E-Insight blog
Microsoft Launches Bing TV Ads in the UK
I was “privileged” to watch Bing’s UK ad last night on TV.
The proposition of reducing information overload is clear enough. So 8 out of 10 for clarity there.
It’s the creative execution that I’m just not sure about. The aim of the ad is no doubt to irritate viewers with its schizophrenic and fast paced exchange of dialogue and scenes, mirroring the experience searchers experience when using Google. Whilst the editing works for me, does it persuade me to us Bing? Most likely not.
Judge for yourself…
Web Developer’s SEO Cheat Sheet
All credit to the guys at SEOMoz for creating the SEO web developer’s cheat sheet; a 2-page PDF document that reminds developers of the all-important detail for search engine optimisation campaigns. Check it out…
Unleash The Power of Google Alerts
Google Alerts is often recommended by SEO agencies and online PR professionals who spend their lives tracking online activity. However the power of Google Alerts is often underestimated and hence under-used. I have put together 7 ways to unleash the true power of Google Alerts with particular reference to SEO activity.
Good user experience (UX) isn’t just for your website
When it comes to UX, companies’ internal systems (such as customer service or product management software) are often ignored, but a little investment here can reap big rewards elsewhere.
Using Web Analytics To Improve UX and Revenue
Jim Sterne reports on the The Feedback Loop Gap where organisations have web analytics data but they rarely act on it.
8 Words For UX Professionals To Live By
“Don’t Make Me Think” and “First, Do No Harm”. Read Rupert Hughes’ view on the phrases that encapsulate what user experience (UX) is all about…
Samsung Turbo 3000 Multitask. Wow It Rocks!!
Yes ok this video clip is 3 years old but it still makes me laugh.
Google Analytics: More Enterprise Level Upgrades
Yesterday Google announced the roll-out of more enterprise-level features within Google Analytics. For a free web analytics service which has already surpassed itself and the competition, these new features make Google Analytics all the more compelling.
