Setting Up Campaigns

• A view of the different types of campaigns
• Campaign send options
• A/B testing with MailChimp
• Creating and using Automation

Managing Email Templates

• Uploading an external template
• Using ready-made themes
• The MailChimp drag and drop Editor
• Editing template HTML/CSS source code
• Adding personalisation to emails
• Using MailChimp's template language
• Testing your emails with the inbox preview
• Testing template 'mobile-friendliness'

Lists & Data Management

• How lists works
• Importing and exporting data
• When to use lists, groups and segments
• Maximising your data with custom fields
• A review of the different types of sign-up forms

Reporting & Data Collection

• Reading campaign reports, what to look for
• Tracking and Google Analytics
• Tracking beyond the click with Goals

MailChimp Setup & Account Settings

• Setting up security and domain verification to improve deliverability
• Creating and managing user accounts
• Integrating MailChimp with other 3rd party systems inc. Shopify, Woocomerce & Magento
• Facebook and Instram ads: how it works and where to get started
• Integrating transactional emails with MailChimp