Google Display Network Training Course
Learn the secrets of success with the Google Display Network
Course Details & Enrolment
|This course can be delivered to teams at your business or organisation.||Enquire Now|
|Course length: 2 hours (9.30am - 11.30am) includes digital materials and 1-week free support|
It's no secret that the Google Display Network can provide advertisers with the ability to massively extend their reach to audiences across thousands of websites and apps. However, optimising Google Display Network campaigns can be challenging at best, and often unpredictable, unless managed correctly.
This online course will teach you the opportunities available within the Google Display Network, how to optimise your GDN campaign performance and how to measure and benchmark success. It'll also help you navigate the increasingly complex array of audience targeting options, so that you can strategically plan your campaigns.
Throughout this live training course, you will have the chance to ask questions about your own campaigns, and get professional advice on how to optimise your performance.
- The basics of how Google Display campaigns work
- Types of Display campaigns available and which campaigns best suits your business goals
- Creative ads types and formats on the Display network
- Choose the right audience targeting for your campaign to maximise results
- GDN best practices for driving brand awareness as well as direct response
- Display campaign optimisation strategies
The Google Display Network online training course is suited to anyone looking to improve their knowledge and skills managing or running campaigns.
Typical attendees have beginner or intermediate-level experience of the Google Display Network or Google Ads in general.
The Google Display Network course is led by Maciej Wronski.
Maciej has years of experience managing paid search and shopping campaigns on Google and Bing.
Working with the team at Periscopix, he developed and executed paid search strategies for clients such as Sony Entertainment Network, Time Inc., Telegraph Media Group and Forex, to name a few. Maciej has managed marketing budgets of up to $500k p/month and grew accounts from £0 to £100k in monthly revenue.
Read more about Maciej Wronski »