SEO Foundation Training Course
Learn the latest SEO strategies to propel your search performance
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Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT
SEO is widely recognised as a fundamental part of any digital marketer's arsenal, yet it still remains elusive and misunderstood by many marketers who still follow older redundant SEO techniques.
Emarketeers' industry recognised SEO foundation training course demystifies the jargon associated with search engine optimisation helping marketers, designers or developers create successful SEO campaigns that will compliment other online marketing activity.
The day is packed full of useful strategies, case studies, recommended tools and the very latest research on best practices. It aims to empower attendees to either run their own SEO campaigns or to better manage their SEO agency relationships, often blighted by lack of knowledge or trust.
This session is very interactive and will give attendees a chance to ask questions about their own SEO campaigns.
Search Marketing Landscape
- Overview of the search marketing landscape
- The latest Google algorithm updates and their effect on search campaigns
- A review of the risks when running SEO campaigns
SEO Campaign Planning
- Setting and measuring SEO goals and objectives
- Keyword research and planning: outsmarting your competitors
- Using research tools to influence your site structure
- How the psychology of user search behaviour impacts on website design
- Competitor benchmarking - techniques and tools
Technical SEO factors
- Understanding how search engines crawl websites
- Creating and submitting web, image and video sitemaps
- Technical factors that will influence your search engine inclusion
- Techniques to deal with duplicate or similar content
- Dealing with migrating or relaunching websites
- How to improve local search performance
- How to optimise site metadata to improve search CTR
- Deploying structured data to improve search visbility
- Using the Open Graph and Twitter Cards to improve social visbility
- Using Google Webmaster Tools to improve user engagement
- Managing your web designers: 5 case studies of poor web design
- Using free and paid-for tools to run SEO audits
- A masterclass in link building science
- Modern ethical link building techniques
- Content marketing strategies in a post Google Penguin age
- Social Media and its effect on link building
- Optimising your website architecture for link building
Running SEO Campaigns
- Different structured approaches to running SEO campaigns
- Final exercise: live SEO audit
The Future of Search
- Future SEO trends to consider
Following this training course, you will understand how to:
- Optimise your website search rank and performance
- Use online tools to carry out keyphrase and market research
- Perform competitor benchmarking using tools and advanced search commands
- Implement best practices relating to search engine inclusion and exclusion
- Implement best practice SEO web design, copywriting and site architecture
- Create a comprehensive brief or checklist for your SEO agency or web design agency
- Select the best approaches to running your SEO campaigns
- Carry out effective link building and off-page optimisation
- Choose between outsourcing your SEO versus keeping it in-house
All attendees receive training certification, a digital copy of course material and four weeks post course support online.
The SEO Foundation course attracts delegates from a variety of backgrounds including marketing, IT, design and content delivery. The course is suitable for both clients and agencies.
This course requires delegates to bring a WiFi enabled laptop for exercises.
The SEO training course in London and Manchester will be led by Jonathan Saipe, founder of Emarketeers. Jonathan has been involved in search marketing since the late 90's. He worked at Publicis, the global advertising agency as Internet Development Director, launching many digital marketing campaigns for blue chip clients.
Read more about Jonathan Saipe »
The SEO Foundation course was exactly what I'd hoped for – informative, fast-paced and hugely enjoyable.
El Berwick, Blog Writer
TUI Travel Plc
Jonathan was extremely supportive throughout the day, answered all our questions and coached rather than lectured. This is a course I would recommend to anyone needing to learn or confirm their SEO knowledge.
Niomi Cowling, Senior Marketing and Operations Executive
Sphere Digital Recruitment
The SEO Foundation Course exceeded my expectations and more. I have taken away more from this one day intense course than months of training elsewhere. Money well spent. I recommend to everyone and anyone. Jonathan is great at what he does and goes out of his way to explain, demonstrate and share his breadth of knowledge with everyone he meets. Thank you so much Emarketeers.
Olivia Cappuccini, Director
Scenes of Reason
Fantastic course for anyone wanting to learn about SEO, easy to follow, covers many key areas and is easy to understand.
Mike Lyons, SEO Manager
This course gave me the knowledge I need to tackle SEO head on. I feel like I have more authority on the subject and can't wait to put what I've learnt into practice!
Jennifer Dry, Marketing Officer
The course has equipped me with the tools to provide a full SEO service as part of an integrated PR and marketing service to clients.
Richard Knowles, PR account director
I found this course detailed and progressive. I walked out with enough knowledge to start working on SEO in my company right away!
Lamese Waterfield, Digital Co-ordinator
Financial Ombudsman Service
The SEO course was extremely well presented and helped simplify an area which is becoming increasingly more important to our business. It has given me a framework that I can immediately apply to my business. Overall a very useful course with a good mixture of interaction, theory and best practice.
Stuart Conroy, Owner
Great course, excellent venue and well run. Jonathan is engaging and knows his stuff.
Jonathan Perry, Marketing Director
I took a one day emarketeers SEO copywriting course in 2011. It was so comprehensive and well explained that SEO content writing and website project management is now my core business. I have also booked courses for comms and marketing professionals within my clients' organisations, including the NHS in south London, to ensure they could benefit from the latest in SEO content knowledge.
Natalie Bradley, Marketing Communications Manager
NHS South London CSU
Have thoroughly enjoyed taking part in both the PPC and SEO courses as I wanted to get a good insight into SEM in general. Jonathan makes it sound so easy and common sense that I'm confident of being able to get more involved from now on :)
Hjorvar Hognason, General Manager
A brilliant, thought provoking day. Started out knowing nothing about SEO and came away buzzing with ideas. Jonathan was excellent - both engaging and knowledgeable, would thoroughly recommend!
Biddie Pokorny, Marketing Executive
The SEO course addresses all your misconceptions and what you thought you knew about SEO! The trainer Jonathan is really great, and I came away with so much more knowledge and ideas than I can use in my job right away.
Claire Wortley, Digital Communications Officer
An extremely informative SEO course that covered everything you needed to know as well as information on where to find out more to keep your knowledge up-to-date. I would definitely recommend.
Samantha Barham, Marketing and Improvement Manager
One of the most interesting training courses I've done for a while. Understanding the importance of SEO and how to use it effectively in my own work is going to pay dividends. The way the course was delivered was concise and up-to-date and the trainers are clearly experts but make you feel comfortable learning regardless of technical capability.
Lucy Ing, Communications Manager
NHS South London Commissioning Support Unit
A fantastic course full of useful tips and tools. My head is buzzing with loads of ideas to improve the SEO service I provide to my clients.
Carolyn Robertson, Account Manager
A great starter course for someone looking to take on SEO for their company. I'd definitely recommend it.
Kate Simpson, Conference & Digital Media Manager
Business Design Centre
I would definitely recommend the SEO course to anyone looking to either refresh current skills or if you've never done SEO before, as the course is adaptable for both. I came away from the course excited with new information and skills I could implement straight away. Thank you!
Anneka Wood, Marketing
I felt the course was well presented and the content excellent. The areas covered were varied and relevant, enabling my team and I to expand our web presence and improve our website rank and performance.
Sheryl Doe, Operations Director
A really good course. I learned a fantastic amount. It made me look at our whole strategy with a fresh perspective. If food were thought, I now feel like Mr Creasote from Monty Python!
Adam Chapman, Director
Without doubt, the SEO course from Emarketeers has been invaluable with regards to providing relevant and insightful training to which I will be able to apply to my job. Jonathan is a fantastic trainer with excellent SEO knowledge which he presents in an professional and engaging way. I would highly recommend this course and Emarketeers as a whole.
Emma Harrison, eCommerce Marketing Executive
I found this course very useful. I had a basic knowledge of SEO before, but now I feel much more confident and left with an action plan for my website. Lots of useful tips and dos and donts. Would recommend to anybody wanting to learn more about SEO.
Chloe Hart, Sales & Marketing Executive
Jonathan is a very responsive and evidently experienced trainer who was able to judge pace and complexity and keep everyone engaged. Great!
Kate Surtees, Marketing Manager
Ecological Survey & Assessment
I found this course very useful and most importantly I came away with lots of practical advice which I can apply to projects I am working on.
Katy Whittaker, Client Development Manager
Red C Marketing
The SEO course and tutor were amazing, especially as it is a subject that changes on a weekly basis. I learned so much and I have so much more confidence doing my daily role as a Web Project Manager.
Nicky Manix-Hall, Project Manager
Really useful and enjoyable SEO course. I found out that half the practices I'd been using were no longer relevant, and gained knowledge and tools to use start implementing effective SEO practices instead.
Connie Churcher, Web & Online Marketing Manager
The SEO course was extremely comprehensive and excellently presented!
Marcus Thomas, Managing Director
I enjoyed the course and found it very informative. There are certainly some actions I will implement as a result of attending the course.
Mark Smith, Content Coordinator
University of Chester
I found the course interesting and lively. Information was backed-up with useful statistics. A very well presented course.
Jane Betts, Account Director
I thought the course was excellent and very well delivered! It covered all the essential topics in the right amount of detail and was suited to both those from a marketing and a technical background. Highly recommended!!
Chrissie Douglas, DP Support
Very well presented course covering the essentials of SEO aligned to best practice implementation. It gave the team a good insight into SEO and demonstrated the do's and don'ts.
Jason Lannin, Digital Director
The SEO training course was incredibly insightful and Jonathan was a great host and teacher!
Sian Wilson, Project Executive
The SEO training course I attended was excellent, You made the 'geeky' stuff enjoyable to learn. I thoroughly recommend this course - you will gain so much knowledge!
Marie Quinn, Marketing Assistant
Freeth Cartwright LLP
As a person with limited knowledge of SEO, I felt I came away from the course confident enough to implement SEO for my own company. The course provided me with the skills and knowledge in a very enjoyable and interesting manner.
Deborah Nguyen, Marketing & Communications Executive
The SEO training course imparted practical, geeky knowledge in an enjoyable, ungeeky way. Thoroughly recommended for anyone who needs to understand the hows and whys of SEO.
Richard English, Communications Manager
British Ecological Society
An excellent course, full of useful and practical information and presented in a way that made what could have been dry and overly techy, easily understandable and relevant to my organisation and its digital channels.
Annie Russell, E-Communications Manager
Very useful course! A lot of email marketing content covered in a day of training; the trainer was very knowledgeable and made the course enjoyable and easy to put into practice.
Cherilyn Dawson, Commercial Executive
A really insightful day. I left the course with a clear plan as to how to approach SEO for the 6 websites that we are currently developing.
Vicky Orr, Digital Marketing Executive
A really informative and well run course, suitable for all levels.
Emma Beagrie, Account Director
A well-taught, interesting and extremely thorough overview of SEO. The only problem is realising how much there is to act upon afterwards!
Caroline Bishop, Website & Digital Marketing Officer
Guildhall School of Music & Drama
This course will genuinely teach you 'how to do SEO' and the experience was very stimulating!
Susanna Orchard, Director
Great course delivered at the perfect level for the people in the room who ranged from technical people to marketing non technical. Would highly recomend this course to anyone who is involved in ecommerce.
Dave Jennings, ecommerce Development Manager
This intense but fascinating course brings creativity and new SEO strategies to get your company competing in the major search engines.
Alex McHugh, Marketing and Sales Assistant
Rintoul Integrated Solutions
I would thoroughly recommend the course. I feel the course greatly expanded upon the things I already new and furthered my understanding.
Curtis Scarlett, Digital Executive
An excellent course if you want to understand how SEM works, how to approach it and make it work for your business!
Sue Hodge, Marketing Account Manager
After completing this course I felt I had a good grasp on SEO and felt confident enough to implement our own SEO campaign in-house. It has also helped me to communicate our needs more effectively with our website developers. A great course, thanks!
Sarah Ffrench Davis, Marketing Executive
The SEO course I attended was very enjoyable. I came away with a list of ways to use SEO at work and was made to feel confident that I could achieve a lot through the methods explained to us.
Daniel Willis, Marketing Co-ordinator
The course really made sense of all the SEO research I had tried to do independently. I now have a clear vision of how to put together an SEO plan for my company. Hopefully we'll start to see the results soon!
Katie Johnson, Marketing Manager
Fascinating course, came out excited and brimming with new ideas, thank you.
Craig Sadler, Administration Manager
This course was excellent. I came out knowing how to use practical tools to start making improvements right away. Really useful, and well worth the investment, thank you!
Chrsitine Macdonald, Director
The Hub Events
I thought the course was brilliant - enjoyable and extremely informative. Highly recommended.
Meredith Jones, Business Development Executive
Museum of London Archaeology
I took a lot from the SEO course with multiple follow up actions that I'm confident will improve the effectiveness of our marketing activities.
Hayden Browne, Marketing Assistant
An excellent, well structured course, run with a personal and tailored approach catering to the individual delegates' needs. Worth every penny.
Annie Hewitt, Business Development Manager
A really useful course to build upon basic SEO skills. Very well delivered and definitely recommended.
Rob Ledger, Head of Online Communications
Chartered Society of Physiotherapy
SEO can seem a minefield of opinion and varying trends. This course gave me a platform and a definite action list of key areas I now know will have an absolute and measurable impact on my site. I cannot recommend this enough to marketeers, webmasters and designers.
Neil Whitehead, Social Media Executive
This course has provided me with an excellent detailed knowledge of SEO. Along with a list of practical actions, I can now update our website with confidence that it will improve our rankings further.
The SEO course was very informative and gave me many ideas to go away with and improve the exposure of my site on search engines.
Chris Evans, Ecommerce manager
The SEO course was fantastic, well paced and enjoyable. I already knew a fair bit about SEO before the course (self taught for 6 months) but there were plenty of angles and tactics discussed that I hadn't considered. I would definitely recommend the SEO course to anyone!
Ash Edwards, Head of IT and E-marketing
Franchise and Business Opportunities
I really enjoyed the SEO course I attended. I felt it was clearly presented, informative and interesting. I have a greater understanding of the subject of SEO and now, thanks to the course, have the tools to apply and manage it properly.
Cassandra Gonzalez-Garcia, Marketing Executive
The Recycling Factory
Emarketeers turn the dark arts of SEO into simple practical advice and strategy that you can start to use the moment you leave the training room. Would highly recommend.
Damien Wright, Marketing Officer
I would strongly recommend this course. There are many areas of SEO that I was unaware of and have taken away numerous ideas.
Steve Oke, IT Systems Engineer
I was very impressed with the whole day from the enthusiasm of the staff to the literature and afternoon sweets - highly reccomended!
Stephanie Abraham, Marketing Assistant
For anyone looking for a detailed and straight to the point SEO course, this one day event is a must. From understanding how your competitors use long-term links to strategy planning, I found this course exceptionally informative and easy to digest, with practical ways to implement the changes yourself or understand the process to manage an SEO agency.
Philip German, Group Media Manager
Vital Services Group
A great course - very concise and interesting. Has backed up everything I work on and I've gained further knowledge and insight that I otherwise wouldn't have from my day-to-day working environment.
Hayley Palmer, Senior Account Executive
I think the course was fantastic, a really enjoyable day with so much detail. Great that you could take away a booklet to refresh your memory.
Jenni Little, Web Developer
The course was very well structured suited to both those from a marketing and a technical background. Highly recommended!!
Matt Sanders, Website Administrator
The Motion Online
I thought the SEO training was very informative and came away brimming with ideas about how I could put it all into practice.
Kirsti Prolingheuer, Marketing and Multimedia, RSA Events
Great SEO course. I would strongly recommend it. Great trainer, great materials, great tips!
Javed Laher, Search Team Lead
Excellent SEO course covering all the essential topics in the right amount of detail. Will really help improve the site I work on.
Chris Howard, Web Editor
Natural History Museum
This course provides an excellent overview of the key aspects of SEO and gave me plenty of material to work with afterwards. The course content is excellent and the whole day is well organised.
Andrew Daley, Director
Excellent course, extremely well presented with excellent content. All very relevant to my business.
Susan Edlin, Director
Brilliant course which helps to define the different aspects of Search Engine Optimisation, while also dispelling common SEO myths.
Luke Brown, New Media & Marketing Assistant
I would highly recommend anyone with limited SEO knowledge to attend this course. Jonathan was a fantastic tutor and I've come away with the skills needed to improve our company website.
Helen Griffiths, Marketing Manager
The course provided an interesting insight into the world of SEO, although I have now managed to create a lot of work for myself!!
Paula Bickers, Marketing Executive
Donaldson Filter Components
Brilliant course! I found it not only comprehensive and informative but enjoyable too. Gave me a real insight into not only understanding the fundamentals of search result ranking, but practical, usuable, ways to optimize my comany in search results. Thanks!
Ian Botterill, Market & Pricing Analyst
AD Group (Dedicated Micros)
Great teachers with up-to-date knowledge in a relaxed environment. Amazing how much you can learn in a one day course!
Andrew Monu, Senior Product Manager
A very illuminating and concise introduction to a complex subject. The course was well organised, good humoured, in a great location and the teaching was second to none; immensely useful.
Mark Phillips, Digital Media Co-ordinator
Hugely stimulating, accessible and demystifying.
Angus Matthew, Marketing Manager
Excellent course for everybody from beginners through to experienced marketeers looking to refresh their SEO skills and knowledge.
Lorraine Clennell, Online Marketing Manager
The SEO course is well structured and presented, and combines professionalism in a relaxed atmosphere. A fantastically interactive environment that improved the quantity of information I was able to absorb and retain. The course content provided the insight that I required to feel comfortable in implementing SEO for my company's website and I would highly recommend this as a 'must experience' SEO course.
Ellisa Harvey, Marketing Communications Executive
Rentokil Specialist Hygiene
The course was perfect for someone wanting to touch up on their SEO knowledge.
Jonathan Franklin, Senior Online Support Operative
United Business Media
I really enjoyed the SEO course. It was well paced with a good mixture of presentation, group exercises and Q&A. I'd certainly recommend it.
Mary Shipley, Manager
Emarketeers really understand what the attendees of their courses need to know. Everything talked about is relevant and can be put into practise as soon as you leave the course. Highly valuable and highly recommended.
Graham Forsyth, Marketing Manager
The SEO course was massively informative and delivered at a pace that on completion most novices would be able to implement their own SEO strategies and boost online campaigns. Excellent value.
Jonathan Pearson, Marketing & Revenue Executive Analyst
An essential course for anyone considering an SEO strategy, from both marketing and website development perspectives.
Suzanne Cooper, Marketing & Events Co-ordinator
London Metropolitan University
A great value course, as so much is covered in just one day. I now feel that I can understand and explain the workings of SEO, and ensure that suppliers are doing the right things.
Matthew Hutchings, Project Manager / Consultant
Oxford University Press
Genuinely interesting and hugely informative. It was great to learn from such a knowledgeable source.
Matthew Ormrod, Internet Marketing Assistant
11 Out Of 10
Not just informative, also entertaining. If you want a very good overview of SEO, this is the course to book.
Andrew Walker, Marketing Manager
This course is a must for anyone involved in optimising a company website, either via an outside agency or in-house. Clear and informative and you will definitely go away with practical SEO tips you will want to put into place straight away.
Joanna Godden, Marketing Manager
An insightful course, that really gives you a good steer on how to approach SEO.
Matt Jones, Web Services Manager
UK Hydrographic Office
A fast-paced whistle-stop tour of all things SEO that has helped even our most experienced marketers improve their approach to online marketing campaigns.
Allister Frost, Marketing Communications Lead
The [SEO] course was really informative and offered useful guidance for implementation of an effective SEO strategy.
Ellie McDermott, CRM Specialist
Mazda Motors UK
This is a great introduction to the world of SEO, tackling all areas in a thorough and logical order. The course gave me a better understanding of the key elements of SEO and more confidence tackle SEO in-house
Laura Clarke, E-Marketing Specialist
A very enjoyable and interesting course.
Damien Pepper, Website Executive
The course was enlightening and well presented. Within 24 hours I had discovered serious flaws in the way our developers created our site and took action to rectify them.
Simon Morris , Commercial Director
Compound Security Systems
I had very basic knowledge of SEO before I attended this course but now I feel I have the ability to implement a targeted SEO plan for our company website. Big thank you!
David Pope, Online Marketing Executive
I would highly recommend any company to invest in this course. A great insight and foundation in the baffling world of SEO.
Mark Barton, Account Director
I was extremely impressed with the [SEO] course, I only knew the very basics of SEO when I arrived and left with the confidence to start trying to get our websites to the top of the search engine natural listings. Also, the location at Wallacespace was very nice, food was good and atmosphere was comfortable.
Steven Lewis, Webmaster
I found Emarketeers' course to be excellent. Irrespective of handling an SEO campaign in-house or going out to an agency, the course gives you all you need to know in order to be confident with SEO. Very transparent and full of detail, great value for money.
Alastair Rutter, Group IT Manager
Flowcrete Group plc
Emarketeers provided an invaluable insight into SEO. It immediately highlighted the steps that we could take internally to improve our natural search listings. I also feel more confident in discussing SEO with agencies.
Stuart Pointer, Marketing Manager
Darcy Spillcare Manufacture
This certainly was a very useful course that I would recommend to anyone wanting to take a more proactive approach with the SEO of their site. I look forward to putting what was learnt into practice.
Ryan Sanderson, Senior Online Executive
Venture Marketing Group
The SEO training course was excellent from start to finish, covering all topics and using a wide range of examples from prepared websites as well as the websites of attendants. I was able to learn everything about search engine optimisation in a day long session that was highly focussed and informative while feeling comfortable and relaxed.
Adam Smith, Creative Copywriter
I thought the SEO course was excellently delivered, moved at a pace which suited me and was tailored to our needs. I would recommend to others.
Martin Jenkins, Assistant Operations Accountant
Many thanks, I understand the ins and outs of PPC and SEO so much better now and actually feel I can put what I've learnt into practice straight away.
Hayley Ward, Web Editor
London College of Communication
This course is not only a must for anyone wanting to improve their SEO knowledge, but also a must for SEO experts to improve their motivation!
Rachel Probert, Marketing Consultant
I found the [SEO training] course really useful and now feel confident that I can take forward new website campaigns effectively.
Gemma Thomson , Marketing Manager
The SEO course was excellent. I feel that I learned a lot in just one day and the structured approach to building campaigns leaves you ready to start working straight away.
Mathew Taylor, European Marketing Manager
Emarketeers courses are very well structured and flow at an adequate pace for learners. The content is very good and excellently presented. The interaction between all members of the course is friendly which benefits the learning environment.
Aminur Rashid, Search Engine Optimiser
A great course for anyone looking to further their understanding of SEO and its importance in web design.
James Brown, New Business Development ManagerIntra
LAN Group PLC
A good [SEO] course run by someone clearly very knowledgeable on their subject; hopefully some very useful skills picked up which will allow us to develop even faster than we already are.
John Doherty, Commercial Assistant