E-Insight Digital Marketing Blog

Content 1 Advertising 0 – Why Great Content Wins Today

24 October 2013, Allister Frost

Advertising vs contentContent, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years.

4 Ways To Upskill In Digital

16 October 2013, Tracey Stern

GeniusIn this economic and competitive climate, digital skills are an absolute necessity. Check out 4 ways to keep your digital skills razor sharp.

It’s OK Google – With Success Comes Failure

7 October 2013, Jonathan Saipe

Google search timelineI have a confession to make. The original title of this blog was “Google – success or failure”. However, at the last minute I changed it as it was not only wholly inaccurate, but also a gratuitous hook to get you to read on!

Take Part In Our iSkills Survey To Win An iPad 2

3 October 2013, Jonathan Saipe

Take part in our iSkills survey

In association with Home of Social, Emarketeers is carrying out an in-depth piece of research into the current digital marketing skills landscape.

Areas covered include digital resourcing and skills, in addition to barriers to digital success in the coming year ahead. Take part and you could win an iPad 2.

Why Information Not Content Is King In Social Media

2 October 2013, Richard Stacy

speech bubbleIt is popular to believe that content is king within social media.  I am not so sure.  I think that information is actually king in social media and that information is very different to content.

Social Media “Content Cookery School” [Slidedeck]

26 September 2013, Allister Frost

Social Media "content cookery school"In a world crowded by vast swathes of social media content, discover inspiring ways to create “content that clicks”.

The Secrets Behind Successful Facebook Pages

26 September 2013, Annmarie Hanlon

With 240 million photos shared daily on Facebook, and 2.7 billion likes being generated in the same time period, Facebook represents huge opportunities for marketers. Take a look at this webinar recording revealing strategies and tactics underpinning the most successful Facebook pages.

5 Important Questions To Underpin Your Mobile Strategy

4 September 2013, Rob Thurner

Mobile marketingWith mobile’s huge appeal with consumers, now is the time to consider your mobile marketing strategy.  Rob Thurner, Emarketeers’ Mobile Marketing guru, highlights 5 questions to answer in order to create a successful mobile marketing strategy.

22 Ways To Write Compelling Content

3 September 2013, Jonathan Saipe

Creating a regular stream of engaging and compelling content is no mean feat. Even the best writers and bloggers have their lack of inspiration moments. This infographic should give you inspiration to plan your editorial calendar, so that you can regularly create content loved by your readers.

Google Authorship: 8 Frequently Asked Questions

2 September 2013, Jonathan Saipe

Google+ logoGoogle’s authorship programme has clear benefits as it highlights content to people searching for content on Google. If you’re confused about its implementation, here are the answers to 8 frequently asked questions.

X

Sign-up to receive course updates, offers and news every month