MailChimp Training Course

Take control of your email marketing with Mailchimp

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Course date	Location	Price *
26 Oct 2017	Clerkenwell, London	~~£495.00~~ £460.00 (until 26 Sep)	Book Now
This course can also be delivered on-site at your office

Course length: 1 day (9.30am - 5.00pm) includes breakfast, lunch and refreshments
* All prices exclude VAT

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Overview

MailChimp packs in a lot of capabilities and is one of the best value email marketing solutions around, offering more for the price point than many other solutions. However, getting the best out of MailChimp requires an understanding of its interface, features, as well as standard and advanced settings.

This hands-on course is all about learning to get the most out of MailChimp. If you're new to MailChimp, or you've been using it in a limited way and need to further explore its options, then this course is for you. You'll walk away with more confidence using the software, and in turn learn ways to improve your email marketing activity and performance.

Bring a laptop and your MailChimp login (they're free to set up if you haven't done so), and you'll be using MailChimp like a pro in no time.

Course Programme

Setting Up Campaigns

A view of the different types of campaigns
Campaign send options
A/B testing with MailChimp
Creating and using Automation

Managing Email Templates

Uploading an external template
Using ready-made themes
The MailChimp drag and drop Editor
Editing template HTML/CSS source code
Adding personalisation to emails
Using MailChimp's template language
Testing your emails with the inbox preview
Testing template 'mobile-friendliness'

Lists & Data Management

How lists works
Importing and exporting data
When to use lists, groups and segments
Maximising your data with custom fields
A review of the different types of sign-up forms

Reporting & Data Collection

Reading campaign reports, what to look for
Tracking and Google Analytics
Tracking beyond the click with Goals

MailChimp Setup & Account Settings

Setting up security and domain verification to improve deliverability
Creating and managing user accounts
Integrating MailChimp with other 3rd party systems inc. Shopify, Woocomerce & Magento
Facebook and Instram ads: how it works and where to get started
Integrating transactional emails with MailChimp

Benefits

Following this training course, you will understand:

How to set up and manage your MailChimp account
The different campaign options and which ones best apply to you
How to manage subsrciber lists, and your data, using MailChimp
How to create/manage your MailChimp email templates
Ways to test your email campaigns using MailChimp's tools
How to test your emails across various desktops and mobile devices
How to integrate MailChimp with other 3rd party tools
How MailChimp integrates with Facebook and Instagram ad platforms
The reports produced by MailChimp and how to interpret the data
Advanced account settings to improve inbox deliverability

All attendees receive an attendance certificate, digital copies of course material to take away.

Audience

This course is aimed at anyone managing their email broadcast activity using MailChimp. Typical attendees include: marketers, comms managers, or sales teams with little or rudimentary knowledge of MailChimp.

Please note that this course doesn't cover HTML & CSS coding for emails, or email marketing strategy. Please contact us for further details on which courses will cover these topics.

We request that you bring a WiFi enabled laptop and your MailChimp login details, for exercises throughout the day.

Trainer

Tim is a well known speaker, commentator and expert in the email marketing industry. He has more than 12 years' experience living and breathing email marketing.

His experience extends across B2B and B2C brands, with client email volumes anything up to 25 million emails per month. Tim also speaks regularly at conferences internationally about email marketing and blogs about the email marketing trends, sharing latest findings and results.

Testimonials

I already had an understanding of Mailchimp, however the trainer opened my eyes to the power that the system has. I didn't realise what power one list can have!

Vicky Brewin, Marketing Manager
Gallagher