Instagram Advertising Training Course

Learn how to run highly-effective Instagram ad campaigns

Course Details & Enrolment

Course Details
This course can be delivered to teams at your business or organisation.	Enquire Now
*Course length:* 1 day (9.30am - 5.00pm) includes digital copies of materials and certification

*Please note: We are currently adhering to UK Government guidelines and delivering all courses online only.*

Benefits

Following the Instagram Advertising training course, you will understand:

How brands are using Instagram successfully
The different types of advertising options available on Instagram
How to target the most relevant audience for different ads
How to buy and manage Instagram ads
How to define and measure your Instagram KPI’s
Next steps to develop an action plan

All attendees receive an attendance certificate, digital copies of course material and four weeks post course support online.

Course Overview

Launched in 2010, Instagram quickly gained huge critical mass. Many brands identified the potential of this social media network, and quickly created their Instagram accounts. It has since become widely-used by most verticals, from fashion and retail, to non-profit and some B2B categories.

Now the platform claims 500 million daily active users, with 38% of users checking Instagram multiple times each day. Amidst such huge growth, how do you ensure your content stands out and engages the right audience, amidst fierce competition for the click?

This Instagram Advertising training course will teach you how to develop a successful Instagram marketing strategy, how to target the right audience, run content marketing and advertising activity, and how to measure its impact and ROI.

Course Programme

How Brands Are Advertising on Instagram

How brands are producing innovative and effective ads
Which ad metrics are important today, and why
Examples of ads that drive real results
Latest strategies for advertising success

Setting Campaign Objectives and KPIs

How to evaluate your own and your competitors' Instagram marketing objectives
Ways to conduct competitor benchmarking to explore who is winning the race
Defining your own KPIs - what does ‘successful’ look like?
Communicating objectives that make sense to your wider organisation

Producing Great Ad Creative

How to produce videos and images for ads with inexpensive tools and software
Copywriting tips and tricks to drive customer action
Photography tools and techniques to stand out in the feed
Instagram Stories - how to design content for promotions there
Hashtag strategies in Instagram

Targeting The Right People

Defining your audience and build personas to accurately target the right people
How to choose relevant audience targeting options using Facebook Ad Manager
Using ‘custom audiences’, based on existing data sets to maximise conversions

Instagram Advertising Campaigns

How to structure campaigns and ads
Setting budget strategies and limits to get the most results for your money
Reviewing the latest ad platform developments
Using 3rd-party tools to create bigger campaigns

Analytics And Measurement

How to measure your campaign performance
Understanding conversions on your website, app or store
Integrating other analytics tools to gain best insights
Taking valuable learnings for future campaigns

Audience

The Instagram Advertising training course is aimed at marketers, social media professionals, digital strategists or business owners who are looking to run more effective Instagram marketing and advertising activity.

Delegates are asked to bring a WiFi enabled laptop for exercises.

Trainer

Emarketeers' Instagram Advertising training course is led by Will Francis.

Will is a digital and social media specialist who has worked with a multitude of global brands predominantly in the entertainment, technology, automotive and FMCG sectors. He's been creating swipe-stopping content and innovative digital campaigns since his days as editor of MySpace in the noughties.

After a stint at global creative agency DDB, he started his own digital agency Harkable in 2010, winning clients from Samsung to Penguin with new ideas and smart execution.

What people say

If you go to one social media course this year, choose this one. The speaker is engaging and I learnt so many practical and applicable tools.

Tara Schwenk, Digital Content Editor
British Veterinary Association

Our time on the Instagram course was extremely insightful and both myself and my colleagues came away feeling inspired and confident about how we will move forward and improve our profiles. I would recommend this course.

Sophie Whitfield, Head of Marketing
Country & Stable

I love Emarketeers' courses. They're always a great balance between informative and collaborative. They're absolutely never dull. And it helps that they take place in a brilliant venue that makes the whole day and atmosphere all the more appealing. I never really like to go on courses by anyone else!

Sarah Kelley, Editor
Neptune