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Search Engine Optimisation (SEO) Training Course

Improve your search rank and performance

Course date Location Price *  
£375.00 (24% off) Book Now
£495.00 £425.00 (until 7 Feb) Book Now
£495.00 £440.00 (until 26 Mar) Book Now
£375.00 (24% off) Book Now

Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

Emarketeers' SEO training course targets marketers and developers looking to improve their website ranking and visibility within organic search engine results pages. It is the perfect compliment to our pay-per-click marketing course.

Our certified SEO training course provides an in-depth explanation of factors contributing to success or failure in search engine optimisation including: keyphrase planning, campaign tracking, competitor benchmarking, on-page optimisation, link building and social media.

During the SEO course, we look at good and bad case studies of search campaigns as well as structured ways to run effective SEO campaigns and to choose whether or not to outsource SEO. Delegates will also have a chance to ask questions about their own SEO campaigns.

Both the London and Manchester courses are often over-subscribed, so book early!

Course Programme

Search Engine Marketing (SEM)

  • SEO versus paid-search: user behaviour and performance metrics
  • Risks of running SEO campaigns

SEO Campaign Planning

  • Introduction to the core search ranking factors
  • Keyphrase selection - techniques and tools
  • Psychology of user search behaviour and user journeys
  • Competitor benchmarking techniques and tools
  • The importance of web analytics and goal tracking

Search engine inclusion & coverage

  • Search engine bots and algorithms
  • Webmaster sitemaps
  • Google Places and Google Shopping
  • Top 5 positive and negative ranking factors
  • Dealing with migrating or relaunching websites

On-page optimisation

  • Optimising on-page content and metadata
  • Best practices in design and coding
  • Case studies of how NOT to build websites

Link building

  • Link popularity and Google PageRank principles
  • Link building techniques: the good, the bad and the ugly
  • Social Media and link building
  • Optimising your website architecture for link building

Running SEO Campaigns

  • Different structured approaches to running SEO campaigns
  • Final exercise: live SEO audit

The Future of Search

  • SEO trends to watch in 2012

SEO: In-house or Outsource?

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Benefits

Following this training course, you will understand how to:

  • Optimise your website search engine ranking and performance
  • Use online tools to carry out keyphrase and market research
  • Perform competitor benchmarking using tools and advanced search commands
  • Implement practices relating to search engine inclusion and exclusion
  • Implement best practice SEO web design, copywriting and site architecture
  • Create a comprehensive brief or checklist for your SEO agency or web design agency
  • Select the best approaches to running your SEO campaigns
  • Carry out effective link building and off-page optimisation
  • Choose between outsourcing your SEO versus keeping it in-house

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Audience

This course attracts delegates from a variety of backgrounds including marketing, IT, design and content delivery. Attendees often have some experience of search engine optimisation although this is not essential.

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Trainer

This course will be led by Jonathan Saipe, founder of Emarketeers. Jonathan has been involved in search marketing since the late 90's. He worked at Publicis, the global advertising agency as Internet Development Director, launching many digital marketing campaigns for blue chip clients. He later went on to co-found FIFO Digital Media, a boutique web design and development agency, which is now in its 11th year.

Jonathan's SEO knowledge runs very deep, having worked with a large range of B2B and B2C clients assisting them with their search strategies.

See more details about Jonathan Saipe »

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Testimonials

An excellent, well structured course, run with a personal and tailored approach catering to the individual delegates' needs. Worth every penny.

Annie Hewitt, Business Development Manager
Cunninghams Solicitors

A really useful course to build upon basic SEO skills. Very well delivered and definitely recommended.

Rob Ledger, Head of Online Communications
Chartered Society of Physiotherapy

SEO can seem a minefield of opinion and varying trends. This course gave me a platform and a definite action list of key areas I now know will have an absolute and measurable impact on my site. I cannot recommend this enough to marketeers, webmasters and designers.

Neil Whitehead, Social Media Executive
Impey Showers

This course has provided me with an excellent detailed knowledge of SEO. Along with a list of practical actions, I can now update our website with confidence that it will improve our rankings further.

Andy Storey,
Prendas Ciclismo

The SEO course was very informative and gave me many ideas to go away with and improve the exposure of my site on search engines.

Chris Evans, Ecommerce manager
Kooga rugby

The SEO course was fantastic, well paced and enjoyable. I already knew a fair bit about SEO before the course (self taught for 6 months) but there were plenty of angles and tactics discussed that I hadn't considered. I would definitely recommend the SEO course to anyone!

Ash Edwards, Head of IT and E-marketing
Franchise and Business Opportunities

I really enjoyed the SEO course I attended. I felt it was clearly presented, informative and interesting. I have a greater understanding of the subject of SEO and now, thanks to the course, have the tools to apply and manage it properly.

Cassandra Gonzalez-Garcia, Marketing Executive
The Recycling Factory

Emarketeers turn the dark arts of SEO into simple practical advice and strategy that you can start to use the moment you leave the training room. Would highly recommend.

Damien Wright, Marketing Officer
Loughborough College

I would strongly recommend this course. There are many areas of SEO that I was unaware of and have taken away numerous ideas.

Steve Oke, IT Systems Engineer
Coretek

I was very impressed with the whole day from the enthusiasm of the staff to the literature and afternoon sweets - highly reccomended!

Stephanie Abraham, Marketing Assistant
Commidea

For anyone looking for a detailed and straight to the point SEO course, this one day event is a must. From understanding how your competitors use long-term links to strategy planning, I found this course exceptionally informative and easy to digest, with practical ways to implement the changes yourself or understand the process to manage an SEO agency.

Philip German, Group Media Manager
Vital Services Group

A great course - very concise and interesting. Has backed up everything I work on and I've gained further knowledge and insight that I otherwise wouldn't have from my day-to-day working environment.

Hayley Palmer, Senior Account Executive
Brandwidth

I think the course was fantastic, a really enjoyable day with so much detail. Great that you could take away a booklet to refresh your memory.

Jenni Little, Web Developer
Vertical Group

The course was very well structured suited to both those from a marketing and a technical background. Highly recommended!!

Matt Sanders, Website Administrator
The Motion Online

I thought the SEO training was very informative and came away brimming with ideas about how I could put it all into practice.

Kirsti Prolingheuer, Marketing and Multimedia, RSA Events
The RSA

Great SEO course. I would strongly recommend it. Great trainer, great materials, great tips!

Javed Laher, Search Team Lead
Microsoft

Excellent SEO course covering all the essential topics in the right amount of detail. Will really help improve the site I work on.

Chris Howard, Web Editor
Natural History Museum

This course provides an excellent overview of the key aspects of SEO and gave me plenty of material to work with afterwards. The course content is excellent and the whole day is well organised.

Andrew Daley, Director
Edbury Daley

Excellent course, extremely well presented with excellent content. All very relevant to my business.

 

Susan Edlin, Director
Aquaforest

Brilliant course which helps to define the different aspects of Search Engine Optimisation, while also dispelling common SEO myths.

Luke Brown, New Media & Marketing Assistant
i-CAM Commercial

I would highly recommend anyone with limited SEO knowledge to attend this course. Jonathan was a fantastic tutor and I've come away with the skills needed to improve our company website.

Helen Griffiths, Marketing Manager
Safety Media

The course provided an interesting insight into the world of SEO, although I have now managed to create a lot of work for myself!!

Paula Bickers, Marketing Executive
Donaldson Filter Components

Brilliant course! I found it not only comprehensive and informative but enjoyable too. Gave me a real insight into not only understanding the fundamentals of search result ranking, but practical, usuable, ways to optimize my comany in search results. Thanks!

Ian Botterill, Market & Pricing Analyst
AD Group (Dedicated Micros)

Great teachers with up-to-date knowledge in a relaxed environment. Amazing how much you can learn in a one day course!

Andrew Monu, Senior Product Manager
Yell

A very illuminating and concise introduction to a complex subject. The course was well organised, good humoured, in a great location and the teaching was second to none; immensely useful.

Mark Phillips, Digital Media Co-ordinator
Barnet College

Hugely stimulating, accessible and demystifying.

Angus Matthew, Marketing Manager
Avery Healthcare

Excellent course for everybody from beginners through to experienced marketeers looking to refresh their SEO skills and knowledge.

Lorraine Clennell, Online Marketing Manager
MORE TH>N

The SEO course is well structured and presented, and combines professionalism in a relaxed atmosphere. A fantastically interactive environment that improved the quantity of information I was able to absorb and retain. The course content provided the insight that I required to feel comfortable in implementing SEO for my company's website and I would highly recommend this as a 'must experience' SEO course.

Ellisa Harvey, Marketing Communications Executive
Rentokil Specialist Hygiene

The course was perfect for someone wanting to touch up on their SEO knowledge.

Jonathan Franklin, Senior Online Support Operative
United Business Media

I really enjoyed the SEO course. It was well paced with a good mixture of presentation, group exercises and Q&A. I'd certainly recommend it.

Mary Shipley, Manager
Discovery Summer

Emarketeers really understand what the attendees of their courses need to know. Everything talked about is relevant and can be put into practise as soon as you leave the course. Highly valuable and highly recommended.

Graham Forsyth, Marketing Manager
Exact

The SEO course was massively informative and delivered at a pace that on completion most novices would be able to implement their own SEO strategies and boost online campaigns. Excellent value.

 

Jonathan Pearson, Marketing & Revenue Executive Analyst
Britannia Hotels

An essential course for anyone considering an SEO strategy, from both marketing and website development perspectives.

Suzanne Cooper, Marketing & Events Co-ordinator
London Metropolitan University

A great value course, as so much is covered in just one day. I now feel that I can understand and explain the workings of SEO, and ensure that suppliers are doing the right things.

Matthew Hutchings, Project Manager / Consultant
Oxford University Press

Genuinely interesting and hugely informative. It was great to learn from such a knowledgeable source.

Matthew Ormrod, Internet Marketing Assistant
11 Out Of 10

Not just informative, also entertaining. If you want a very good overview of SEO, this is the course to book.

Andrew Walker, Marketing Manager
Spirent

This course is a must for anyone involved in optimising a company website, either via an outside agency or in-house. Clear and informative and you will definitely go away with practical SEO tips you will want to put into place straight away.

Joanna Godden, Marketing Manager
Stocksigns

An insightful course, that really gives you a good steer on how to approach SEO.

Matt Jones, Web Services Manager
UK Hydrographic Office

A fast-paced whistle-stop tour of all things SEO that has helped even our most experienced marketers improve their approach to online marketing campaigns.

Allister Frost, Marketing Communications Lead
Microsoft

The [SEO] course was really informative and offered useful guidance for implementation of an effective SEO strategy.

Ellie McDermott, CRM Specialist
Mazda Motors UK

This is a great introduction to the world of SEO, tackling all areas in a thorough and logical order. The course gave me a better understanding of the key elements of SEO and more confidence tackle SEO in-house

Laura Clarke, E-Marketing Specialist
Insight UK

A very enjoyable and interesting course.

Damien Pepper, Website Executive
Newark Advertiser

The course was enlightening and well presented. Within 24 hours I had discovered serious flaws in the way our developers created our site and took action to rectify them.

Simon Morris , Commercial Director
Compound Security Systems

I had very basic knowledge of SEO before I attended this course but now I feel I have the ability to implement a targeted SEO plan for our company website. Big thank you!

David Pope, Online Marketing Executive
Movewithus

I would highly recommend any company to invest in this course. A great insight and foundation in the baffling world of SEO.

Mark Barton, Account Director
Captiva

I was extremely impressed with the [SEO] course, I only knew the very basics of SEO when I arrived and left with the confidence to start trying to get our websites to the top of the search engine natural listings. Also, the location at Wallacespace was very nice, food was good and atmosphere was comfortable.

Steven Lewis, Webmaster
Thorlux Lighting

I found Emarketeers' course to be excellent. Irrespective of handling an SEO campaign in-house or going out to an agency, the course gives you all you need to know in order to be confident with SEO. Very transparent and full of detail, great value for money.

Alastair Rutter, Group IT Manager
Flowcrete Group plc

Emarketeers provided an invaluable insight into SEO. It immediately highlighted the steps that we could take internally to improve our natural search listings. I also feel more confident in discussing SEO with agencies.

Stuart Pointer, Marketing Manager
Darcy Spillcare Manufacture

This certainly was a very useful course that I would recommend to anyone wanting to take a more proactive approach with the SEO of their site. I look forward to putting what was learnt into practice.

Ryan Sanderson, Senior Online Executive
Venture Marketing Group

The SEO training course was excellent from start to finish, covering all topics and using a wide range of examples from prepared websites as well as the websites of attendants. I was able to learn everything about search engine optimisation in a day long session that was highly focussed and informative while feeling comfortable and relaxed.

Adam Smith, Creative Copywriter
Onlinegolf

I thought the SEO course was excellently delivered, moved at a pace which suited me and was tailored to our needs. I would recommend to others.

Martin Jenkins, Assistant Operations Accountant
pause

Many thanks, I understand the ins and outs of PPC and SEO so much better now and actually feel I can put what I've learnt into practice straight away.

Hayley Ward, Web Editor
London College of Communication

This course is not only a must for anyone wanting to improve their SEO knowledge, but also a must for SEO experts to improve their motivation!

Rachel Probert, Marketing Consultant
OnExamination.com

I found the [SEO training] course really useful and now feel confident that I can take forward new website campaigns effectively.

Gemma Thomson , Marketing Manager
InHealth

The SEO course was excellent. I feel that I learned a lot in just one day and the structured approach to building campaigns leaves you ready to start working straight away.

Mathew Taylor, European Marketing Manager
Guava Technologies

Emarketeers courses are very well structured and flow at an adequate pace for learners. The content is very good and excellently presented. The interaction between all members of the course is friendly which benefits the learning environment.

Aminur Rashid, Search Engine Optimiser
Ashbourne College

A great course for anyone looking to further their understanding of SEO and its importance in web design.

James Brown, New Business Development ManagerIntra
LAN Group PLC

A good [SEO] course run by someone clearly very knowledgeable on their subject; hopefully some very useful skills picked up which will allow us to develop even faster than we already are.

John Doherty, Commercial Assistant
SIG Plc

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