Online Video Strategy Training Course

Plan and manage online video content that delivers measurable results

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

*Please note: We are currently adhering to UK Government guidelines and delivering all courses online only.*

Benefits

Following this training course, you will understand how to:

Plan effective online video campaigns
Make the case for resource / investment
Write a brief, appoint a supplier and manage the production process
Make your video stand out and achieve its desired objective
Integrate video into a broader content marketing campaign
Ensure a decent return on investment
Make the right decisions about your audience and how to reach them
Interpret campaign metrics and make continuous improvements

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Course Overview

Video has transformed the way we communicate with customers, staff and stakeholders. Why? Because it’s more effective than any other form of communication. It’s what people want to see.

Research shows audiences are more likely to pay attention to video content and it’s delivering tangible commercial benefits for businesses that embrace it.

It’s no wonder two-thirds of marketing directors expect video to dominate their strategies in the near future.

Trail-blazing brands are seeing their online video efforts filter through to the bottom line with highly targeted, branded content. The most successful of these are often the result of well-considered and well-executed online video strategies.

This course takes you through a step-by-step approach to planning, producing and distributing high-impact video content. It’s a must-attend for any marketing professionals interested in developing content that cuts through the noise and delivers real business value.

Course Programme

Setting The Scene

Why choose online video?
Case studies of successful campaigns
The current online video landscape

Video Content Strategy

How online video fits into the broader marketing plan
Setting the right campaign objectives
The importance of knowing your audience and how to engage with them effectively
Using video at every stage of the buyer’s journey
Defining your message and story
Different types of video and when they’re used
Measurement: what does success look like?

Creating great content

Creating tangible value for the audience
Optimising video for mobile
Meeting minimum quality standards
How to make your online video content shareable

Managing a campaign

Steps to campaign planning and research
Finding and managing an agency or supplier
Writing the brief
The production process – logistics planning, shooting and editing

Content promotion

The relationship between owned, earned and paid media
Growing a YouTube channel
Optimising video for search
Harnessing the power of influencers & advocates

Measurement & evaluation

Measuring and understanding brand awareness vs engagement
The continous improvement process: analyse, test, repeat

Audience

This training course is aimed at anyone planning, commissioning or managing online video as part of a marketing strategy and plan.

If you are looking to learn more about shooting video content yourself, take a look at our more practical video production for social & web training course.

Trainer

The online video strategy course is led by Simon Bates.

Simon is an expert in connecting companies with their audiences. With a career spanning film writing and directing as well as 18 years spent at the highest levels of corporate communications, he understands better than most the art and value of storytelling for business.

He has advised clients like IBM, Canon, Motorola, The Office Group and Shell and acted as the spokesperson for UK broadcast and telecoms regulators Ofcom and PhonepayPlus.

What people say

A lively, effective course that imparted useful knowledge to my team, whilst keeping them engaged.

Fred Dutton, Editorial & Content Senior Manager
SIEE

This course was excellent. I walked away feeling confident and excited, and I'm looking forward to putting theory into practice.

Sharon Whitehouse, Web Content Producer
University of West London

The course was really engaging and useful - would certainly return for more Emarketeers courses!

Ben Tivnen, Video Producer
MVF

Every minute of this course was useful to me. I left the class buzzing with energy and full of ideas. I recommend this course to anybody who is thinking of starting to use video as part of their marketing strategy.

Irene Moreno, Conference Manager
Wessex Institute of Technology

A clear, insightful and extremely practical video course. Made an immediate difference to the way we approach video.

Belinda Walmsley, Group Marketing Manager
Brookfield Rose

I have no hesitation in recommending Emarketeers courses. The content is always relevant, interesting and will help you improve your business.

Marianne Knowles, Senior Communications Officer
Manchester Metropolitan University

This course has given me the skills and confidence to deliver video strategy, as well as upskill other members of my team - 5 stars.

Rebecca Tivey, Marcoms Officer
The Oddfellows

A most informative, useful and enjoyable training day. This course offers a useful overview for creating video content for the web, and crucially, what to do with it once produced.

Chris Fallon, Graphic Designer
Blackpool & The Fylde College