Snapchat For Business Training Course

Drive your business potential with Snapchat

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Course details
Please note: This course is currently only available in-house

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Overview

As one of the newer social platforms, Snapchat still attracts a predominantly young audience, and this is growing at an unprecedented rate worldwide. However, brands are still struggling to enter the space and build engaged audiences there. Organisations that have successfully leveraged the mobile-only social app, report very high engagement rates, and success in new types of brand metrics.

This course will demystify Snapchat, showing you how its audience uses the platform, and how the best brands are using it as a core channel in their marketing mix.

You will learn how develop a successful Snapchat marketing strategy, how to target the right audience, run content marketing and advertising activity, and measure its impact.

Course Programme

An Introduction to Snap Inc

Insight into the platform and parent company
Putting Snapchat into the wider context of Snap Inc’s ambitions
Review of competitive apps and platforms around the world
Analysis of the effect of Instagram Stories on Snapchat’s growth and prospects

How Brands Use Snapchat

Analysis of how brands use Snapchat and how that varies across sectors
Insight into posting frequency, behaviour and engagement benchmarks
Review of content types that work across sectors
Defining editorial mix, and how brands plan content
Why brands post – objectives and goals for different businesses

Building Engaged Communities

Explore different approaches to content creation, from candid to highly produced content
Promoting your Snapchat profile
Cross-pollenating content on other platforms
Publishing behaviour and techniques

Measurement and Reporting

Objective-setting through measurement frameworks
Tools to capture data on content performance and growth
Measuring ROI on regular activity and campaigns

Advertising Products

Geofilters – how to design, produce and deploy location-based filters
Snap Ads – how to plan, buy, traffic and measure campaigns
Sponsored Lenses – how they’re produced and deployed
Snapchat API – how to leverage other platforms which access deeper ad features

Benefits

Following this training course, you will understand:

If Snapchat is the right channel for your business
How brands have successfully leveraged Snapchat
What content to avoid
The different types of advertising options available on Snapchat
How to target the most relevant audience
How to define and measure your KPI’s
How to integrate Snapchat content across all channels
Next steps to develop a Snapchat marketing plan

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Audience

The Snapchat For Business training course is aimed at marketers, social media professionals, digital strategists or business owners who are looking to run more effective Snapchat marketing activity.

Delegates are asked to bring a smartphone with Snapchat installed, for examples and exercises.

Trainer

Will is a digital and social media specialist who has worked with a multitude of global brands predominantly in the entertainment, technology, automotive and FMCG sectors. He's been creating swipe-stopping content and innovative digital campaigns since his days as editor of MySpace in the noughties.

After a stint at global creative agency DDB, he started his own digital agency Harkable in 2010, winning clients from Samsung to Penguin with new ideas and smart execution.