedIn features can extend your reach and enhance your personal or organisation's brand
How to set up and run self-serve LinkedIn ads, sponsored content and company updates
How to use LinkedIn for increasing lead generation and sales

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

Course Overview

LinkedIn is a phenomenon. Now owned by Microsoft, it has 575 million users worldwide and 260 million users active every month. Where else can you raise your personal profile, build brand awareness, recruit and connect to decision makers?

Unfortunately, however, standing out on LinkedIn is a challenge.

How do you cut through the noise and get noticed? How do you make contact with people so that they want to work with you? And how do you use LinkedIn to grow your business?

Emarketeers' LinkedIn For Business training course is for anyone looking make the most of LinkedIn. Attend the course and you’ll learn the latest LinkedIn tips, tricks and techniques. You'll discover how to build a compelling profile and increase your visibility and reputation. And you will also understand how to use LinkedIn's unique business building tools – from Sales Navigator to highly targeted advertising and more.

Course Programme

Introduction and Key Concepts

Twentyfirst Century Sales and Marketing: How LinkedIn fits in
Discovering what you can do with LinkedIn
An in-depth tour of the platform from Groups to Profiler, Learning and more
The LinkedIn Advantage: Five organisational shifts that support success

Planning

How to centralise your notifications and communication on LinkedIn
Plugins, extensions and premium packages
Step-by-step on how to create a compelling LinkedIn profile
Learn how to use Talent Solutions and job ads in your recruitment process (if applicable)

Marketing

The framework to designing your LinkedIn marketing campaign
Developing your ideal client persona (target market)
LinkedIn as a recruitment and Employer Branding tool
Building awareness with Company Pages, LinkedIn Groups and Slideshare
Best dates, times and practices when posting content
Creating a weekly campaign schedule

Sales

How salespeople can use Social Media tools to find, reach and convert prospects into clients
Using LinkedIn’s Sales Navigator to source opportunities and win deals
How to target the right people and companies
How to turn new connections into phone and face-to-face meetings
Leverage InMail to engage with new contacts
Understand your sales conversions and metrics

Advertising

Best practice to LinkedIn advertising
How to bid for your target audience
Understand the pros and cons of Sponsored Content
How to create and optimise LinkedIn Text Ads
Advanced advertising and targeting strategies
Controlling your costs, setting budgets and scheduling
Measuring and monetising campaign performance

Audience

The LinkedIn For Business training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation's LinkedIn presence and marketing activity. Typical attendees will be from marketing, sales, communications, business development or recruitment.

Trainer

The LinkedIn For Business training course is led by Andrew Lloyd Gordon. Andrew is a true veteran in digital and social media marketing, having worked in the industry for over 20 years. He is a highly experienced presenter, mentor, coach and trainer, advising many commercial and not-for-profit organisations on topics including social media strategies and content marketing.

What people say

The 'LinkedIn for Business' course was perfect for my needs, and the trainer was excellent.

Andrew Pike, Head of Intermediary Relationships
NS&I

I was hoping to come away from the LinkedIn for business course with enough ammunition to develop my own profile further and that of the wider company. I wasn't disappointed. Learning in a small group with knowledgeable trainers worked well for me, thank you.

Helen Morris, Marketing Manager
Fibercore

Brilliant course and very good trainer. There were only 3 of us so we were really lucky as we could set the pace, have a shorter lunch and go slightly earlier. He was an excellent trainer. I have seen him present before and he knows his stuff, makes it all really interesting and very relevant.

Niki Khoroushi, Marketing & E-commerce Manager
World Challenge

This course exceeded expectations, I came away informed with all my questions answered and I was inspired to get going with my LinkedIn strategy right away!

Sinead Mitchard, Marketing Manager
Your Travel Group

Our trainer for the day was excellent in explaining not just the functionality but how to best to connect on a human level on LinkedIn as well as all the pitfalls to avoid. Very engaging and we got a huge amount from the day.

Mark Henson, Head of New Business
Active International

The trainer was a fantastic teacher. He provided simple frameworks which helped us think strategically and also provided actionable and practical advice that I am looking forward to passing on to the team. Would highly recommend!

Emilie Hall, Digital Marketing Manager
Mason Rose

I thought the course leader was very good, they listened to our needs and what we were looking for from the course and made it a very informative, enjoyable day.

Lucy Johnston, Marketing Manager
Close brothers property finance

The LinkedIn course was great. Matt Alder is a great trainer and would recommend everyone take this course, as it will be very beneficial to you and your business.

Andrew Hedman, Sales Executive
Pvkits Direct

Very informative. Learnt a substantial amount - this will definitely help expand our business. Extremely grateful.

Timothy Street, Sales Team Leader
PVKits Direct

Great trainer, very insightful, lots of 'insider' information which was really informative. Highly recommended for beginners and intermediates.

Robert Talbot, Practice Manager
OGR Stock Denton

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