If you want to improve your website experience and performance, you'll need a bullet-proof way of testing your content, messaging or creative. Enter Google Optimize.

Whether you're looking to run a basic A/B test, or a more complex Multivariate test, or personalise your page for a particular audience, Google Optimize will let you set up experiments to better understand what content performs best.

Led by analytics guru, Remco Van Der Beek, this short online course will get you up to speed using Google Optimize, giving you the confidence to run experiments and measure the outcomes, in order to improve your website conversions, engagement and UX.