E-Insight Digital Marketing Blog

9 Excellent Free Market Research Tools

15 January 2015, Jonathan Saipe

Google Consumer Barometer
There are now a plethora of online market research tools, many of which are free, or offer free and paid-for access. Whilst this isn’t an exhaustive list, we’ve suggested 9 great tools that publish market data, insight and intelligence – ideal if you’re a researcher, planner or marketer.

SEO Factors 2014 – Big Focus On Rich Content & User Signals

18 December 2014, Jonathan Saipe

SEO ranking factors 2014

This year was another momentous year in the world of SEO. Yet again, Google has been widening the goal posts, putting even more focus on content creation strategies, earned linking factors and user signals. See Searchmetrics’ 2014 ranking factors infographic for deeper insight into SEO strategies that have made the biggest impact.

Tracking Custom Facebook Tab Pages With Universal Analytics

18 December 2014, Remco Van Der Beek

Coca Cola Facebook page
Learn how to implement Universal Analytics tracking code when creating custom Facebook Tab pages. Insight from Emarketeers’ web analyst, Remco Van Der Beek

Click & Collect – Untapped Convenience In A Bricks & Mortar World

5 December 2014, Anthony Gale

Amazon locker

With “click and collect” achieving top marks in customer satisfaction surveys, will it become the default fulfillment method when shopping online? Anthony Gale, founder of Shop Rocket offers his thoughts.

Social Media Is Killing More Than Just Speech

25 November 2014, Jonathan Saipe

negative effects of social media and communicationWith Social Media increasingly dominating our personal and working lives, what effect is it having on our concentration, education and relationships?

Christmas Ads – UK Retailers Battle It Out

24 November 2014, Tracey Stern

Monty The Penguin

I am pretty sure that had the Ten Commandments been updated for our modern era, they would have included a mandate for all clients who advertise, to make the best and most emotionally driven Christmas TV ad possible. Read Tracey Stern’s critique of this year’s Christmas Ads from the UK’s top retailers.

The Four M’s of Crowdfunding Success

20 November 2014, Jonah Halper

Crowdfunding

Jonah Halper, founder of Altruicity highlights the strategic components successful crowdfunding campaigns have in common.

Social Platform Cheat Sheet & Quick Guide

19 November 2014, Jonathan Saipe

Learn about the target audiences, content types, advertising opportunities and strategic benefits of the key social media platforms.

6 Considerations To Transform And Integrate Your Marketing

11 November 2014, Simon Francis

rabbit in the headlights

Simon Francis, discusses how to navigate the integrated marketing minefield, and whether you should be reviewing your internal and external marketing ecosystem.

Your Customers Are Mobile Ready, But Are You?

4 November 2014, Anne Caborn

Responsive design

Anne Caborn, digital content strategist at Emarketeers offers some top tips for assessing you and your team’s mobile savviness.