Google Optimize Training Course
Learn how to run website experiments to optimise performance
Course Details & Enrolment
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If you want to improve your website experience and performance, you'll need a bullet-proof way of testing your content, messaging or creative. Enter Google Optimize.
Whether you're looking to run a basic A/B test, or a more complex Multivariate test, or personalise your page for a particular audience, Google Optimize will let you set up experiments to better understand what content performs best.
Led by analytics guru, Remco Van Der Beek, this short online course will get you up to speed using Google Optimize, giving you the confidence to run experiments and measure the outcomes, in order to improve your website conversions, engagement and UX.
- How to set up Google Optimize
- Google Tag Manager and Google Analytics implementation
- Installing the Google Optimize browser plugin
- How to run A/B, Multivariate, Redirect and Personalisation tests
- How to select and segment audiences to test against
- Configuring test variants
- Interpreting the results
This 2-hour online course is aimed at marketers, analysts, UX professionals, designers and anyone else interesting in improving their Google Optimize knowledge and skills. No prior Google Optimise experience is required.
The Google Optimize course will be led by veteran analyst Remco Van Der Beek.
Remco has over 15 years experience in digital marketing and analytics. He has been a trainer with Emarketeers since 2012, and during that time has trained over 1,000 digital marketers in Google Analytics.
He was a senior consultant at Nedstat/comScore (now Adobe), and his track record features clients such as Orange, Bridgestone Europe, Cargill, Cathay Pacific, Westminster Abbey, LBi, Media Bounty and many others.
Read more about Remco Van Der Beek »