E-Insight Digital Marketing Blog

Google Removes Author Photos & Circle Counts. Does This Herald The End Of Google+?

27 June 2014, Jonathan Saipe

YeGoogle Plus logosterday, John Mueller, trends analyst at Google, announced that in the coming days, Google will be removing author photos and circle counts from search results. Does this herald the end of Google+ as we know it?

3 Social Media Lessons To Learn From The World Cup

24 June 2014, Tracey Stern

World Cup logo

Despite the poor performance on the pitch, this is apparently the most socially-engaged sporting event in all of history, according to Adobe Digital Index projections, ahead of the last Olympics and the most recent Superbowl. But are there lessons we can learn as businesses from all of this?

6 Modern SEO Concepts Copywriters Should Action

10 June 2014, Jonathan Saipe

Redefining SEO copywritingOver the past 10 years, SEO copywriting has evolved hugely, with old school techniques replaced by newer customer-focussed ones.

Take a look at 6 modern SEO concepts will impact your content planning and copywriting.

2014 Internet Trends – Latest Statistics & Insights

29 May 2014, Jonathan Saipe

Internet Trends Report 2014

Take a look at the latest and very much anticipated 2014 Internet Trends Report from Mary Meeker, partner at Kleiner Perkins.

It’s a must-read report, full of critical data and insights, that gives anyone in the tech or digital marketing industry a heads up.

Why And How To Upgrade To Universal Analytics

16 May 2014, Remco Van Der Beek

Universal Analytics

Learn why and how to implement Universal Analytics, the next version of Google Analytics tracking code, which offers powerful new functionality and reporting.

5 Ideas To Kick Start Your Mobile Content Strategy

9 May 2014, Anne Caborn

Mobile content strategy

If you’re developing digital content for your organisation, you will need to consider your content strategy over a growing range of platforms and mobile devices. Take a look at 5 key concepts to help further develop your mobile content strategy.

How To Improve Your Page Speed For Better UX and SEO

6 May 2014, Jonathan Saipe

Cheetah

We expect web pages to load in the blink of an eye – be on a desktop or mobile device. From a publisher’s standpoint, this is crucial for good user experience and SEO.  To help you make your web pages load faster and more efficiently, take a look at this guide.

Tracking User Errors With Google Analytics Event Tracking

1 May 2014, Hugh Gage

Google Analytics new logoLearn how to use Google Analytics Event Tracking to monitor errors on your website and subsequently improve online conversions and overall user experience.

Nike’s “Winner Stays” Video – Content Or Advertising?

30 April 2014, Tracey Stern

Nike Winner Stays ad

Is Nike’s superb “Winner Stays” World Cup video, content or advertising? Tracey Stern, partner of Emarketeers discusses.

DMA Research: Facebook Most ‘Marketing Friendly’ Platform

23 April 2014, Jonathan Saipe

According to the DMA’s latest research, Facebook has emerged as the preferred social media channel for campaign planning and post-campaign analysis. Overall, LinkedIn and Twitter ranked in 2nd and 3rd places respectively, with YouTube and Google+ in 4th and 5th places.