Facebook Advertising Training Course
Learn how to run successful ad campaigns using Facebook
|This course can also be delivered on-site at your office||In-house Enquiry|
|Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments||* All prices exclude VAT|
Following this training course, you will be able to:
- Understand how to strategically plan your Facebook campaigns
- Consider your Facebook ads campaign and brief an agency/developer
- Create, develop and manage successful Facebook ads
- Understand your Facebook advertising options and challenges
- Monitor and measure your Facebook campaign performance
All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.
Within the online advertising world, Facebook is dominating the dollars. Brands in the consumer and business to business space are increasingly using Facebook advertising to fulfil their commercial or brand marketing objectives.
The Emarketeers Facebook Advertising course takes a hands-on, practical approach, leading you through the stages in developing and implementing a Facebook ad campaign. The course also explains the strategic decisions you will need to take in order harness the full capability of the world's largest social network.
By the end of this course, you will have discovered how Facebook ads really work, typical response rates and the myriad of options available in order to excel at Facebook advertising.
Understand Facebook Advertising for Brands
- Creating campaign goals
- Where Facebook advertising works and doesn't
- Examples and who's using what
- How Facebook ads work and why they're different from Google ads
The Main Facebook Ad Types
- Facebook campaign types and marketing objectives
- Page post engagement ads
- Page like ads
- Offer claims ads
- Event Responses ads
- Clicks to website ads
- Targeting your ads
Facebook Premium Ads
- What ad options are available
- How to buy premium ads
Choosing Relevant Targeting and Audience Options
- Building custom audiences
- Demographic, behaviours and interests
- Special event targeting
Building Facebook Advertising Content
- Word limits and content guidelines
- Image shapes and sizes
- The grid explained
- What ad content performs well
Advertising Costs, Options and Management Tools
- CPC, CPM and Cost Per Action; what's allowed and where
- Pros and cons of different bid management options
- Management, measurement and reporting tools
Hints and Tips for Better Ads
- Most effective content types
- Content options
- A/B testing your ads
- Using Shout-outs and hashtags
The Facebook Advertising training course is aimed at marketers, social media professionals, digital strategists or business owners, with entry-level knowledge of Facebook advertising, and who are looking to run more effective ad campaigns.
Delegates are asked to bring a WiFi enabled laptop for exercises.
Annmarie Hanlon is a digital, content and strategic marketing specialist and trainer with over 20 years experience, focusing in particular on digital marketing and social media.
She is a keynote speaker on Digital Marketing for the Institute of Directors, a Digital Marketing tutor for Oxford College of Marketing and guest lecturer for University of Derby.
Read more about Annmarie Hanlon »
What people say
Excellent learning environment, really knowledgeable tutor and I left feeling inspired - thank you.
If you're looking for the confidence and knowledge that will allow you to run your own Facebook advertising campaign then this is the course for you!
Care International UK
Everything I learnt on the course will be put in practice within my job role. There is also a fab tutor who makes every topic easily understood with lots of time of questions, insightful chat and practical tasks.
The trainer was incredible, they explained everything in detail and didn't rush us and related everything back to our own socials.
JD Sports Fashion Plc
A thoroughly enjoyable and insightful course to the pros and cons of Facebook advertising with a clear run down of each step to set up your first AD - The perfect course for beginners.
JD Sports Fashion Plc
As almost a complete beginner to Facebook advertising, I found this course incredibly useful. Thank you Annmarie!
I found the Facebook Advertising course very useful. As someone who has run a few ad campaigns, it helped me understand the process a lot better and it helped me understand exactly what Facebook ads are capable of. I would be interested in the Advanced course.
This course was an excellent introduction to Facebook advertising. I came away feeling confident about targeting different audiences and had lots of ideas about new ways to target my company's audience.
This is a very good course to get you started on Facebook advertising; and even if you have been conducting some FB advertising, I would recommend this as you will learn something new!
Chrysalis Not For Profit
This was honestly one of the best, most beneficial courses I have ever been on. I've learnt so much and Annemarie was just fantastic. Can't recommend it enough.