E-Insight Digital Marketing Blog

Nike’s “Winner Stays” Video – Content Or Advertising?

30 April 2014, Tracey Stern

Nike Winner Stays ad

Is Nike’s superb “Winner Stays” World Cup video, content or advertising? Tracey Stern, partner of Emarketeers discusses.

DMA Research: Facebook Most ‘Marketing Friendly’ Platform

23 April 2014, Jonathan Saipe

According to the DMA’s latest research, Facebook has emerged as the preferred social media channel for campaign planning and post-campaign analysis. Overall, LinkedIn and Twitter ranked in 2nd and 3rd places respectively, with YouTube and Google+ in 4th and 5th places.

15 Ways To Increase Your Content Marketing Performance

11 April 2014, Jonathan Saipe

Content MarketingIn light of Google’s algorithm updates over the past few years, content marketing has become one of the most ubiquitously discussed strategies in digital.

Take a look at 15 tools and techniques that will have a positive impact on your content marketing performance.

10 Fascinating Charts From Google’s Ngram Viewer

10 April 2014, Jonathan Saipe

Ngram Viewer from Google

Take a look at 10 fascinating charts from Google Book’s Ngram Viewer – a tool from Google that analyses the yearly count of selected n-grams (letter combinations) or words and phrases found in over 5.2 million digitised books.

10 ‘Hidden’ Google Tools To Keep Marketers Ahead Of The Game

28 March 2014, Jonathan Saipe

10 hidden Google toolsTake a look at 10 phenomenally useful Google tools that you may have never seen before!

State of Digital Skills in the UK [Infographic]

14 March 2014, Jonathan Saipe

We are proud to announce the results of our iSkills survey which looked at the skills and capabilities of the digital marketing industry in the UK. This infographic neatly sums up our findings.

iSkills Survey 2014 – Download It Now

12 March 2014, Jonathan Saipe

Digital iSkills Survey 2014The first Emarketeers Digital iSkills Survey is published today, and was created in order to look at the skills and capabilities of the UK digital marketing industry. You can view or download a full copy of the report on the Emarketeers blog.

M-Commerce: Converting Browsers To Buyers On Mobile

28 February 2014, Jonathan Saipe

mobile commerceDuring this free lunchtime webinar, Steffane Aquarone reveals the very latest thinking around mobile apps and m-commerce, discussing the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.

15 IFTTT Recipes To Improve Your Productivity

11 February 2014, Jonathan Saipe

IFTTT logoTake a look at 15 IFTTT recipes to connect your digital channels, automate your activity and improve your productivity.

5 Critical Components Underpinning Your Digital Strategy

7 February 2014, Jonathan Saipe

Building a successful digital strategyAs businesses and organisations put increasing emphasis on the value of digital, the challenge is knowing how to develop a successful digital strategy. Take a look at 5 fundamental components underpinning your digital strategy.

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