Google Analytics 4 (GA4) Training Course

Master Google Analytics 4 configuration and data insight

Course Details & Enrolment

Course Details
We deliver in-company training for businesses and organisations.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials & certification

Benefits

Following this GA4 course, you will understand:

How to set up and configure a new GA4 property from scratch (if required)
The key concepts underpinning GA4 and the meaning behind the metrics
The importance of Consent Mode v2 and how it impacts GA4 and Google Ads
How to navigate the GA4 reporting interface and interpret reporting data
How to set up, test and debug GA4 Events and Key Events to ensure you are collecting data correctly
How to build Audiences and Segments to deepen your reporting
Best practices when integrating GA4 and Google Ads (optional)
How to add additional reports and modify GA4's navigation via Collections
How to create Explorations to deepen your data reporting and insights

All attendees receive an attendance certificate, digital copies of course material and post course support online.

Course Overview

With over 14 million websites using Google Analytics, and a market share of 43%, GA4 is still the go-to platform for data analytics.

GA4 is a complete rebuild from its predecessor.. Not only does it look different, it also has some fundamental differences under the bonnet. Among other things, it's better built for a cookieless future by communicating with visitors' cookie consent choices; it can integrate multiple websites and/or apps into a single customer journey view; it offers more advanced analysis in reports; and out-of-the-box it offers enhanced measurement.

However, despite GA4’s advanced features, it still requires a deeper understanding of its mechanics and data structure in order to maximise the quality of data reporting.

This GA4 course will take you through the process of configuring and using the tool to gain maximum benefit from it. You will learn how to use its out-of-the-box features, as well as ways to customise it for your own specific reporting needs.

You will finish the course with a very clear understanding of how GA4 works, and how to gain insight from the data presented.

Course Programme

Introduction To GA4

What’s new in GA4?
What's different about GA4?
How GA4 reports on users, sessions and engagement
A guided tour around the GA4 interface and key changes and enhancements
How GA4 is built for a privacy-focussed cookieless future
Understanding Google Consent Mode v2 and how to test to see if you are compliant

Setting Up A New GA4 property (optional)

Setting up a brand new GA4 Property from scratch
Adding Datastreams for your website or app(s)
Adding your Google Tag using the Global Site Tag or Google Tag Manager
Checking your GA4 Property is receiving data; real-time reports; the GA4 debug view

Basic GA4 Configuration

Checking your enhanced measurement settings
Configuring filters, multiple domains, referral exclusions and session settings
Understanding your Reporting View options; choosing between modelled or observable data
Data settings including Google Signals, Ad Personalisation settings and Data Retention
Linking to other Google products, including Google Ads and Google Search Console
How to import user or campaign data from external sources

Advanced GA4 Configuration

Understanding user behaviour with Events
The 4 key types of GA4 Events and how they fit into your measurement strategy
Creating configuring your own Events either in GA4 or Google Tag Manager
How to robustly measure user actions across the funnel with Key Events
Debugging your Events and Key Events using Tag Assistant or GA4's debug view
Creating and configuring your own GA4 Audiences for better segmentation and Google Ads targeting

GA4 Reports

Understanding your users, marketing channels and content performance via Acquisition, Engagement and Monetisation reports
How to manipulate data with filters and comparisons
Interpreting data presented in standard reports and why data sometimes doesn't align across reports
Digging into demographics and technology via User reports
Improving multi-channel insights with GA4’s Advertising reports and attribution options

Customising Standard Reports & Creating Explorations

How to edit existing report metrics and dimensions
Understanding the GA4 Library and how to customise your GA4 experience
Using Collections to modify GA4's navigation options
Understanding how Explorations differ from standard reports
The different Explorations available and their use cases
Creating Free Form, Funnel & Path Exploration reports and more

Audience

The GA4 course is suitable for anyone with an interest in developing and future-proofing their understanding of Google Analytics.

Trainer

Emarketeer's Google Analytics 4 training course will be led by Jonathan Saipe, Founder of Emarketeers.

Jonathan has worked in digital for over 23 years. Prior to founding Emarketeers, he was head of digital at Publicis Technology. His hands-on experience in digital marketing and analytics is second to none. He has worked extensively with a huge range of clients, providing expertise across all key areas of digital marketing, and provides training, consulting and mentoring in Google Analytics and Google Tag Manager.

What people say

I could not recommend this course more! Jonathan presented it brilliantly and tailored the course for our organisation's needs.

Hugo Smith, Performance Analyst
HM Land Registry

Jonathan presented a well-paced, interesting explainer on GA4. I came away feeling confident that I could produce meaningful reports and explorations from GA4.

Sally Annett, Communications Manager, Faculty of Social Sciences
University of Leeds

This was a great course. Jonathan covered a lot of information in what felt like the right order, and then we spent a lot of time exploring the practical application of that information at our specific organisation.

Tasha Symons, Senior Content Designer
Defra

If you want to understand how to get the most out of Google Analytics this is a great course which covers a lot of ground. The trainer was very knowledgeable and flexible enough to respond to what we needed as an organisation

Bridget Middleton, Digital Comms Manager
General Dental Council

If you're struggling to find your way around GA4, I can't recommend Jonathan and this course highly enough. Super useful and tailored to meet your needs, it is pitched at the perfect level to help organisations get more from Google Analytics.

Rob Davies, Digital Product Manager
NFER

This was great training - the trainer really listened to our needs, and made sure we understood the overall context as well as how to use the platform in a day-to-day way. It's going to impact our ability to reach our diverse stakeholders and improve our user experience.

Chris Read, Business Support Officer
Community Justice Scotland

The GA4 course was delivered exceptionally well, keeping everyone engaged throughout the whole day.

Joe Jackson, Insight Manager
Brentford Football Club

This is an excellent course for anyone who wants to know how to get the info they need from GA4. The trainer made a daunting topic easy to understand, and was so good at relating what he was covering to the roles of attendees.

Eloise Scrivener, Internal Comms Manager
Motability Foundation

Jonathan led an invaluable training course for the team. It was well structured, perfectly paced, highly engaging and empowered the team to feel both confident and excited to use GA4 thanks to the practical-based sessions. Thank you.

Ronan Gay, Head of Digital
Black Tomato

We thought our analytics were good - after this course, we realised we had just scratched the surface of its potential. Such a wealth of knowledge obtained that we can immediately apply in our day to day operations.

Jamie Ryan, UX Designer
Sim Local

I would highly recommend this course to anyone wanting to get to grips with GA4. It was well structured and delivered brilliantly by Jonathan and I now feel confident in using GA4.

Owen Thomas, Digital Marketing Manager
Chartered Institute of Environmental Health

After being unsure about how GA4 work, I now feel confident in using it and now have the skills to share my new knowledge with my team.

Hannah Newbold, Senior Content Designer
Defra

Jonathan provided a comfortable space to learn GA4 from the beginning. He took us all through the main data extraction in a clear and logical way. He progressively built our knowledge through the day reinforcing information as we went.

Caroline Lumley, Senior Content Designer
Natural England

I highly recommend this course to anyone just starting out with GA4 or with some working knowledge. The training included some practical tasks using our own GA4 accounts or the Google demo account. The course was very enjoyable and Jonathan is a great presenter.

Clare Moran, Senior Website Manager
QA Higher Education

The Google Analytics 4 course was incredibly valuable and gave me the confidence to start using the platform effectively. The trainer was brilliant and went out of his way to help me with additional questions I had related to my business.

Michelle Stoodley, Marketing Director
1Rebel

This course was brilliant and very easy to follow. I heard a lot of fears/worries about the new GA4 platform and that has been taken away following the course Jonathan ran. I would really recommend doing this course yourself and I'm looking forward to booking more courses soon.

Kylie Petitt, Digital Engagement Lead
Dementia UK

Excellent content and presentation, kept the group fully engaged over what was a very full day of learning.

Michael Brailsford, Digital Team Leader
Leicestershire County Council

We had a day's in-house training on GA4. It was such a useful session and we all learnt a lot. Jonathan went at a pace suitable for all of us who had different levels of knowledge. We had some great discussions about the ways GA4 could work for our organisation. Overall. it was an insightful and very helpful day, I'd really recommend it.

Rosie Trousdell, Senior Digital Campaigns Adviser
Association of British Insurers

An invaluable course for any user of Google Analytics...whatever level you're at.

Owain Kimber, Content Designer

Really insightful training. The hands-on exercises helped in understanding some hard to grasp theoretical concepts. GA4 (and GTM) appeared to be more complicated than now I see them to be. Now we just have to get started with these tools and gain deeper practical understanding as we go

Dan Strugnell, Head of PPC
Bright Blue day

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