The team
The secret of our digital marketing training? It’s our people. They don’t just know their stuff – they know how to get the best from others. So when we’re adding trainers and consultants to our team, we look for more than certificates and diplomas. We want them to have the spark that’ll get our clients brimming with bright ideas. Our trainers feel passionately about what they do, and we hope to share that passion and knowledge with you.
Jonathan Saipe
Founder and Search wizard
Back in the mid 90's, when words like 'browser' and 'web' meant something very different to most people, Jon was already a digital pioneer. Having worked at Publicis as Internet Development Director in the 90's, he launched FIFO Digital Media – a web design agency – in 1999. He formed Emarketeers less than a decade later.
Jon sits on the IAB Talent Council and runs training programmes for leading brands like The Guardian, IPA and Microsoft. When he's not sharing the secrets of Search or spending time with his young family, he can often be found performing with his band RGM at venues across London.
Favourite technology »MIDI and iPhone maps (my sense of direction is not good!)
Tracy Stern
Marketing Director
MORE TH>N, Microsoft and H&M are just three of the big-name brands who’ve benefited from Tracey’s vast media planning and buying experience. With a wealth of new business and marketing knowledge, she’s now helping Emarketeers to expand and forging new partnerships.
Speaking of forges, it’s Tracey’s dream to live not too far from one – or at the very least, on a farm in the country. It’ll give her and her horse the open space North London denies them.
Earliest use of social media »Friend's Reunited
Kathryn Corrick
Social Media Guru
A decade of digital media experience has seen Kathryn make important contributions to the likes of McCann Erickson, the London Development Agency, handbag.com and New Media Age. As well as being an independent digital media consultant, Kathryn’s a visiting lecturer at the University of Westminster, and a member of Women in Journalism.
She’s also an Affiliate Professional of the Chartered Institute of Marketing – and was once the online manager for New Statesman magazine.
Website she can’t live without »Traintimes.org.uk
Hugh Gage
Web Analytics King-Pin
Hugh is a highly experienced accredited web analytics and usability specialist with a background spanning web analytics, online advertising communications and strategy development. He spent three years working at Logan Tod & Co. in London as a senior analyst and consultant, prior to that he was Head of Online Planning and Buying at Manning Gottlieb OMD where he helped set up, grow and run the online media planning and buying department.
Favourite piece of technology »Truphone and Google Maps
Lynda Elliott
IA / Usability Maven
Lynda has nearly a decade's worth of experience in digital media. Drawing from a wealth of knowledge, ranging from UCD and HCI, through to cognitive and environmental psychology theory, she is able to translate complex concepts into every day language.
She is a passionate advocate of usability and her approach is interactive and hands on. Lynda is a member of the Information Architecture Institute and holds an honours degree in Information Design.
Latest Facebook status »Documentary on Sid Vicious and takeaway pizza - joy!
Rupert Hughes
SEO Trainer and Consultant Extraordinaire
Rupert built his first website in 1994 and has been working on the content, user experience and marketing of websites ever since. He spent 9 years shaping the search experience of Yell.com where honed his skills in search engine optimisation. When he isn't running SEO training courses for Emarketeers, he runs Firehorse Digital, an independent online marketing consultancy.
With a degree in English and Drama and a background in theatre, Rupert is a strong communicator who puts audience engagement at the heart of all he does. He lives in the Cotswolds with his young family and an ever growing menagerie of dogs, cats, chickens, ponies and the occasional sheep.
Clare O’Brien
Strategic Content Alchemist
Clare is a marketing and communications professional whose career has spanned several branches of the media. In addition to taking Emarketeers' content strategy training courses, she runs CDA, a content strategy and digital communications consultancy.
CDA helps its clients build a framework for content planning and measurement that can be used to ensure their communications and services can be easily found and used and which delivers robust budget controls.
Anne Caborn
Content Strategy Artiste
Anne Caborn is co-founder of CDA, content strategy and digital communications consultancy and jointly runs Emarketeers' content strategy training course.
Originally a journalist, she worked for a range of national titles and first started working in digital media in its infancy, creating content for in-bank information kiosks. She was content lead for several websites, including viewer communities created by Granada Television. She's a visiting lecturer in communication at Brighton and Sussex Medical School.
Sharon Jaffe
All-round Digital Champion
Sharon has worked for the last 13 years in the area of digital media sales and marketing across multiple industries including travel, FMCG, entertainment, consumer electronics and telecommunications. She is a highly experienced trainer having supplied digital marketing training and consulting to companies including Microsoft, Conde Nast, and VISA. She has recently become a mum for the first time and is trying to get as much sleep as possible!
Sherree Westell
Legal Expert
Sherree is a senior consultant at Woodroffes, specialising in IT and digital media and with extensive experience of negotiating and concluding all types of technology contracts and advising on a wide range of digital media issues. Sherree is also a legal expert in online and digital media activities such as e-mail marketing campaigns, website development and online sales.
Mel Norman
Digital Sales Goddess
From her teen years selling books trailer to trailer in the Smoky Mountains, to pitching feature films in her 20's, sales has always been part of Mel's life. For the last 5 years, she has provided customer-based sales training and consulting with clients including BBC, Robert Half Recruitment, PACT and over 50 other leading companies.
Mel's other passion is new media: looking at new platforms and technology and how companies can use them to increase their business. In 2007 Mel won a category at MIPTV for a multi-platform web and mobile project.
Out of work hours she likes going on picnics and is writing a book for children.
Matt Alder
Digital Recruitment Evangelist
Matt Alder is the founder of strategic consultancy MetaShift and has spent the last twelve years working in the online space. He became involved in online recruitment eleven years ago, spending seven years as Head of Interactive Media with TMP Worldwide followed by four years as Head of Digital at Penna Barkers.
During this time Matt worked on digital recruitment and brand strategy for numerous clients across both the private and public sectors helping pioneer the use of tracking tools for digital recruitment marketing.
Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He has written and spoken extensively on the future of recruitment and is a highly respected blogger with an international audience. Matt is also an enthusiastic social media experimenter and a regular commentator on all aspects of the emerging field of "social recruiting". He recently became the first person outside of North America to be named by John Sumser and Recruitingblogs.com as one of their global top 100 recruitment and HR influencers.
He also happens to run Emarketeers' Social Recruitment training course!
Rik Pipe
All round digital dude
Rik started his career as a copywriter. Having won a series of awards, he went on to become Creative Director at a string of agencies working on a wide range of clients, above and below-the-line.
In 2000, he moved into his first digital agency and has since embraced the sophisticated world that is integrated digital marketing.
Rik is a seasoned presenter and trainer having worked with the likes of the IDM and now Emarkeers.
