During this free lunchtime webinar, Steffane Aquarone, Emarketeers consultant and founder of Droplet mobile payments, reveals the very latest developments in and thinking around mobile apps and m-commerce.
He discusses the business case for m-commerce, how to encourage consumers to purchase on mobiles and issues around gathering customer data.
If m-commerce is on your radar, this webinar is not to be missed.
A video of the webinar can be viewed below:
Alternatively, here are the slides without voiceover: