E-Insight Digital Marketing Blog
13 Top Innovations From CES 2016
13 January 2016, Lillie Miller
The Consumer Electronics Show (CES) 2016 unveiled some innovative, entertaining and unique digital products last week. We have curated a list of what we believe to be the highlights of the show. Don’t forget to let us know your thoughts!
The Top 25 Must-Have IoT Products
30 November 2015, Lillie Miller
Internet of Things (IoT) is all about turning everyday objects into Internet-based, data collection gadgets. The variety of IoT gadgets ranges from nappies and kid trackers to water bottles and fire alarms. To help you navigate this ever growing revolution, we’ve compiled our ultimate list of Internet of Things gadgets and gizmos.
The 5 Best Christmas Campaigns Of 2015
25 November 2015, Tracey Stern
With UK retailers’ Christmas campaigns vying for public attention, Tracey Stern shares her views on who’s in and who’s out.
5 Simple AdWords Time-Saving Tips
24 November 2015, Jonathan Saipe
It is generally accepted that time and resource, or a combination of the two, are some of the biggest barriers to improving AdWords campaign performance. Learn 5 tips and techniques to help you save time and increase efficiency when managing AdWords activity.
How To Turn Your Brand Into A Knowledge Centre
13 November 2015, Jonathan Saipe
Digital Marketing specialist, Simon Swan gives his insight on how brands can leverage the power of knowledge centres.
5 Content Measures And How To Make Them Work Harder
28 October 2015, Anne Caborn
Increasingly my workshops with content strategists and clients focus not only on what we measure, but why… and how? While Google Analytics and commercially available social listening tools may provide the backbone, it’s worth spending time developing more bespoke hard and soft measures and making them work harder.
Email Marketing Data – Can You Trust It?
13 October 2015, Tim Watson
Tim Watson explains why you can’t always draw immediate conclusions from the data you receive in email marketing A/B tests.
UK Audiences Prefer Mobiles For Internet Access
21 July 2015, Jonathan Saipe
In the UK, ComScore reported on how UK audiences are using mobiles, desktops or combinations of the two. They revealed that mobile devices account for 56% of the time spent on the Internet. And whilst over 72% of the 47 million large UK digital audience accesses the Internet via more than one device, only 23% exclusively use desktops, versus 5% on mobiles.