Search Engine Optimisation (SEO) Training Course
| Public course date | Location | Price * | |
|---|---|---|---|
| 31 March 2010 | Guardian, King's Cross | £495.00 | Book Now |
| 21 April 2010 | Covent Garden, London | £495.00 | Book Now |
| 13 May 2010 | Guardian, King's Cross | £495.00 | Book Now |
| 26 May 2010 | Piccadilly, Manchester | £495.00 | Book Now |
Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
Quick Links:
Emarketeers' SEO training course targets marketers and developers looking to improve their website ranking and visibility within organic search engine results pages. It is the perfect compliment to our pay-per-click marketing training course.
The SEO training course provides an in-depth explanation of factors contributing to success or failure in search engine optimisation including: keyphrase planning and strategy, competitor benchmarking, index inclusion and exclusion, on-page optimisation and link building.
During the SEO course, we look at good and bad case studies of search campaigns as well as structured ways to run effective SEO campaigns. Delegates will have a chance to ask questions about their own SEO campaigns.
Course Programme
Search Engine Marketing (SEM)
- SEO versus paid-search: user behaviour and search network performance metrics
- Risks of running SEO campaigns
SEO Campaign Planning
- Introduction to the core search ranking factors
- Keyphrase selection - techniques and tools
- Psychology of user search behaviour and user journeys
- Competitor benchmarking techniques and tools
- The importance of web analytics and goal tracking
Search engine inclusion & coverage
- Search engine bots and algorithms
- Webmaster sitemaps
- Core search engine inclusion and exclusion factors
- Dealing with migrating websites
- Case studies of poor index inclusion
On-page optimisation
- Keyphrase factors for on-page optimisation
- Page design and coding factors for on-page optimisation
- Case studies of good and bad on-page optimisation
Link building
- Link popularity and Google PageRank principles
- Link building techniques: the good and the bad
Running SEO Campaigns
- Structured approaches to running SEO campaigns
The Future of Search
- SEO trends to watch in 2010
SEO: In-house or Outsource?
Benefits
Following this training course, you will understand how to:
- Optimise your website search engine ranking and performance
- Use online tools to carry out keyphrase analysis
- Perform competitor benchmarking using tools and advanced search commands
- Implement practices relating to search engine inclusion and exclusion
- Implement best practice SEO web design, copywriting and site architecture
- Create a comprehensive brief or checklist for your SEO agency or web design agency
- Select the best approaches to running your SEO campaigns
- Carry out effective link building and off-page optimisation
- Choose between outsourcing your SEO versus keeping it in-house
Audience
Most attendees are likely to have some knowledge of search engine optimisation. Others may be currently working with SEO agencies or have an in-house team, and wish to gain further insight into managing SEO suppliers. Most delegates tend to have either a marketing or IT background.
Testimonials
A fast-paced whistle-stop tour of all things SEO that has helped even our most experienced marketers improve their approach to online marketing campaigns.
Allister Frost, Marketing Communications Lead
Microsoft
The [SEO] course was really informative and offered useful guidance for implementation of an effective SEO strategy.
Ellie McDermott, CRM Specialist
Mazda Motors UK
This is a great introduction to the world of SEO, tackling all areas in a thorough and logical order. The course gave me a better understanding of the key elements of SEO and more confidence tackle SEO in-house
Laura Clarke, E-Marketing Specialist
Insight UK
The course was enlightening and well presented. Within 24 hours I had discovered serious flaws in the way our developers created our site and took action to rectify them.
Simon Morris , Commercial Director
Compound Security Systems
I had very basic knowledge of SEO before I attended this course but now I feel I have the ability to implement a targeted SEO plan for our company website. Big thank you!
David Pope, Online Marketing Executive
Movewithus
I would highly recommend any company to invest in this course. A great insight and foundation in the baffling world of SEO.
Mark Barton, Account Director
Captiva
I was extremely impressed with the [SEO] course, I only knew the very basics of SEO when I arrived and left with the confidence to start trying to get our websites to the top of the search engine natural listings. Also, the location at Wallacespace was very nice, food was good and atmosphere was comfortable.
Steven Lewis, Webmaster
Thorlux Lighting
I found Emarketeers' course to be excellent. Irrespective of handling an SEO campaign in-house or going out to an agency, the course gives you all you need to know in order to be confident with SEO. Very transparent and full of detail, great value for money.
Alastair Rutter, Group IT Manager
Flowcrete Group plc
Emarketeers provided an invaluable insight into SEO. It immediately highlighted the steps that we could take internally to improve our natural search listings. I also feel more confident in discussing SEO with agencies.
Stuart Pointer, Marketing Manager
Darcy Spillcare Manufacture
This certainly was a very useful course that I would recommend to anyone wanting to take a more proactive approach with the SEO of their site. I look forward to putting what was learnt into practice.
Ryan Sanderson, Senior Online Executive
Venture Marketing Group
The SEO training course was excellent from start to finish, covering all topics and using a wide range of examples from prepared websites as well as the websites of attendants. I was able to learn everything about search engine optimisation in a day long session that was highly focussed and informative while feeling comfortable and relaxed.
Adam Smith, Creative Copywriter
Onlinegolf
I thought the SEO course was excellently delivered, moved at a pace which suited me and was tailored to our needs. I would recommend to others.
Martin Jenkins, Assistant Operations Accountant
pause
Many thanks, I understand the ins and outs of PPC and SEO so much better now and actually feel I can put what I've learnt into practice straight away.
Hayley Ward, Web Editor
London College of Communication
This course is not only a must for anyone wanting to improve their SEO knowledge, but also a must for SEO experts to improve their motivation!
Rachel Probert, Marketing Consultant
OnExamination.com
I found the [SEO training] course really useful and now feel confident that I can take forward new website campaigns effectively.
Gemma Thomson , Marketing Manager
InHealth
The SEO course was excellent. I feel that I learned a lot in just one day and the structured approach to building campaigns leaves you ready to start working straight away.
Mathew Taylor, European Marketing Manager
Guava Technologies
Emarketeers courses are very well structured and flow at an adequate pace for learners. The content is very good and excellently presented. The interaction between all members of the course is friendly which benefits the learning environment.
Aminur Rashid, Search Engine Optimiser
Ashbourne College
A great course for anyone looking to further their understanding of SEO and its importance in web design.
James Brown, New Business Development ManagerIntra
LAN Group PLC
A good [SEO] course run by someone clearly very knowledgeable on their subject; hopefully some very useful skills picked up which will allow us to develop even faster than we already are.
John Doherty, Commercial Assistant
SIG Plc
