Marketing In A Downturn Training Course
Learn how to adapt your strategic decisions in a crisis
Course Details & Enrolment
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COVID-19 has had a huge impact on businesses globally. The immediate lockdown and social distancing of millions of people has hit the the majority of sectors hard; high-street retail, hospitality and travel are having an especially difficult time at present.
Consumer behvaiour and spending has changed overnight. Business operations and the supply chain have changed beyond recognition. And the by-product of this sudden change has meant that marketing strategies and budgets have had to be urgently reconsidered, as businesses adapt to the new normal.
Led by Dr Annmarie Hanlon, author, lecturer and consultant in digital strategy, this live 2-hour online course will give you immediate insight into the process of quickly adapting your marketing strategy and choices within a downturn.
We look forward to seeing you all online!
- The current COVID-19 crisis: where are we now?
- Typical business responses in a downturn
- Overview of 4 types of consumers in a crisis
- How product / service offers change in times of crisis
- Strategic actions you can take today
This 2-hour live online course is aimed at marketers, business owners, board-level directors, senior managers and anyone else with an interest in, or role within marketing.
The Marketing In A Downturn course will be led by Annmarie Hanlon.
Annmarie is a strategic marketing specialist and trainer with over 20 years experience, focusing in particular on digital strategy.
Recognised as a subject expert, Annmarie teaches at the University of St Gallen Executive Business School and Cranfield School of Management, and is a keynote speaker for business groups including the Institute of Directors and Chartered Management Institute in the UK.
Read more about Annmarie Hanlon »