LinkedIn Advertising Training Course

Supercharge your LinkedIn ads performance

Course Details & Enrolment

Course Details
We deliver in-company training for businesses and organisations.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

Benefits

Following this training course, you will understand:

The framework and processes to successfully plan your LinkedIn campaigns
How to use LinkedIn ads to achieve your organisation's commercial goals
Messaging and content strategies that cut through the noise
Step-by-step how to set up and optimise LinkedIn paid campaigns
Campaign optimisation best practices to maximise performance
How to set up your LinkedIn Insight Tag, Conversions and Audiences
How to measure campaign performance using LinkedIn's Campaign Manager
How to tag campaigns for measurement and attribution in Google Analytics 4

All attendees receive an attendance certificate and digital copies of course material

Course Overview

LinkedIn is a phenomenon. Now owned by Microsoft, it has 930 million active users with over 60 million companies listed on LinkedIn. Where else can you raise your business profile, build brand awareness, market your content or services, and connect to business decision makers?

Unfortunately, however, standing out on LinkedIn is a challenge. How do you cut through the noise and get noticed? And how do you use LinkedIn to grow your business or reach your commercial goals.

Emarketeers' LinkedIn Advertising training course is for anyone looking optimise their paid content or ads on LinkedIn.

Attend the course and you’ll learn how to make the right strategic decisions about your paid campaigns. You will learn how to navigate LinkedIn's Campaign Manager, how to optimise all aspects of your campaigns, and how to set up advanced audience targeting, conversion tracking and campaign tracking.

To make the course more relevant, we can also use your own LinkedIn campaigns during the session to maximise your learning potential.

Course Programme

Latest Trends & Data

Latest LinkedIn trends and usage metrics
Audiences, countries, age segments and company data
How the platform fits into the Social Media ecosystem
Use cases for using LinkedIn to achieve your organisational goals

Planning Your LinkedIn Campaigns

Auditing your LinkedIn Page and post analytics to gain insight into followers, visitors and content types
Methods to audit your competitors, their posts and paid advertising
The framework to building LinkedIn goals and KPIs
Developing your ideal audience personas
Building your LinkedIn messaging strategy to push audiences through the funnel
Strategic considerations to optimising your LinkedIn content

The LinkedIn Advertising Platform

Why to avoid boosting posts
Choosing the right LinkedIn campaign objectives for optimum success
LinkedIn Ad Formats: which ones to choose and which ones work best
A step-by-step guide to creating LinkedIn campaigns in Campaign Manager
Building audiences and maximising your campaigns with retargeting
Advanced audience targeting tactics to improve your sales/lead generation performance
Controlling your costs, setting budgets and scheduling
How to optimise your LinkedIn creative assets
Best practices to maximise delivery and impressions
Key metrics to monitor, to ensure you're running optimally

Advanced Measurement & Attribution

Installing and managing your LinkedIn Insight Tag (directly on your website or via Google Tag Manager)
Setting up LinkedIn Conversions for more accurate attribution
Advanced Event-based conversion tracking
Using UTM parameters to track LinkedIn campaigns (and ensuring compatibility with Google Analytics 4)
Navigating LinkedIn's analytics for reporting
Measuring multi-channel attribution in Google Analytics 4

Audience

The LinkedIn Advertising training course attracts anyone looking to maximise their paid campaign performance on LinkedIn. Typical attendees will be in marketing, sales, communications or business development roles.

Trainer

Emarketeer's LinkedIn Advertising training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology.

Jonathan's hands-on experience running digital campaigns is second to none. He has worked extensively with a huge range of clients, providing expertise in social media strategy and advertising. He is a highly-experienced LinkedIn trainer, consultant, speaker and mentor.

What people say

Both the Meta and LinkedIn courses were very informative and gave us practical tips to take away and implement immediately. Look forward to engaging Emarketeers' services again in the future.

Sarah Frangos, Senior Marketing, Communications and Partnerships Officer
Pharmacist Support

If you need to immediately get a full understanding of how LinkedIn advertising operates and are ready to get your hands dirty in launching a campaign, this is the perfect course for you.

Kim Mason, Commercial Director
Market Measures

The linkedin advertising course was perfect for new users and as a refresher for experienced users. We will be using the course as the basis for our Linkedin strategy this year.

Alec Lawley, Digital Marketing Manager
WorkNest

This course gave fantastic insight into the workings of LinkedIn Advertising. It has given me lots of ideas on some paid campaigns we can run as a business.

Jacob Shutt, Digital Marketing Coordinator
NVS Group

The course presenter was very knowledgeable and friendly and was happy to answer all our questions so I found it really useful. One of the best digital courses I've done!

Justine Trueman, VP Marketing and Communication
iM Global Partner

The 'LinkedIn for Business' course was perfect for my needs, and the trainer was excellent.

Andrew Pike, Head of Intermediary Relationships
NS&I

I was hoping to come away from the LinkedIn for business course with enough ammunition to develop my own profile further and that of the wider company. I wasn't disappointed. Learning in a small group with knowledgeable trainers worked well for me, thank you.

Helen Morris, Marketing Manager
Fibercore

Brilliant course and very good trainer. There were only 3 of us so we were really lucky as we could set the pace, have a shorter lunch and go slightly earlier. He was an excellent trainer. I have seen him present before and he knows his stuff, makes it all really interesting and very relevant.

Niki Khoroushi, Marketing & E-commerce Manager
World Challenge

Excellent course content well delivered. Perfect if you're looking to up skill yourself or your team.

Sam Jones, Head of Digital
Worknest

This course exceeded expectations, I came away informed with all my questions answered and I was inspired to get going with my LinkedIn strategy right away!

Sinead Mitchard, Marketing Manager
Your Travel Group

Our trainer for the day was excellent in explaining not just the functionality but how to best to connect on a human level on LinkedIn as well as all the pitfalls to avoid. Very engaging and we got a huge amount from the day.

Mark Henson, Head of New Business
Active International

The trainer was a fantastic teacher. He provided simple frameworks which helped us think strategically and also provided actionable and practical advice that I am looking forward to passing on to the team. Would highly recommend!

Emilie Hall, Digital Marketing Manager
Mason Rose

I thought the course leader was very good, they listened to our needs and what we were looking for from the course and made it a very informative, enjoyable day.

Lucy Johnston, Marketing Manager
Close Brothers Property Finance

The LinkedIn course was great. Matt Alder is a great trainer and would recommend everyone take this course, as it will be very beneficial to you and your business.

Andrew Hedman, Sales Executive
Pvkits Direct

Very informative. Learnt a substantial amount - this will definitely help expand our business. Extremely grateful.

Timothy Street, Sales Team Leader
PVKits Direct

Great trainer, very insightful, lots of 'insider' information which was really informative. Highly recommended for beginners and intermediates.

Robert Talbot, Practice Manager
OGR Stock Denton

My eyes have been opened wide to the enormous benefits of using LinkedIn as a tool to promote our company with minimal cost. Thank you for a thoroughly productive and most enjoyable days training.

Nikki Crimes, Marketing Manager
IGF Invoice Finance

Excellent course, fabulous venue, knowledgeable and great trainer. All round a great day!

Charlie Jessey, Marketing & Subscriptions Support
Solid Solutions

The course provides a really thorough understanding of how LinkedIn can best work for you and your company/organisation. Recommended!

Claire Reynolds, Marketing Manager
15Hatfields

Very useful course - will help us to use LinkedIn for more brand awareness and promotional activities.

Cherilyn Dawson, Marketing & Comms Exec
Euler Hermes

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