All modern marketers know that video has the phenomenal ability to communicate with customers, staff and stakeholders. It helps build an emotional connection that translates into tangible, commercial results.

The research is unequivocal about its value to modern businesses. Internet users spend more time on websites with video. People are more likely to buy a product after watching a video about it. And we view brands in a more positive light after watching a video about them.

The challenge is that video is perceived as costly, complicated and resource-intensive. And that can be true if companies turn to expensive agencies to implement their video strategy.

However, more and more marketing teams are developing their own content using smartphones and other low-cost production equipment. 

This course takes you through a step-by-step approach to planning, producing and distributing high-impact video content across the web and social channels, including YouTube and Instagram among others. We cut through the jargon to explain in simple terms how the production process works.

It's a must-attend for any marketing professionals interested in rolling up their sleeves and creating meaningful content that will directly benefit their organisation or business.