Video Production For Social & Web Training Course
Learn practical video production skills for social media and web
Course Details & Enrolment
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Following this training course, you will understand:
- What kind of videos you can make for your organisation
- What results to expect from your videos
- How to make your videos stand out from the crowd
- How to plan your video and create a story people will want to hear
- What equipment you need, how to use it, and how much it costs
- How to edit it the video to "tell your story"
- Adding music, effects and graphics to make your video look more professional
- Creating video content for web vs social media channels
- How do you find and reach your audience
All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.
All modern marketers know that video has the phenomenal ability to communicate with customers, staff and stakeholders. It helps build an emotional connection that translates into tangible, commercial results.
The research is unequivocal about its value to modern businesses. Internet users spend more time on websites with video. People are more likely to buy a product after watching a video about it. And we view brands in a more positive light after watching a video about them.
The challenge is that video is perceived as costly, complicated and resource-intensive. And that can be true if companies turn to expensive agencies to implement their video strategy.
However, more and more marketing teams are developing their own content using smartphones and other low-cost production equipment.
This course takes you through a step-by-step approach to planning, producing and distributing high-impact video content across the web and social channels, including YouTube and Instagram among others. We cut through the jargon to explain in simple terms how the production process works.
It's a must-attend for any marketing professionals interested in rolling up their sleeves and creating meaningful content that will directly benefit their organisation or business.
Setting The Scene
- Building a business case for choosing online video
- Why there’s never been a better time to get started
- What makes good and bad online video content
- Different types of video and when they’re used
- How to come up with a great idea
- Planning and budgeting your video
- Scripting vs outlining: make sure your message is heard
Production Tips and Techniques
- Getting great results from a smartphone
- Beginner’s guide to cinematography (aka how to create amazing visuals)
- Recording great audio
- Lighting your scene
- Working with ‘talent’ (the people in front of the camera)
- The basics of editing
- Improving your audio
- Adding music and effects
- Using titles and graphics for the ‘wow’ factor
Video for Social Media & Web
- Which social platform should I use?
- Shooting for Instagram vs YouTube
- Cheat sheet on social media channels and video guidelines
- Hosting options for video on the web
- Owned channels and advocates
- Creating and building a YouTube channel
- Optimising video for search
- Reaching a wider audience using paid and organic social campaigns
This is a practical hands-on video training course, aimed at anyone looking to create their own video content, for distribution on web or social media channels. No prior video production skills are required to attend this course. Typical attendees include social media managers, content managers or digital marketers.
Attendees are asked to bring their smartphone, with Adobe Premier Clip, app installed.
This video production course is led by Simon Bates.
Simon is an expert in connecting companies with their audiences. With a career spanning film writing and directing as well as 18 years spent at the highest levels of corporate communications, he understands better than most the art and value of storytelling for business.
He has advised clients like IBM, Canon, Motorola, The Office Group and Shell and acted as the spokesperson for UK broadcast and telecoms regulators Ofcom and PhonepayPlus.
Read more about Simon Bates »