Digital Content Strategy Training Course

Successfully plan, create and deliver your online content

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Course date	Location	Price *
19 Dec 2018	Clerkenwell, London	£460.00 (7% off)	Book Now
31 Jan 2019	Clerkenwell, London	~~£495.00~~ £460.00 (until 1 Jan)	Book Now
21 Mar 2019	Clerkenwell, London	~~£495.00~~ £460.00 (until 21 Feb)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

Digital content strategy addresses the increasingly complex demands that organisations place on the creation, delivery, management and measurement of content across web and social media platforms.

With content and its marketing sitting at the heart of customer acquisition and retention, its importance cannot be underestimated.

Digital content strategy skills, tools and processes blend established disciplines – such as communications and editorial planning, marketing and content - with newer disciplines including: digital workflow management and authoring, behavioural insight and analytics. It also encompasses organisational management and strategic planning.

This training course will help organisations understand how digital content strategy works, its positive impact and how and why it needs to be deployed across any business.

Course Programme

Introducing Content Strategy

Why content strategy is an essential business skill
Building content strategy into your existing disciplines and workload
The changing nature of content - not just what, but where and how
How mobiles and tablets have transformed audiences and the content they want (need)
Responsive content vs. adaptive content - is your organisation responding and adapting enough?
GDPR - what the 2018 data protection changes mean for digital content strategy

Evolving Your Content Strategy

What type of content organisation are you?
Who in the organisation is (should be) responsible for content
Getting buy in - from C-suite to subject-matter experts
Audience and content behaviours on different devices
Adapting existing skills to the needs of a mobile marketplace
Future-proofing - how do you keep up with the ever faster pace of change?

When Content Goes Bad

Business risks and missed opportunities
When and how organisations get it wrong

What Great Content Planning Looks Like

Case studies and best practices
Breaking down the components of content strategy: planning, creating and maintaining
Templates for preparing supporting strategy documentation - for use, not the bookshelf
Evaluating what you already have and what you need - the content itself, and the skills and resources you need to deploy it effectively
Qualitative and quantitative auditing
Sector and competitor analysis
Audience definition, needs and expectations
Measurement and metrics: understanding business goals and interpreting the data for your organisation
Content marketing as an effective component within content strategy

The Content: How It Works and Moves

Understanding the device revolution - touch, size and context
Planning for the content revolution - moving beyond words and pictures
Planning for the changing nature of social and search
Measuring effectiveness: the right success and performance measures (and a word or two about the wrong ones)

Benefits

Following this course, you will understand:

How to prioritise and plan content so projects start, progress and conclude more effectively
How content strategy deploys alongside existing disciplines
The integration of content marketing and content strategy
The business benefits and the business risks of content without strategy
The skills and resources required to deliver and manage a content strategy
What a good content strategy structure looks like
The key content strategy tools and processes

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Audience

This training course will suit anyone with direct or evolving responsibility for producing, managing or overseeing content, with particular emphasis on online projects. It is relevant to client or agency teams and includes: marketers, copywriters, web managers, publishers, customer service managers, editors, PR and media professionals.

Trainer

The Digital Content Strategy training course will be led by Anne Caborn.

Originally a journalist, Anne worked for a range of national titles before becoming content lead for several websites, including viewer communities created by Granada Television.

Aside from being an exceptionally engaging trainer and presenter, Anne is a content strategist and digital communications consultant, working for a wide range of clients.

Testimonials

The course was really great. It was a fun mix of content theory, discussion, and putting what we learnt into practice. I can say with certainty that everyone in attendance - even with our wide range of roles - came away a better marketer.

Sylvia Bevan, Digital Marketing Specialist
Deloitte AG

There's nothing worse than wasting time enduring a terrible course - and yet it's a common experience. Emarketeers' courses are led by genuine experts and are packed with useful information and techniques that you can take back to the office. Simply fantastic!

Rianna Fry, Digital Communications Manager
Barking and Dagenham Council

Knowledgeable trainer, interesting insights and small group made the course valuable - thank you!

Dominika Karpowicz, Digital Officer
Rethink Mental Illness

A lively and thoroughly enjoyable course, with plenty of opportunities to ask questions specific to my role and organisation.

Emma Chafer, Editor
ICSA

This was a great course and I walked away with practical tools to help my team, thank you!

Rianne Mason, Digital Content Manager
Arthritis Research

I attended the Digital Content Strategy course and the course was very well structured, professionally presented and our teacher was very friendly and helpful addressing all our queries. Would highly recommend Emarketeers!

Sarah Murrell, Online Marketing Specialist
Coats

After considering attending a few content strategy courses, I'm delighted that I chose to go with Emarketeers as the day was really impressive. I've been able to apply many of the things we discussed to my own work almost immediately!

Emma Dolby, Web Officer
Coventry University

Engaging, relevant and informative!

Amy Hutson, Content and Marketing Officer
East Sussex County Council

Great course! Would recommend it highly. The course content was engaging and thought provoking, and the trainer clearly had substantial real-world industry experience to draw on when answering our questions.

Dan Rawlings, Web & Intranet Editor
East Sussex County Council

I found the Digital Content Strategy course stimulating and highly relevant. Anne's presentation was excellent - excellent and intelligent.

Tina James, Brand Content and Communications Manager
Alexandra (MWUK Ltd)

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