Recruiting with Social Media Training Course

Supercharge your recruitment using social media channels

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

*Please note: We are currently adhering to UK Government guidelines and delivering all courses online only.*

Benefits

Following this training course, you will undertstand:

The concept of social recruiting and its trends
How a variety of different companies are putting it online recruitment into practice
How to put social media in context with your existing recruitment and employer brand activity
The key elements of building a social recruiting strategy
An understanding of the key sites and tools to aid social recruitment
Techniques to make your social recruitment strategy a success

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

Course Overview

The massive adoption of social media is having a fundamental effect on recruitment. People are looking for jobs in a different way and many smart businesses are embracing new digital recruitment tools and techniques to reduce costs and increase the quality of their recruiting techniques.

Emarketeers' social recruitment training course will give you an understanding of what shifts are happening in the digital recruitment space, which companies are leading the way, what the key tools are and how you can create and execute your own successful social recruiting strategy.

The day will be led by Kristie Perrotte, a highly experienced recruiting marketing specialist and regular conference speaker.

Course Programme

The Reality of "Social Recruiting"

How is recruiting with social media moving into the mainstream
How do you separate the hype from the reality?
Audience breakdown and industry relevancy
How is social media changing Sourcing, Recruitment Marketing and Employer Branding

Hand's On With The Key Social Channels

Identifying which channel is right for you -- LinkedIn, Twitter, Facebook and Instagram – and making these platforms work for you
How to attract talent
How to develop and promote your employer brand
How to drive referral recruitment
The importance of an online-first approach, including mobile
Getting a practical understanding of other platforms including Glassdoor, Google Reviews and Google for Jobs
Using blogging platforms for recruitment and the importance of search engine marketing and optimisation (SEM & SEO)

Techniques to Recruit with Social Media

Automated feeds: are they appropriate and what do they achieve?
Content marketing and recruitment
Conversational marketing techniques
Understanding metrics and measurement in social recruitment

Social Media Platforms

Getting a practical understanding of the most important social media sites
How to utilise the power of LinkedIn, Twitter, Facebook and Instagram in recruitment
Using blogging platforms for recruitment

Social Recruitment Case Studies

Learn from companies already effectively using social media for recruitment
Case studies illustrating a number of different techniques across different social platforms
Examples from global corporations, large companies, SMEs and the public sector

Tools to Save Time and Maximise Resources

How to manage social recruiting activity efficiently and effectively
Using automation and content curation Tools
Social Media and website analytics dashboards
Specialist social recruiting tools

Creating a Social Recruitment Strategy

Practical help to create a social media recruitment strategy that is relevant for your organisation
Contextualising social media within your existing recruitment strategies and digital recruitment activity
Understand the key elements needed to develop an effective social recruiting strategy
Working with marketing to share company social channels, whilst staying on brand
Leveraging your existing employee base to help share your message
Develop a business case to “sell” your social media recruitment strategy within your organisation

Audience

Anyone with an interest in understanding how social media is working for recruitment. The content will be particularly relevant for HR professionals, corporate recruiters, recruitment agencies and anyone working in the career coaching sector.

Trainer

This course is led by recruitment marketing specialist Kristie Perrotte, who built her career in recruitment marketing, first as International Director of Communications for a global S&P 500 recruitment consultancy, and now as a Virtual CMO and founder of Thrive Marketing Communications.

Today Kristie works across the talent management spectrum, including recruitment consultancies, in-house recruitment and HR teams, and employee engagement and development departments. She is equally engaged with recruitment AI, automation and technology providers, disrupting the industry, and is an expert on employment trends in a digital age.

Kristie regularly shares her insights at conferences and workshops, imparting her enthusiastic Canadian accent to willing audiences across the UK and Europe.

See more details on Kristie Perrotte »

What people say

I wasn't sure what to expect going into this course, but was so impressed with the content and delivery! Everything we covered was relevant and will help us push our Social Media Recruitment strategy to the next level!

Eleanor Robinson, HR Administrator
Skechers USA

Very informative course, with some great ideas for implementing a solid strategy once back in the office.

Rosie Hamps, Digital Marketing Manager - Recruitment
Explore Learning

A great course with a fantastic trainer - I didn't know what to expect, but was pleasantly surprised. The course was structured but personalised to each individual companies needs. Would highly recommend!

Lucy Cejku, Recruitment Coordinator
Home Instead Senior Care

Great course - would recommend it to others!

Yvonne Akinmodun, Interim HR Consultant
Our HR Dept

I can highly recommend Emarketeers having been on several courses. Their trainers are experts in their field, very engaging and the courses well structured. At no point was I bored - the courses are always informative and very interesting The venues are also fantastic!!

Alex Jeyes, Senior Resourcing Adviser
Barchester Healthcare

Very well presented and informative course which covered all aspects of social media - even the most up-to-date ones. Highly recommended!

Sara Gibb, Recruitment Manager
Cambs Police

I found the course really helpful, and appreciated that I came away with a realistic list of action points that I can actually implement, despite having limited resources and time.

Ruth Flores, ICS Project Officer
Progressio

Matt ran an inspirational training day on social media tailored to recruitment. For anyone looking to broaden their knowledge on this field, it is definitely a course worth taking. It brought home the importance of having social media within your strategy and the best ways to use it.

Elizabeth Gladen, Marketing Manager
Athona

The trainer was incredibly knowledgeable on the subject of Social Media and recruitment, and provided an engaging and highly informative session.

Jo Long, Recruitment Co-ordinator
Uxbridge College

This was an excellent insight into recruiting with Social Media. Very professionally delivered and tailored to suit the group by a very experienced and knowledgeable tutor. Wonderful venue - look forward to visiting again.

Dorothy Milne, Resourcing Consultant
FCO Serviices

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