Twitter for Business Training Course

Learn to use Twitter like a pro!

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Course details
Please note: This course is currently only available in-house

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Overview

With over 320 million active monthly users sending half a billion Tweets each day, Twitter has become a mainstream communications platform and is now considered by many to be a critical business tool.

But what does it mean for you and your organisation specifically? What things do you need to consider to use Twitter strategically?

This revealing one day course will mix together theory, hands-on exercises and discussion, to get you quickly and confidently up to speed with using Twitter in a business context.

Course Programme

Twitter in Context and the Fundamentals

How Twitter has become a mass market medium, and its likely future direction
The core set up, Twitter terminology and etiquette
Master the most important features of the platform such as hashtags, shortened URLs and images/videos
Understand the potential uses of Twitter for your organisation

Principles of Marketing with Twitter

Ascertain where Twitter fits in your marketing and communications strategy
How to build a relevant audience
How to engage your followers
Twitter’s role in content marketing
Key ways to use Twitter to create brand advocacy
Twitter for lead generation

Paid for Promotion

The principles of twitter advertising
Demystifying 'promoted accounts', 'promoted tweets' and 'promoted trends'
How to choose the right Twitter ad options to fulfil your marketing objectives

Tools

Learn about the ecosystem of third party tools that can be used to get the most the out of Twitter
Identify the correct tools for your business

Case Studies

How are different businesses and brands (large and small) using Twitter to help them in their business?
Who's got it right, who’s got it wrong?

Monitoring and Measurement

How to monitor conversations related to your brand(s)
Measure and understand your impact within Twitter

Creating your Twitter strategy

Discussion and brain-storming how Twitter could be useful for your organisation - going beyond marketing
Who in your company should be representing your brand and areas of business
Guidelines for operating a brand Twitter feed
Guidelines for employees
A Twitter strategy example template

Benefits

Following this training course, you will be able to:

Understand the benefits of Twitter and where it fits into your existing marketing, comms and PR activity
Create an effective corporate Twitter strategy
Use correct terminology and etiquette when tweeting
Build a relevant audience
Properly engage with your followers
Use third party tools to increase effectiveness and efficientcy

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

Audience

The Twitter for Business training course typically attracts marketing or brand managers, customer service managers and community managers from SME's to organisations within the public sector, third sector and private sector.

No prior knowledge of using Twitter is required. Delegates are asked to bring a WiFi enabled laptop.

Trainer

The Twitter for Business course is led by Matt Alder who has spent the last 14 years working in the online space specialising in brand strategy for numerous clients across both the private and public sectors. Matt is passionate about innovation and has a strong interest in how the digital revolution is changing the way companies communicate. He is an enthusiastic social media experimenter and an avid Twitter user.

See more details on Matt Alder »

Testimonials

Relaxed and friendly atmosphere where questions and discussion were welcomed throughout the day. Would recommend!

Alyn Thomas, Business Development Manager
Kent County Council

The course was extremely well tailored to our needs and Matt is clearly very knowledgeable!

Eva Hoeffelman, Director Media Relations
JTI

I would recommend this course for anyone that would like to extend their knowledge on Twitter within a business. It was a very useful course and many of the delegates learnt many new ideas, that we can use within our organisation.

Kim Mercer-Rolls, Contracts and Communication Administrator
RSRL

The Twitter for Business course was the perfect introduction for our company into the often intimidating world of brand Twitter accounts! I now feel we have the tools and knowledge needed to grow our social presence and start to develop brand advocacy on Twitter. Thank you!

Amy Walsh, Community Content Editor
Nikon UK

The Twitter for Business course was thorough, well-organised and inspiring. It has introduced me to some very valuable tools that will change the way I "tweet" for the better!

Heather Black, Teacher Services Executive
Protocol Education

This course was brilliant for widening my knowledge in Twitter and giving me more confidence in using it the right way. Matt was fab and covered everything I needed, the venue, people and lunch was nice too!

Stephanie Bone, Marketing Manager
The Felbridge Hotel and Spa

An informative and fun one-day course that unlocks the secrets to successful tweeting!

Emma Pegg, Digital Media Leader
Institute and Faculty of Actuaries

The Twitter course was great for me as a complete beginner. The day after the course, I am now tweeting from two accounts!

John Madew, Investment Director
Australian Trade Commission

I enjoyed this course and learnt more than I thought I would!

Elizabeth Mcginity, Marketing and Communications Co-ordinator
Littlestar Services