LinkedIn For Business Training Course

Supercharge your LinkedIn marketing strategy and tactics

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following this training course, you will understand:

How to optimise your personal and organisation's LinkedIn presence
How LinkedIn's algorithm prioritises content and how to maximise your content visbility
Planning frameworks to build content that cuts through the noise
How advanced LinkedIn features can extend your reach and enhance your personal or organisation's brand
How to set up and run LinkedIn ads to generate more effective outcomes
How to measure ad performance using LinkedIn's campaign manager
How to use LinkedIn for increasing lead generation and sales

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

Course Overview

LinkedIn is a phenomenon. Now owned by Microsoft, it has 134 million daily active users across 200 countries. Where else can you raise your business profile, build brand awareness, market your content and events, recruit teams, and connect to business decision makers?

Unfortunately, however, standing out on LinkedIn is a challenge. How do you cut through the noise and get noticed? How do you make contact with people so that they want to work with you? And how do you use LinkedIn to grow your business or organisation?

Emarketeers' LinkedIn For Business training course is for anyone looking make the most of LinkedIn from a sales and marketing perspective. Attend the course and you’ll learn the latest LinkedIn tips, tricks and techniques. You'll discover how to build a compelling profile and company presence, and increase your visibility and reputation. And you will also understand how to use LinkedIn's unique business building tools – from Sales Navigator to highly targeted advertising and more.

Course Programme

The LinkedIn Platform: Trends, Tools & Opportunities

Latest LinkedIn trends and usage data
How the platform fits into the Social Media ecosystem
An in-depth tour of the platform and use cases: business networking, content marketing, recruitment and insight
The differences between Free versus Premium accounts
LinkedIn's recruitment and talent acquisition tools
Latest LinkedIn features and products

Strategy & Planning

The LinkedIn algorithm: how it works and how to optimise for it
Optimising your LinkedIn profile and behaviour to increase visbility
Developing your LinkedIn content strategy
The framework to plan and execute your LinkedIn marketing activity
Developing your ideal audience personas
Optimising your messaging strategy through the funnel

Marketing & Sales

Building awareness with Company Pages and LinkedIn Groups
Understanding audiences and content trends through Company Page analytics
Promoting Events via LinkedIn
Using LinkedIn’s Sales Navigator to source opportunities and win deals

Measurement and Attribution

Measuring campaign performance using Campaign Manager
Setting up UTM tracking to track LinkedIn posts and campaigns
Multi-channel attribution in Google Analytics

Audience

The LinkedIn For Business training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation's LinkedIn presence and marketing activity. Typical attendees will be from marketing, sales, communications or business development.

Trainer

Emarketeer's LinkedIn For Business training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology.

Jonathan's hands-on experience running digital campaigns is second to none. He has worked extensively with a huge range of clients, providing expertise in social media strategy and advertising. He is a highly-experienced LinkedIn trainer, consultant, speaker and mentor.

What people say

The course presenter was very knowledgeable and friendly and was happy to answer all our questions so I found it really useful. One of the best digital courses I've done!

Justine Trueman, VP Marketing and Communication
iM Global Partner

The 'LinkedIn for Business' course was perfect for my needs, and the trainer was excellent.

Andrew Pike, Head of Intermediary Relationships
NS&I

I was hoping to come away from the LinkedIn for business course with enough ammunition to develop my own profile further and that of the wider company. I wasn't disappointed. Learning in a small group with knowledgeable trainers worked well for me, thank you.

Helen Morris, Marketing Manager
Fibercore

Brilliant course and very good trainer. There were only 3 of us so we were really lucky as we could set the pace, have a shorter lunch and go slightly earlier. He was an excellent trainer. I have seen him present before and he knows his stuff, makes it all really interesting and very relevant.

Niki Khoroushi, Marketing & E-commerce Manager
World Challenge

This course exceeded expectations, I came away informed with all my questions answered and I was inspired to get going with my LinkedIn strategy right away!

Sinead Mitchard, Marketing Manager
Your Travel Group

Our trainer for the day was excellent in explaining not just the functionality but how to best to connect on a human level on LinkedIn as well as all the pitfalls to avoid. Very engaging and we got a huge amount from the day.

Mark Henson, Head of New Business
Active International

The trainer was a fantastic teacher. He provided simple frameworks which helped us think strategically and also provided actionable and practical advice that I am looking forward to passing on to the team. Would highly recommend!

Emilie Hall, Digital Marketing Manager
Mason Rose

I thought the course leader was very good, they listened to our needs and what we were looking for from the course and made it a very informative, enjoyable day.

Lucy Johnston, Marketing Manager
Close Brothers Property Finance

The LinkedIn course was great. Matt Alder is a great trainer and would recommend everyone take this course, as it will be very beneficial to you and your business.

Andrew Hedman, Sales Executive
Pvkits Direct

Very informative. Learnt a substantial amount - this will definitely help expand our business. Extremely grateful.

Timothy Street, Sales Team Leader
PVKits Direct

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