Advanced SEO Training Course
| Public course date | Location | Price * | |
|---|---|---|---|
| 15 June 2010 | Covent Garden, London | £495.00 | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
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Emarketeers' advanced SEO training course is aimed at delegates who want to gain a better understanding of the more advanced technical aspects of search engine optimisation. It is therefore perfectly suited to developers, web producers or IT professionals who are looking to extend the depth of their SEO knowledge.
The course will be run by Jonathan Saipe, founder of Emarketeers and SEO specialist. Jonathan has over 14 years experience working in the digital marketing sector and has facilitated SEO training courses at many levels to hundreds of companies and delegates across the UK.
Course Programme
Index inclusion factors
- Using Google and Bing webmaster tools
- Creating and submitting XML sitemaps
- Advanced Google operators
- Migrating websites to existing and new domains
- URL formats: session variables and query strings
- Addressing duplicate content
- Domain canonicalisation issues
On-page optimisation factors
- Optimising page coding, markup and copy
- Using metadata effectively
- AJAX and SEO: can they work together?
- Coding factors that can cause problems
- Optimising video content for search engines
Link buiding
- Google PageRank algorithm defined
- Link building methods and technology issues
Optimising information architecture for SEO
- Controlling Google PageRank throughout a website
- Category and section architecture
- Domain architecture for global websites
- Site-wide internal linking techniques
Choosing an SEO friendly content management system (CMS)
Benefits
Following this training course, you will understand how to:
- Create more effective SEO friendly information architecture
- Migrate websites with best practice SEO in mind
- Choose an SEO-friendly CMS (content management system)
- Deploy techniques to control the flow of PageRank within a website
- Create and submit XML sitemaps to Google, Bing and Yahoo!
- Consider best SEO practice for global websites
- Assess factors that affect index inclusion
- Review on-page optimisation techniques that affect search rank
Audience
This SEO training course targets attendees who are more technically minded. Most delegates will have experience developing websites and will have some knowledge of SEO. In order to assess whether this is the right course for you, we recommend that you take a look at our "standard" SEO Training Course to ensure that you are comfortable with the essential SEO skills before moving onto the more advanced techniques. If you are unsure which course to choose feel free to call us on 0845 680 1235.
