LinkedIn for Business Training Course

Supercharge your LinkedIn marketing strategy and tactics

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Course date	Location	Price *
17 Jul 2018	Clerkenwell, London	~~£495.00~~ £460.00 (until 18 Jun)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 4.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

LinkedIn is a phenomenon. With 550m members worldwide - 24m in the UK - it is a powerful business tool. Where else can you raise your personal profile, build brand awareness, recruit and connect to decision makers?

Unfortunately, however, standing out on LinkedIn is a challenge.

How do you cut through the noise and get noticed? How do you make contact with people so that they want to work with you? And how do you use LinkedIn to grow your business?

Emarketeers' LinkedIn for Business course is for anyone looking make the most of LinkedIn. Attend the course and you’ll learn the latest LinkedIn tips, tricks and techniques. You discover how to build a compelling profile and increase your visibility & reputation. You will also understand how to use LinkedIn's unique business building tools – from Sales Navigator to highly targeted advertising and more.

Course Programme

Introduction and Key Concepts

Twenty First Century Sales and Marketing: How LinkedIn fits in
Discovering what you can do with LinkedIn
An in-depth tour of the platform from Groups to Profiler, Learning and more
The LinkedIn Advantage: Five organisational shifts that support success

Planning

Learn how to use Talent Solutions in your recruitment process
Reach quality candidates with targeted job ads
How to centralise your notifications and communication on LinkedIn
Plugins, extensions and premium packages
Step-by-step on how to create a compelling LinkedIn profile

Marketing

The framework to designing your LinkedIn marketing campaign
Developing your ideal client persona (target market)
LinkedIn as a recruitment and Employer Branding tool
Building awareness with Company Pages, LinkedIn Groups and Slideshare
Best dates, times and practices when posting content
Creating a weekly campaign schedule

Sales

How salespeople can use Social Media tools to find, reach and convert prospects into clients
Using LinkedIn’s Sales Navigator to source opportunities and win deals
How to target the right people and companies
How to turn new connections into phone and face-to-face meetings
Leverage InMail to engage with new contacts
Understand your sales conversions and metrics

Advertising

Best practice to LinkedIn advertising
How to bid for your target audience
Understand the pros and cons of Sponsored Content
How to create and optimise LinkedIn Text Ads
Advanced advertising and targeting strategies
Controlling your costs, setting budgets and scheduling
Measuring and monetising campaign performance

Benefits

Following this training course, you will understand:

The context and reach of LinkedIn
How to set objectives and optimise your personal and organisation's LinkedIn presence
How to build your network in the most effective way
Key techniques to integrate LinkedIn into your broader Social Media strategy
How advanced LinkedIn features can extend your reach and enhance your personal or organisation's brand
How to set up and run self-serve LinkedIn ads, sponsored content and company updates
How to use LinkedIn for increasing lead generation and sales

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

Audience

The LinkedIn for Business training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation's LinkedIn presence and marketing activity. Typical attendees will be from marketing, sales, communications, business development or recruitment.

Trainer

The LinkedIn For Business course is led by Andrew Lloyd Gordon. Andrew is a true veteran in digital and social media marketing, having worked in the industry for over 20 years. He is a highly experienced presenter, mentor, coach and trainer, advising many commercial and not-for-profit organisations on topics including social media strategies and content marketing.

Testimonials

The 'LinkedIn for Business' course was perfect for my needs, and the trainer was excellent.

Andrew Pike, Head of Intermediary Relationships
NS&I

I was hoping to come away from the LinkedIn for business course with enough ammunition to develop my own profile further and that of the wider company. I wasn't disappointed. Learning in a small group with knowledgeable trainers worked well for me, thank you.

Helen Morris, Marketing Manager
Fibercore

Brilliant course and very good trainer. There were only 3 of us so we were really lucky as we could set the pace, have a shorter lunch and go slightly earlier. He was an excellent trainer. I have seen him present before and he knows his stuff, makes it all really interesting and very relevant.

Niki Khoroushi, Marketing & E-commerce Manager
World Challenge

The LinkedIn course was great. Matt Alder is a great trainer and would recommend everyone take this course, as it will be very beneficial to you and your business.

Andrew Hedman, Sales Executive
Pvkits Direct

Very informative. Learnt a substantial amount - this will definitely help expand our business. Extremely grateful.

Timothy Street, Sales Team Leader
PVKits Direct

Great trainer, very insightful, lots of 'insider' information which was really informative. Highly recommended for beginners and intermediates.

Robert Talbot, Practice Manager
OGR Stock Denton

My eyes have been opened wide to the enormous benefits of using LinkedIn as a tool to promote our company with minimal cost. Thank you for a thoroughly productive and most enjoyable days training.

Nikki Crimes, Marketing Manager
IGF Invoice Finance