LinkedIn for Business Training Course

Optimise your LinkedIn presence and marketing

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Course date	Location	Price *
29 Nov 2017	Clerkenwell, London	~~£495.00~~ £460.00 (until 30 Oct)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 4.30pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

LinkedIn is currently growing at the staggering rate of one new user per second. It is revolutionising the way companies do business globally, and its importance is growing by the day.

It facilitates business development, recruitment, brand awareness, knowledge transfer and customer engagement. So, understanding how to get the most out of LinkedIn provides an important competitive advantage for individuals and businesses.

Emarketeers' LinkedIn for Business training course will give you all the knowledge and techniques you need to become an advanced user, propel your organisation's LinkedIn marketing activity and increase your brand engagement.

Course Programme

Putting LinkedIn in context

Why LinkedIn? Facts and figures
Use cases for LinkedIn
Other professional / B2B networks
Mapping the future
Introducing the concept of Workforce Marketing

Getting the basics fully optimised

Setting your objectives
Creating an "all star" profile
Using Endorsements and Recommendations
Harnessing the power of LinkedIn with Connections and Networking
Setting up Company Pages
Copy and search engine optimisation (SEO)

Networking and Marketing Strategies

Growing and leveraging an effective network
Using LinkedIn Groups for maximum benefit
The pro and cons of paid-for accounts
LinkedIn Ads: set-up, targeting and measurement
How to set up sponsored content and targeted company updates
Using LinkedIn as a Content Marketing platform
Using LinkedIn as a social platform via individual and company updates

Advanced Features, Tips and Tricks

Advanced networking strategies to generate massive relevant reach
People searching strategies
Using third party platforms
Plugins, widgets and the LinkedIn API

Benefits

Following this training course, you will understand:

The context and reach of LinkedIn
How to set objectives and optimise your personal and organisation's LinkedIn presence
How to build your network in the most effective way
Key techniques to integrate LinkedIn into your broader Social Media strategy
How advanced LinkedIn features can extend your reach and enhance your personal or organisation's brand
How to set up and run self-serve LinkedIn ads, sponsored content and company updates
How to use LinkedIn for increasing lead generation and sales

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

Audience

The LinkedIn for Business training course attracts anyone with an interest in increasing their LinkedIn knowledge or enhancing their personal or organisation's LinkedIn presence and marketing activity. Typical attendees will be from marketing, sales, communications, business development or recruitment.

Trainer

The LinkedIn for Business course is led by Matt Alder who has spent the last 14 years working in the online space specialising in digital recruitment and brand strategy for numerous clients across both the private and public sectors. Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He is an enthusiastic social media experimenter and a LinkedIn specialist.

See more details on Matt Alder »

Testimonials

The 'LinkedIn for Business' course was perfect for my needs, and the trainer was excellent.

Andrew Pike, Head of Intermediary Relationships
NS&I

I was hoping to come away from the LinkedIn for business course with enough ammunition to develop my own profile further and that of the wider company. I wasn't disappointed. Learning in a small group with knowledgeable trainers worked well for me, thank you.

Helen Morris, Marketing Manager
Fibercore

Brilliant course and very good trainer. There were only 3 of us so we were really lucky as we could set the pace, have a shorter lunch and go slightly earlier. He was an excellent trainer. I have seen him present before and he knows his stuff, makes it all really interesting and very relevant.

Niki Khoroushi, Marketing & E-commerce Manager
World Challenge

The LinkedIn course was great. Matt Alder is a great trainer and would recommend everyone take this course, as it will be very beneficial to you and your business.

Andrew Hedman, Sales Executive
Pvkits Direct

Very informative. Learnt a substantial amount - this will definitely help expand our business. Extremely grateful.

Timothy Street, Sales Team Leader
PVKits Direct

Great trainer, very insightful, lots of 'insider' information which was really informative. Highly recommended for beginners and intermediates.

Robert Talbot, Practice Manager
OGR Stock Denton

My eyes have been opened wide to the enormous benefits of using LinkedIn as a tool to promote our company with minimal cost. Thank you for a thoroughly productive and most enjoyable days training.

Nikki Crimes, Marketing Manager
IGF Invoice Finance