Instagram For Business Training Course

Harness the full marketing potential of Instagram

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Course date	Location	Price *
30 Nov 2017	Clerkenwell, London	~~£495.00~~ £460.00 (until 30 Oct)	Book Now
12 Feb 2018	Clerkenwell, London	~~£495.00~~ £460.00 (until 22 Jan)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

Launched in 2010, Instagram quickly gained huge critical mass. Many brands identified the potential of this social media network, and quickly created their Instagram accounts.

It has since become widely-used by many verticals, from fashion and retail, to non-profit and some B2B categories. Now the platform claims 600 million monthly active users, with 95 million new photos added each day worldwide.

Owned by Facebook, who were seeking to retain the younger demographic, Instagram’s appeal increased with its mobile first strategy, combined with the volume of smartphones being sold, and the app being accessible on Android and iOS.

This course will teach you how to develop a successful Instagram marketing strategy, how to target the right audience, run content marketing and advertising activity, and measure its impact.

Course Programme

How Brands Are Using Instagram

Discover strategy models other brands are deploying
Learn about who uses the platform and what for
See examples of best practice from businesses
Understand why increasing reach matters to brands; and the downsides to be aware of

Understand Instagram For Your Brand

Evaluate your company and key competitor online footprints on Instagram and other social networks
Conduct competitor benchmarking to explore who is winning the race
Be prepared! Delve into your ‘asset bank’ to explore the potential set-up costs
Identify who in your organisation will manage your brand in Instagram

Targeting The Right People

Agree objectives for Instagram using a recognised framework
Define your audience and build personas to accurately pinpoint the right audience
See how to choose relevant targeting and audience options

Instagram Content And Advertising Opportunities

Build the scenes and prepare the stage to get started
Understand hashtag strategies in Instagram
Learn about the advertising options
Find out more on content guidelines; ad sizes and image standards and the text rule
See how to source content and build material that’s shared

Money And Measurement

A review of Instagram advertising costs
Explore the management tools to see results
Measurement and integration with other channels

Developing Your Action Plan

Hints and tips for better ads
Build your ad using Facebook’s Power Editor
Create your 90 day action plan

Benefits

Following this training course, you will understand:

If Instagram is the right option for your business
How Instagram works for brands successfully
What content to avoid
The different types of advertising options available on Instagram
How to target the most relevant audience for different ads
How to buy and manage Instagram ads
How to define and measure your Instagram KPI’s
How to integrate Instagram content across all channels
Next steps to develop an action plan

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Audience

The Instagram For Business training course is aimed at marketers, social media professionals, digital strategists or business owners who are looking to run more effective Instagram marketing activity.

Delegates are asked to bring a WiFi enabled laptop for exercises.

Trainer

Will is a digital and social media specialist who has worked with a multitude of global brands predominantly in the entertainment, technology, automotive and FMCG sectors. He's been creating swipe-stopping content and innovative digital campaigns since his days as editor of MySpace in the noughties.

After a stint at global creative agency DDB, he started his own digital agency Harkable in 2010, winning clients from Samsung to Penguin with new ideas and smart execution.