7 June 2013, Tracey Stern
28 May 2013, Jonathan Saipe
Today I received an email from Chain Reaction – a cycling etailer from whom I have purchased in the past – that instantly grabbed my attention. I haven’t shopped with them for a while, and as a subscriber, I was instantly impressed with their strategy and campaign.
They used 5 re-engagement techniques that I thought I’d share with you as a great case study of subscriber re-engagement.
4 April 2013, Tracey Stern
With an ever growing list of scandals from brand ambassadors including Tiger Woods, Lance Armstrong and most recently Oscar Pistorius, does brand sponsorship need to be re-evaluated?
18 March 2013, Jonathan Saipe
With Google’s recent blog announcement that Google Reader will be retired on 1 July 2013, online conversations reached fever pitch last week with Google Reader trending on Twitter and searches for alternatives to Google Reader breaking out in search over the last 7 days.
5 March 2013, Jonathan Saipe
Having run dozens of PPC and AdWords courses, I thought I’d share some of the most common recurring issues I encounter with client campaigns. Such issues have the potential to reduce performance and inhibit ROI. I’ve short-listed the 10 most common AdWords mistakes in order of how frequently they occur.
8 February 2013, Jonathan Saipe
Yesterday saw the first in a series of digital marketing events planned this year by Emarketeers, entitled ”Using Predatory Thinking To Outsmart The Competition”. The slide deck can be viewed here.
10 January 2013, Jonathan Saipe
If you’re serving web content or web pages to different countries, it’s critical to get your local SEO right. As the mantra goes – Think Global Act Local.
Aside from local SEO issues, having similar content on multiple pages targeting different users around the world, might be considered duplicate content. So, to avoid any simlar content issues and to address local SEO best practices, it’s important to follow Google’s guidelines.
2 January 2013, Tim Watson
When companies approach me with deliverability issues I often find they are looking in the wrong place for the cause of inbox placement issues. Typically the conversation begins with my client’s perceived need to get an audit of their sending infrastructure, email HTML and content.
21 December 2012, Gwyneth March
I have just spent 15 minutes trying to navigate the website of CrossCountry Rail to add to the hideous experience trying to find a phone number for British Gas to come and service my boiler. Both lost my business due to a failure to engage me with their digital content which suggests content marketing strategies are either not in place or are poor.