Social Media Marketing Strategy Training Course

Enabling better social media performance

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

Please note: Our training courses are now available either in-person or online.

Benefits

Following the Social Media Marketing training course, you will be able to:

Create a social media marketing plan for your business or organisation
Agree your campaign objectives, benchmark success and measure ROI
Plan your social media campaigns using industry proven frameworks
Integrate social media with your brand, sales and CRM goals
Confidently use the appropriate channels to engage with your audiences
Plan your content calendar around audience needs and drivers
Learn from success and failure of other organisations’ social media campaigns
Implement techniques and tools for measuring your social media success

All attendees receive an attendance certificate, a digital copy of course material and four weeks post course support online.

Course Overview

Despite its huge penetration, running a successful social media campaign is becoming increasingly challenging, as channels constantly evolve, audiences are regularly deluged in messages and content, and measuring ROI continues to remain elusive.

Emarketeers' Social Media Marketing training course reveals the latest trends, audience behaviours, social media principles, case studies and tools, that will enable you to create successful social media campaigns, and integrate your activity into areas such as marketing, sales and customer service.

Attendees will finish the day armed with new strategies and tactics, enabling better social media performance for their business or organisation.

Course Programme

The Social Media Landscape

A view of the current marketplace
Latest trends and developments
Current challenges and issues
Understanding the network economy
Case studies - good and bad examples

Social Media Campaign Planning

Creating social media objectives and KPI’s
Developing a social media ROI model
Using the SWOT model for social media planning
Planning with the SOSTAC framework
Understanding the competitor landscape
Monitoring social media success with baselines
Converting strategy into tactics

Audiences For Social Media

Understanding customer behaviours and drivers
Techniques to learn about customer needs
Audience profiling
Conversations through Social Media - how to create a dialogue
How to drive word of mouth
Cultivating relationships and building trust through Social Media

Social Media Content

The customer journey: integrating channels
Developing an awareness ladder
Creating a content plan and calendar
Understanding popularity versus influence
How and why content “goes viral”

Measurement And Monitoring

Official and unofficial - what people are saying about your brand in the Social Media space
Analysis techniques and tools
Interpreting the results
Benchmarking practices

Legal Guidelines

Ethics - the laws behind Social Media
Legal best practices

Your Brand's Social Media Marketing Objectives

Discussion about objectives for your brand
Group exercise, including feedback

Audience

This Social Media Marketing training course is aimed at anyone looking to enhance their business or organisational social media performance and ROI, through better planning, strategy and management.

Typical attendees include marketing, comms, PR or social media professionals, client-servicing teams, account managers, producers or planners.

Trainer

Emarketeers' Social Media Marketing course is led by Andrew Lloyd Gordon. Andrew is a true veteran in digital marketing, having worked in the industry for over 20 years. He is a highly experienced presenter, mentor, coach and trainer, advising many commercial and not-for-profit organisations on topics including conversion rate optimisation and social media strategies.

What people say

Excellent facilitator for a very interesting course - the training will help enormously with my future work.

Catherine Edwards, Consultant
Capgemini

Emarketeers delivered an excellent course in an interesting and thought-provoking way. Many thanks!

Rachel Allen, Director
Solutions Republic

An excellent and thought-provoking course with a lot of open discussions. I left with lots of food for thought for developing a complete social media strategy.

Adam Allcock, Digital Marketing Executive
Ideagen Plc

Fantastic course. Came away with lots of knowledge of how to use social media correctly.

Danielle Richards, Student Life Coordinator
Swansea University

The course structure was clear, well-paced and the trainer encouraged questions and discussion. I now have the knowledge and confidence to implement a social media strategy for my company - thanks!

Tamsin Stuczynska, Marketing and Communications Executive
British Vehicle Rental and Leasing Association

Andrew is an excellent trainer, and the whole event was lively, thought provoking and thoroughly instructive. Many thanks.

Hamish Haynes, Communities Lead
BP

Great course with lots of informal open discussions!

Tracy Jump, Customer Service Supervisor
Character Options

Great tutor, and a nicely paced course, my questions were answered throughout and the whole experience was a very positive one.

Sarah Bacon, Marketing Manager
INSYDIUM

This course was great insight into how to approach writing a social media strategy and also gave me excellent insight into new tools available to help support me in the future with better understanding of social media.

Kirsty Adamoli, Corporate Fundraiser
The Christie charity

This course has enabled me to understand where to start with developing a social media strategy, the right reasons for doing so, and how to evaluate activity as I go along.

Steven Bentall, Coaching Network Manager
Sports Coach UK

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