Blogging Training Course
| Public course date | Location | Price * |
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Course length: includes
* All prices exclude VAT
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Having an optimised static website is now no longer considered enough when it comes to your website search engine optimisation. Many companies are now incorporating blogs into their marketing strategies to interact directly with their audiences, give their brands a personality, drive targetted web traffic and increase engagement.
These exemplify just a few of the advantages a blog can bring to your business, but only if planned and executed correctly. Emarketeers' blogging course teaches you how to start successfully blogging from the outset and covers a wide variety of "need to know" topics. You will be trained by professional bloggers from Orbital Media Network who will share their experiences with you and ensure all of your questions are answered.
Course Programme
Introduction To Blogging
- What are blogs?
- Why are blogs so popular?
- The different types of blogs
- Who reads blogs?
The Role Of Blogs In Digital Marketing
- Search engine friendly
- Blog structure
- Niched audiences to niched blogs
Understanding How A Blog Can Benefit You
- The versatile nature of a blog
- Spotting opportunities
- Connecting with your audience
- Humanising your brand
Understanding That Content Is King
- Digging For Those Niche Keywords And Phrases
- How to integrate keywords and phrases within your blog
- Developing a long tail keyword strategy
Writing For Your Blog
- What to write about
- Defining a writing style that works for the brand
- Ways to encourage comments
- Know when and how much information to post
- Where and how do keywords fit in?
- Using the right images
- Retaining consistency
- Managing other writers and contributors
- Blogs are not an obvious sales tool!
On-going Management Of Your Blog (what to expect)
- How to test new services and products
- Subtle methods of selling
- Speed is of the essence
- Managing time and budget for your blog
- Encourage new contributors
- Optimise, optimise and keep optimising!
- How and when to respond to comments
- Keeping an open mind
- Policing your blog
Getting The Most Out Of Your Blog
- Collating valuable information about your market
- Investing time in optimising
- Keep in the face of your market
- Recruitment use
- Immediacy uses
- Building loyalty
- Humanising your brand
How To Promote Your Blog
- How to get your face known in the 'blogosphere'
- Keyword strategy
- Retaining interest
- Understanding algorithms
- Contributing on "the right sites"
Blog Linking Strategy
- What are links and why are they so important?
- What qualifies for a good link?
- Partnerships & reciprocal linking
- The importance of anchor text
- Contributing content
- Cross linking within the site
- Where to start with links
- How to attract natural links with little effort
- Public relations and its role in linking
Benefits
Following this training course, you will be able to:
- Recognise the importance of blogs and their role in digital marketing
- Create business objectives and manage expectations from your blog
- Use a blog to connect with your prospects and customers
- Increase visitor numbers to your website and influence sales
- Encourage interaction with your prospects as well as loyal customers
- Manage your blog effectively
- Create a short and long term strategy for your blog
- Create links and implement keywords and keyphrases to your blog
Audience
The blogging course typically attracts PR professionals, journalists, bloggers, editors and publishers. Writing and communications skills as well as some knowledge of blogging are a bonus; you won't need detailed technical skills however.
Testimonials
An insightful course from people who really understand the business. Suitable for beginners and those who know a thing or too already.
Fiona Whitworth, Corporate Content and User Experience Manager
The National Trust
The course was a great introduction to blogging, and covered much more than just tips on writing a blog. It also gave important advice on why, when and how to use blogs, and related issues such as SEO and marketing. I'd recommend the course for both beginners and digital media specialists.
Debbie Smith, Senior Corporate Content & User Experience Manager
The National Trust
