X Advertising Training Course

Optimise your X ads performance

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 3.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following this training course, you will be able to:

Understand where X fits into your existing marketing and comms
Understand the full scope of X's advertising tools
Choose the right X ads objective to meet your campaign goals
Set up, manage and optimise X ad campaigns
Confidently target or retarget the right audience to maximise your performance
Implement tracking in order to confidently benchmark and measure success

All attendees receive an attendance certificate and digital copies of course material.

Course Overview

X, formerly known as Twitter, has been through tumultuous upheaval since its purchase by Elon Musk.

The platform has experienced changes to its monetisation model including the launch of X Blue. As of now, unless your organisation’s X account is either subscribed to its premium service, "Blue", or is a "Verified Organisation", or has received a gold checkmark, you won't be able to advertise on the platform.

Despite the changes, X still sees over 500 million tweets sent each day. And for many businesses and organisations, X is a critical business tool.

But what things do you need to consider, to use X effectively? And how do you use X's ad platform to maximise visibility, conversations and outcomes?

This half-day course will mix theory with discussion, to get you quickly and confidently up-to-speed using X's ad platform, in order to optimise your performance and meet your organisational goals.

Course Programme

Setting The Scene

Latest changes at X since its takeover
Understand the potential uses of X for your organisation
X Premium, Verified Organisations and Gold Checkmarks explained

Planning Your X Marketing & Advertising

Ascertain where X fits into your marketing and communications strategy
X’s role in content marketing, brand advocacy, thought leadership, lead generation and sales
How different organisations (large and small) use X to achieve their goals

X Ads: Configuration, Optimisation & Measurement

Setting up X ads
The X auction: what it means and how it could affect you?
A tour of the different X ads campaign objectives
How to structure your campaigns with ad groups
Targeting opportunities: demographics, locations, technology, keywords, interests, follower-lookalikes and more
Creative formats: images, videos, cards, polls and videos
Measuring your campaign performance in X

The Technical Stuff

Setting up your website tag and conversion tracking
Audience retargeting and using the Audience Manager
Understanding UTM tracking to measure multi-channel performance in Google Analytics 4

Managing X Ads Accounts

Who should be managing your X Ads activity?
Setting up multi-user logins
The different levels of access explained
Managing multiple X ads accounts

Audience

The X Advertising course typically attracts social media managers, marketing or brand managers, customer service managers or community managers from all verticals within the private or public sector.

No prior knowledge of using X ads is required.

Trainer

The X Advertising course is led by Jonathan Saipe, who has over 20 years' experience delivering digital marketing campaigns to clients across all verticals in the private and public sector.

Jonathan is passionate about technology and innovation, and is a keen observer and commentator on how companies are evolving and transforming digitally. He is an enthusiastic social media experimenter and an avid X user.

See more details on Jonathan Saipe »

What people say

Relaxed and friendly atmosphere where questions and discussion were welcomed throughout the day. Would recommend!

Alyn Thomas, Business Development Manager
Kent County Council

The course was extremely well tailored to our needs and Matt is clearly very knowledgeable!

Eva Hoeffelman, Director Media Relations
JTI

I would recommend this course for anyone that would like to extend their knowledge on Twitter within a business. It was a very useful course and many of the delegates learnt many new ideas, that we can use within our organisation.

Kim Mercer-Rolls, Contracts and Communication Administrator
RSRL

The Twitter for Business course was the perfect introduction for our company into the often intimidating world of brand Twitter accounts! I now feel we have the tools and knowledge needed to grow our social presence and start to develop brand advocacy on Twitter. Thank you!

Amy Walsh, Community Content Editor
Nikon UK

The Twitter for Business course was thorough, well-organised and inspiring. It has introduced me to some very valuable tools that will change the way I "tweet" for the better!

Heather Black, Teacher Services Executive
Protocol Education

This course was brilliant for widening my knowledge in Twitter and giving me more confidence in using it the right way. Matt was fab and covered everything I needed, the venue, people and lunch was nice too!

Stephanie Bone, Marketing Manager
The Felbridge Hotel and Spa

An informative and fun one-day course that unlocks the secrets to successful tweeting!

Emma Pegg, Digital Media Leader
Institute and Faculty of Actuaries

The Twitter course was great for me as a complete beginner. The day after the course, I am now tweeting from two accounts!

John Madew, Investment Director
Australian Trade Commission

I enjoyed this course and learnt more than I thought I would!

Elizabeth Mcginity, Marketing and Communications Co-ordinator
Littlestar Services