The team
The secret of our digital marketing training? It’s our people. They don’t just know their stuff – they know how to get the best from others. So when we’re adding trainers and consultants to our team, we look for more than certificates and diplomas. We want them to have the spark that’ll get our clients brimming with bright ideas. Our trainers feel passionately about what they do, and we hope to share that passion and knowledge with you.
Jonathan Saipe
Founder and Search wizard
Back in the mid 90's, when words like 'browser' and 'web' meant something very different to most people, Jon was already a digital pioneer. Having worked at Publicis as Internet Development Director in the 90's, he launched FIFO Digital Media – a web design agency – in 1999. He formed Emarketeers less than a decade later.
Jon sits on the IAB Talent Council and runs training programmes for leading brands like The Guardian, IPA and Microsoft. When he's not sharing the secrets of Search or spending time with his young family, he can often be found performing with his band RGM at venues across London.
Favourite technology »MIDI and iPhone maps (my sense of direction is not good!)
Tracey Stern
Marketing Director
MORE TH>N, Microsoft and H&M are just three of the big-name brands who’ve benefited from Tracey’s vast media planning and buying experience. With a wealth of new business and marketing knowledge, she’s now helping Emarketeers to expand and forging new partnerships.
Speaking of forges, it’s Tracey’s dream to live not too far from one – or at the very least, on a farm in the country. It’ll give her and her horse the open space North London denies them.
Earliest use of social media »Friend's Reunited
Kathryn Corrick
Social Media Guru
A decade of digital media experience has seen Kathryn make important contributions to the likes of McCann Erickson, the London Development Agency, handbag.com and New Media Age. As well as being an independent digital media consultant, Kathryn’s a visiting lecturer at the University of Westminster, and a member of Women in Journalism.
She’s also an Affiliate Professional of the Chartered Institute of Marketing – and was once the online manager for New Statesman magazine.
Website she can’t live without »Traintimes.org.uk
Hugh Gage
Web Analytics King-Pin
Hugh is a highly experienced accredited web analytics and usability specialist with a background spanning web analytics, online advertising communications and strategy development. He spent three years working at Logan Tod & Co. in London as a senior analyst and consultant, prior to that he was Head of Online Planning and Buying at Manning Gottlieb OMD where he helped set up, grow and run the online media planning and buying department.
Favourite piece of technology »Truphone and Google Maps
Lynda Elliott
IA / Usability Maven
Lynda has nearly a decade's worth of experience in digital media. Drawing from a wealth of knowledge, ranging from UCD and HCI, through to cognitive and environmental psychology theory, she is able to translate complex concepts into every day language.
She is a passionate advocate of usability and her approach is interactive and hands on. Lynda is a member of the Information Architecture Institute and holds an honours degree in Information Design.
Latest Facebook status »Documentary on Sid Vicious and takeaway pizza - joy!
Rupert Hughes
SEO Trainer and Consultant Extraordinaire
Rupert built his first website in 1994 and has been working on the content, user experience and marketing of websites ever since. He spent 9 years shaping the search experience of Yell.com where honed his skills in search engine optimisation. When he isn't running SEO training courses for Emarketeers, he runs Firehorse Digital, an independent online marketing consultancy.
With a degree in English and Drama and a background in theatre, Rupert is a strong communicator who puts audience engagement at the heart of all he does. He lives in the Cotswolds with his young family and an ever growing menagerie of dogs, cats, chickens, ponies and the occasional sheep.
Clare O’Brien
Strategic Content Alchemist
Clare is a marketing and communications professional whose career has spanned several branches of the media. In addition to taking Emarketeers' content strategy training courses, she runs CDA, a content strategy and digital communications consultancy.
CDA helps its clients build a framework for content planning and measurement that can be used to ensure their communications and services can be easily found and used and which delivers robust budget controls.
Anne Caborn
Content Strategy Artiste
Anne Caborn is co-founder of CDA, content strategy and digital communications consultancy and jointly runs Emarketeers' content strategy training course.
Originally a journalist, she worked for a range of national titles and first started working in digital media in its infancy, creating content for in-bank information kiosks. She was content lead for several websites, including viewer communities created by Granada Television. She's a visiting lecturer in communication at Brighton and Sussex Medical School.
Sherree Westell
Legal Expert
Sherree is a senior consultant at Woodroffes, specialising in IT and digital media and with extensive experience of negotiating and concluding all types of technology contracts and advising on a wide range of digital media issues. Sherree is also a legal expert in online and digital media activities such as e-mail marketing campaigns, website development and online sales.
Mel Norman
Digital Sales Goddess
From her teen years selling books trailer to trailer in the Smoky Mountains, to pitching feature films in her 20's, sales has always been part of Mel's life. For the last 5 years, she has provided customer-based sales training and consulting with clients including BBC, Robert Half Recruitment, PACT and over 50 other leading companies.
Mel's other passion is new media: looking at new platforms and technology and how companies can use them to increase their business. In 2007 Mel won a category at MIPTV for a multi-platform web and mobile project.
Out of work hours she likes going on picnics and is writing a book for children.
Matt Alder
Digital Marketing and Recruitment Evangelist
Matt Alder is the founder of strategic consultancy MetaShift and has spent the last twelve years working in the online space. He became involved in online recruitment eleven years ago, spending seven years as Head of Interactive Media with TMP Worldwide followed by four years as Head of Digital at Penna Barkers.
During this time Matt worked on digital recruitment and brand strategy for numerous clients across both the private and public sectors helping pioneer the use of tracking tools for digital recruitment marketing.
Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He has written and spoken extensively on the future of recruitment and is a highly respected blogger with an international audience. Matt is also an enthusiastic social media experimenter and a regular commentator on all aspects of the emerging field of "social recruiting". He recently became the first person outside of North America to be named by John Sumser and Recruitingblogs.com as one of their global top 100 recruitment and HR influencers.
Steffan Aquarone
Online Video Strategist
If you want an understanding of the key aspects of online video and how it fits into your digital strategy, Steffan Aquarone is the man to know.
At just 20 years of age Steffan was a founding director of award-winning film production and post-production company Fullrange, working with clients including Land Rover, Vodafone and American Express. Since then he has set up several other businesses in the creative industries.
Steffan speaks regularly to audiences about film and media and uses his deep understanding of online video to engage and educate.
Andrew Lloyd Gordon
Digital Marketing Veteran
Andrew has been working in the digital marketing industry for over 13 years. With a background in sales and marketing and qualifications in psychology and business, Andrew is fascinated by all things web.
Since the heady days of the dot com era, he has gained a wealth of experience managing integrated digital marketing campaigns and ecommerce projects for a variety of clients, from sole traders through to large corporates. He has also had first hand-experience managing various successful online businesses.
Andrew is a highly experienced presenter, coach and trainer, advising on topics including email marketing, usability and social media strategies for many commercial and not-for-profit organisations, helping them to get the most out their digital marketing activities.
Rik Pipe
All round digital dude
Rik started his career as a copywriter. Having won a series of awards, he went on to become Creative Director at a string of agencies working on a wide range of clients, above and below-the-line.
In 2000, he moved into his first digital agency and has since embraced the sophisticated world that is integrated digital marketing.
Rik is a seasoned presenter and trainer having worked with the likes of the IDM and now Emarketeers.
Remco Van Der Beek
Web Metrics Maestro
Remco is an experienced online marketeer with more than 10 years experience in traffic generation strategies and web analytics. His mission in life is to help marketers to understand and improve the conversion of their online efforts.
Remco was a senior consultant at Nedstat, Europe's leading web analytics vendor. Currently Remco works at France Telecom in Brussels and he runs his own consultancy business with a primary focus on web analytics.
On the rare occasions he is not working, you may find Remco on a volleyball court or in the kitchen.
Alex Marks
Digital Champion
Alex has over 15 years agency and client-side experience across a broad range of clients and sectors, including: retail, telecommunications, broadcast and tourism. He has worked internationally for eBay, helping to set up their advertising business, and at Microsoft where he was responsible for the UK marketing of their advertising division.
Prior to this Alex worked at digital media agency i-level, where he was Marketing and New Business Director.
Alex is also a regular commentator, writer and conference speaker on digital marketing issues and a blogger for The Marketing Society.
His interests include music, running and boxing, all of which he regularly still indulges despite his recent realisation that he might be getting a bit old for all this!
Jeremy Rosenberg
Mobile Apps Maestro
Having worked at KPMG for 9 years, where he headed up the marketing, brand management and internal communications teams, Jeremy left to set up a mobile, marketing and communications consultancy. Combining his passions for creativity and technology, his consultancy focuses on providing businesses with down-to-earth, strategically-based advice and development expertise in mobile apps.
Prior to KPMG, he cut his teeth on a number of major advertising and branding campaigns, working with a wide range of clients including the BBC, Boots, Ford, Kellogg, KFC, Merrill Lynch and a number of Unilever companies across Europe.
When not working, he spends his time attending RSA lectures, photographing friends’ weddings and defending his decision to develop mobile business apps rather than games apps to his three children.
Jon Worth
Social Media Supremo
Having been taught to program in a garden shed by his grandfather, he then build his first website within months of getting an internet connection, the start of a journey that has taken him to become an active blogger about EU politics, and the organiser of the Atheist Bus Campaign - one of the most successful and controversial social media driven fundraising campaigns ever run in the UK.
His training experience comes from working for National School of Government, the training branch of the UK civil service.
When he's not running training courses, you'll find him blogging, tweeting and plotting a future campaign on Facebook. And if he's not online he's probably on long and complicated train journey to the far end of Europe, single handedly trying to demonstrate that working internationally can be done in a sustainable way.
Rachel Davies
Agile Aficionado
Rachel Davies is a highly experienced Agile consultant, author of the Agile Coaching book and a regular speaker at industry conferences around the world.
With over 20 years experience in software development, as well as expertise in a range of Agile approaches including Scrum and XP, she is perfectly positioned to help teams to succeed with Agile.
Since 2003, Rachel has supported over 50 Agile transitions working with many well-known companies including BBC, Financial Force, Egg, Nokia Music and uSwitch.
Rachel has a demonstrated track record of strong management and leadership skills. She has also served the Agile community as director of Agile Alliance.
In her spare time, Rachel likes to go rambling, practice yoga, and takes photographs of trees!
Greig Holbrook
International Search Guru
Greig has worked in Multilingual SEO and International PPC since 2001, when he was first Director of the International Web Unit at the University of Brighton.
Greig is now Managing Director of OBAN Multilingual which has pioneered multilingual SEO and International PPC, and now has 29 offices worldwide. In addition to International PPC and SEO, Greig is also highly specialised in Global Social Media and Cultural MVT (multivariate testing)
Greig gives numerous talks, presentations and training sessions for organisations such as Eye For Travel, Ad-Tech and the Online Marketing Show and also a great number of in-house sessions for multinational companies.
In his spare time, Greig likes to hit the beaches of Brighton (where he lives), Lisbon and Valencia when he has a spare moment. Despite plenty of warnings from friends and colleagues alike he's currently learning Kite Surfing and hopes to survive to tell the tales.
